Roberto Hernández Email & Phone Number

Dallas/Fort Worth Area

- Responsible for social and digital media strategy for clients such as AT&T, Frito-Lay (Cheetos & Doritos), Cricket Wireless and Pollo Campero, among others. - Work closely with brand, creative and production teams to make sure our creative pieces integrate best practices from across technology platforms.

Chicago

- Lead the social media and digital team, implementing multicultural (Hispanic, African American & LGBTQ) programs for clients such as Nissan, Infiniti, Humana and Denny’s.- Served as part of the leadership team at the agency, reporting directly to the CEO. - Doubled the social media production budget for Nissan during the first year at the company, and expanded social media services for Infiniti and Denny’s. - Executed the most successful multicultural social media campaigns for Nissan, some of them with more than 50% engagement rate.- Worked closely with the creative team to ensure that online consumer behaviors and platforms’ best practices are implemented in campaigns to maximize results.

Austin, Texas Area

- Managed digital marketing and social media campaigns for the Hispanic Market, for clients, such as Chevrolet, Bud Light, Budweiser, Starburst, Domino’s Pizza, Lowe’s, etc.- Produced online assets (banners, applications and websites) with developer agencies in United States, Latin America, India and Asia.- Managed and implemented Chevy.com in Spanish for desktop, mobile and tablet.- Produced FUN (Family UNity), the first mobile web app directed to Hispanics in California for Kimberly-Clark. Sales results increased $7.7 Million during our campaign. - Launched Budweiser Latino and Bud Light Latino in 2009, the first social media pages for U.S. Hispanic market.

- Served on Digital Media Team for Nokia Latin America, Dell Latin America and Zillion TV.- Implemented a first of its kind blogger relationship and monitoring program in 7 Latin American countries for Nokia. Increased Nokia’s share of voice from 40 to 50% during the first three months. - Launched and managed DellenDirecto, the first corporate blog in Spanish for Latin America, generating positive impact of the company with consumers, media and bloggers in the region.- Led the implementation of Dell’s PR strategies in Latin America, coordinating Cohn&Wolfe’s affiliates in the region and managing the client’s budget to assure the objectives were accomplished. - Implemented several PR campaigns for U.S. Hispanic market for clients such as Lowe’s, Dell, Merck, NetSpend and Olive Garden. - Prospected, closed and expanded the Nokia Latin America digital media business for Cohn & Wolfe resulting in $108K

- Led team of 4 people and supervised work for clients such as Dell, Xerox, SAS, IronPort and Experian.- Accomplished clients’ objectives by developing succesful PR initiatives such as the Dell CIO Forum, Dell Consumer Day and SAS bimonthly business intelligence column in El Economista newspaper.- Collaborated and gave council in international projects as Lowe’s expansion to Mexico; Bajagua, a wastewater treatment plant in Tijuana; and Ortronics.- Created and executed SAS’s launch in Costa Rica and Guatemala, generating more than 10 interviews with leading business media in each country.- Established a case study program for Dell and SAS, as well as a product review program with Dell.- Prospected the Experian business, and increased monthly retainers for all accounts by 15%

- Supervised work for clients such as Bose, Diveo, CompuDabo, LoJack and Universidad La Salle.- Developed and negotiated agreements for weekly clinics with Mexican digital artists, musicians and business partners at no cost for CompuDabo, generating press coverage in targeted media outlets. - Conducted the first PR campaign for Bose systems in Mexico, and launched their product portafolio in Mexico City, Guadalajara and Monterrey. - Created the strategy for Universidad La Salle Centennial and the launch of Universidad La Salle Nezahualcoyotl, the first private project that involved the three political parties of Mexico.- Positioned LoJack as a business partner of Ford Motor Company which allowed LoJack renew a service contract with Ford in Mexico. - Increased the Universidad La Salle business, and prospected and closed the Bose business generating $50K

- Started the first PR program for Universidad La Salle, positioning its academics as opinion leaders in Mexican media outlets.- Launched MacStore, the first Apple store in the country, generating coverage on electronic and printed media outlets, helping CompuDabo recover their investment in three times less the expected amount of time.- Supported business and financial events for Mancera, Ernst & Young positioning its executives as industry leaders.