Roberto Bricio Koch Email and Phone Number
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Marketing Leader | Crafting Brand and Go-to-Market Strategies for 20+ YearsWith over three decades of experience in marketing, including 10 years in the dynamic hospitality industry, my journey has been marked by significant roles in B2b and B2c companies, including serving as a marketing director for leading European vacation rental property management companies.Key Skills & Expertise:Hospitality Industry Expertise: Bringing a decade of experience in the hospitality sector, I understand the nuances of this industry and leverage this insight to drive impactful marketing strategies that resonate with both industry professionals and consumers.Brand Marketing: Expertise in shaping brand strategies for property managers companies such as Altido and Feels Like Home. Developed digital marketing projects for international brands such as Shell, Lavaza, GSK, and Merck, collaborating closely with cross-functional teams to ensure alignment with the core project objectives.Event Management: Proficient in virtual and in-person events, trade shows, and conferences to maximize visibility and sales performance, with timely and budget-conscious deliverables.Digital & Social Media Marketing: Development of result-driven social media strategies to foster community engagement and brand advocacy.Cross-Functional Collaboration: Proven track record of collaborating effectively with international colleagues from IT, marketing, business development, account executives, and CSM teams focused on lead generation, integrating initiatives into broader marketing campaigns.Performance Analysis: Experienced in establishing key performance indicators (KPIs) to measure the success of direct-to-consumer marketing efforts, regularly analyzing campaign performance, and refining strategies based on data-driven insights to drive continuous improvement.#MarketingLeader #BrandStrategist #DataDrivenMarketing
Guesty
View- Website:
- guesty.com
- Employees:
- 234
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Senior Field Marketing ManagerGuesty Oct 2022 - PresentLisbon, Portugal
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Field Marketing ManagerGuesty Jan 2020 - Oct 2022Lisbon, Portugal
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Chief Marketing OfficerAltido May 2019 - Dec 2019LisboaManage all aspects of the marketing organization, including strategy, budget, planning, and operations.Build up culture and brand consistency across offices in 5 countries (Portugal, Italy, England, Scotland, and Bulgaria). Assist the sales department in developing local strategies based on unique target ecosystems.
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Senior Director Of Marketing And CommunicationsRentexperience Vacation Rentals Agency Jan 2017 - May 2019Lisbon Area, PortugalRentExperience, a top property management company for vacation rentals in Portugal. Since 2010 RentExperience invests in top professionals, know-how and technology to deliver results no other company provides. RentExperience develops its own Property Management System called CaptHost, to create the optimal transparent relationship with all stakeholders.Overall responsibilities✔ Brand management;✔ Project Manager for internal processes, web sites and Systems (Capthost).✔ Accountant for the online and offline brand footprint and customer relations campaigns;✔ Metrics analysis for the sales and marketing investments and campaigns' impact on ROI;✔ Development of lead generation strategies;✔ Partnership approach development and supervision;
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Marketing Director / Brand Manager / Online ManagerFeels Like Home Group Sep 2014 - Jan 2017Lisbon Area, PortugalThe FLH Group is a holding of integrated companies focused on the excellence in the tourism and hospitality market: FLH Holiday Rentals, FLH Sellers, FLH Facilities, Got to Go. My whole in the group embraced all companies.Overall responsibilities✔ Development of lead generation strategies;✔ Accountant for the online and offline brand presence and customer relations campaigns;✔ Metrics analysis for the sales and marketing investments and campaigns' impact on ROI;✔ Project Manager for internal processes applications, web sites and system development.✔ Digital advertising and SEO / SEM planner.FLH HOLIDAY RENTALSShort-term apartment rental and property management company.✔ Brand management; ✔ Internet strategy planning and execution;✔ Mobile app administration;✔ Social Media marketing;✔ Website conception and maintenance via CMS;✔ Partnership approach development and supervision;✔ Monthly report for all communication touch points (Social, Adwords and Analytics)✔ Concept and creation of property owners presentations;GOT TO GO (not active anymore)Door to door transfer service for tourists´ groups and businesses.✔ Business model and use case analysis in the e-commerce channel;✔ Idea development and communication tactics for the tours services;✔ Website blueprint mapping and project manager;✔ Direct relationship with company´s web agency with approval responsibilities;✔ Partnership strategy development and maintenance;FLH FACILITY SERVICESFacility services company for personal and corporate markets✔ Brand image concept development; ✔ Directly involved in the business model along with the company associates;✔ Project manager for the client´s extranet;✔ Website development manager;✔ Direct relationship with the company´s agency with approval responsibilities;FLH SELLERS AND HOME SOLUTIONSReal estate consulting company✔ Website conception and maintenance via CMS;✔ Social media management;✔ Digital advertising and SEO planner. -
Partner / Director Of Business DevelopmentDizain Presença Digital Jun 1997 - May 2014Rio De Janeiro Area, BrazilDizain is one of the most traditional and well-known full-service digital agencies in Rio de Janeiro, Brazil. The agency was found in 1996 and I became a partner one year later being part of the board for 17 years. The most important responsibilities were:BUSINESS MANAGEMENT➮Yearly kick-off planning and execution focused on sales and client relationship and retention;➮Weekly board meeting presenting sales report and pipeline analysis;➮Team motivation and working environment maintenance;➮Wage definition and negotiation;➮Management of all recruitment processes;➮Negotiation and relationship with companies involved in co-production development such as content, programming, audio and video production;SALES AND MARKETING MANAGEMENT➮Client´s consultancy in B2B and B2 online marketing strategic planning including, digital brand presence, social media plan execution, intranet projects and digital advertising investments - working for brands like La Roche Posay, Merck, Lavazza, Repsol, Reader´s Digest e Glaxo;➮Sales leader and sales team manager;➮Dizain services productization for optimal sales results;➮Sales presentations conception and customization for different target markets;➮Direct Involvement in pitch creative conception;➮Company´s frontman in pitch presentations and agency presentations;➮Full quotations for more than 1,000 projects (campaigns, social channel management, websites intranets and all sorts of digital and communication projects);➮Business negotiations with companies such as Shell, L´Oréal, Glaxo, Merck, AON, RSA; ➮Project´s quality assurance management: from conception to deployment; ➮Key account assistance in crisis management and client satisfaction;➮Partnership development with advertising agencies for co-production campaigns; ➮Keep up-to-date with digital marketing, social marketing, business strategies and advertising. -
Lecturer At Digital And Interactive Media Management GraduateSenac Rio De Janeiro 2008 - May 2013Rio De Janeiro -
Interactive - Ux - User Experience DesignerPacific Digital Image Jun 1996 - Jan 1997San Francisco, CaliforniaWebsite conception and developement, multimedia programing and design and UX designer. Qualified for developing interactive design interfaces, Macromedia Director/Shockwave programming for clients such as Adobe, 3Com and HP.
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Gerente OperacionalPower Image 1994 - 1995Rio De Janeiro E Região, Brasil
Roberto Bricio Koch Skills
Roberto Bricio Koch Education Details
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Marketing -
Interactive Digital Media -
Graphic Design -
Colégio AndrewsHigh School/Secondary Diplomas And Certificates
Frequently Asked Questions about Roberto Bricio Koch
What company does Roberto Bricio Koch work for?
Roberto Bricio Koch works for Guesty
What is Roberto Bricio Koch's role at the current company?
Roberto Bricio Koch's current role is Senior Marketing Manager | EMEA + APAC at Guesty | 15+ Digital marketing agency co-founder/director | 10+ in hospitality business | Tech/B2B/B2C marketing.
What is Roberto Bricio Koch's email address?
Roberto Bricio Koch's email address is ro****@****.com.br
What is Roberto Bricio Koch's direct phone number?
Roberto Bricio Koch's direct phone number is +351 21 347*****
What schools did Roberto Bricio Koch attend?
Roberto Bricio Koch attended Fundação Getulio Vargas, Academy Of Art University, Centro Universitário Da Cidade, Colégio Andrews.
What skills is Roberto Bricio Koch known for?
Roberto Bricio Koch has skills like Digital Media, Digital Marketing, Marketing Digital, Advertising, Marketing, Publicidade Online, Email Marketing, Online Advertising, Digital Strategy, Marketing Social, Social Media, Social Media Marketing.
Who are Roberto Bricio Koch's colleagues?
Roberto Bricio Koch's colleagues are Noy Rubinstein, Maxim Kirilchuk, Carla Torres, Ani Kvijinadze, Gal Givoli, Dana Madari, Elena Chechik.
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