Roberto Hernández Email & Phone Number

Dallas/Fort Worth Area

- Responsible for social and digital media strategy for clients such as AT&T, Frito-Lay (Cheetos & Doritos), Cricket Wireless and Pollo Campero, among others. - Work closely with brand, creative and production teams to make sure our creative pieces integrate best practices from across technology platforms.

Chicago

- Lead the social media and digital team, implementing multicultural (Hispanic, African American & LGBTQ) programs for clients such as Nissan, Infiniti, Humana and Denny’s.- Served as part of the leadership team at the agency, reporting directly to the CEO. - Doubled the social media production budget for Nissan during the first year at the company, and.

Austin, Texas Area

- Managed digital marketing and social media campaigns for the Hispanic Market, for clients, such as Chevrolet, Bud Light, Budweiser, Starburst, Domino’s Pizza, Lowe’s, etc.- Produced online assets (banners, applications and websites) with developer agencies in United States, Latin America, India and Asia.- Managed and implemented Chevy.com in Spanish for.

- Served on Digital Media Team for Nokia Latin America, Dell Latin America and Zillion TV.- Implemented a first of its kind blogger relationship and monitoring program in 7 Latin American countries for Nokia. Increased Nokia’s share of voice from 40 to 50% during the first three months. - Launched and managed DellenDirecto, the first corporate blog in.

- Led team of 4 people and supervised work for clients such as Dell, Xerox, SAS, IronPort and Experian.- Accomplished clients’ objectives by developing succesful PR initiatives such as the Dell CIO Forum, Dell Consumer Day and SAS bimonthly business intelligence column in El Economista newspaper.- Collaborated and gave council in international projects as.

- Supervised work for clients such as Bose, Diveo, CompuDabo, LoJack and Universidad La Salle.- Developed and negotiated agreements for weekly clinics with Mexican digital artists, musicians and business partners at no cost for CompuDabo, generating press coverage in targeted media outlets. - Conducted the first PR campaign for Bose systems in Mexico, and.

- Started the first PR program for Universidad La Salle, positioning its academics as opinion leaders in Mexican media outlets.- Launched MacStore, the first Apple store in the country, generating coverage on electronic and printed media outlets, helping CompuDabo recover their investment in three times less the expected amount of time.- Supported business.