Carraro LAB develops innovative projects in the fields of virtual and augmented reality, multimedia platforms, advanced applications for publishing, advertising, culture and tourism.

Virtual and Augmented Reality for an immersive Brand experienceA set of solution that offers a new digital and immersive experience of the Brands; developed for a global online promotion but also for devices used directly on site. The virtual reality enables a deeper vision of product, of retail and promotional events. Immersive Audio Guides offer a new experience of shopping, more exciting and fascinating. Cross media and multisensory contentThe business… Show more Virtual and Augmented Reality for an immersive Brand experienceA set of solution that offers a new digital and immersive experience of the Brands; developed for a global online promotion but also for devices used directly on site. The virtual reality enables a deeper vision of product, of retail and promotional events. Immersive Audio Guides offer a new experience of shopping, more exciting and fascinating. Cross media and multisensory contentThe business communication of the Post PC needs new tridimensional formats and reading modes, more sensorial and technological tactile, immersive, kinesthetic.3d Book is a publishing format that applies the videogame solution to the book, organizing the contents in virtual environments, tridimensional models and serious games. Gamification and Contents for Smart LearningThe digital landscape is a revolution that radically transforms the learning world and its contents. Carraro Lab develops innovative solution to aggregate, share and produce new ways to learn. Digital Platforms to select, organize and share the information available on the web are necessary. Nevertheless there is the need of distinctive digital contents, which means that they need to be interactive, multimedia, tridimensional and must bring to education the sophisticated solutions of the videogame world. These solutions must be adapted for learning activities: a gaming strategy of the know how. Show less

Presso l'Accademia di Brera tengo il corso sui Linguaggi multimediali, all'interno della scuola di didattica e comunicazione dell'arte, indirizzo didattica multimediale. il corso si basa sulle mie esperienze professionali nel campo delle nuove tecnologie per l'arte. Nell'anno 2017/2018 il corso ha affrontato, tra i primi in Italia, la rivoluzione immersiva.Il tema del 2018/2019 é invece quello delle mostre virtuali.

4wmarketplace é un network pubblicitario, una realtà tutta italiana e indipendente, solida e affidabile, leader nel mercato del digital advertising. Aggrega siti altamente qualificati e attraverso la miglior tecnologia ne valorizziamo il traffico con la pianificazione di campagne dei migliori brand in stretta collaborazione con le agenzie media e con gli investitori pubblicitari.

Ho partecipato alla fase di startup di Applix, azienda leader in Italia nel settore delle applicazioni per smartphone e tablet.in Applix ho sviluppato una serie di progetti strategici, tra cui la serie "virtual history", best seller negli USA e presentata da Steve Jobs nel keynote di iPad2, nel 2011. Nel novembre 2017 Applix é stata acquisita dalla multinazionale americana Ernst&Young.

Roberto Carraro has been working in new media since the 1980's, participating at the first "art planetary network" of XLII VENICE BIENNALE in 1986. Roberto Carraro planned important exhibitions on technological innovation for the Smau in Milan, from 1991 to 2001, including the "Information Piazza".Since the 1990's Roberto Carraro has published over 100 works on CD ROM and DVD, translated into various languages in many countries and distributed in millions of copies all over the world… Show more Roberto Carraro has been working in new media since the 1980's, participating at the first "art planetary network" of XLII VENICE BIENNALE in 1986. Roberto Carraro planned important exhibitions on technological innovation for the Smau in Milan, from 1991 to 2001, including the "Information Piazza".Since the 1990's Roberto Carraro has published over 100 works on CD ROM and DVD, translated into various languages in many countries and distributed in millions of copies all over the world. International acknowledgements include the EMMA award at the Frankfurt book fair of 1995, with the Gospel on CD ROM and Reunion Island in 2005 with "Wonders of the 21st century". Roberto Carraro worked in Telecom Design, an Internet Company He founded with Gualtiero Carraro and Alberto Barzaghi.Our core business is multimedia platforms and production for industrial networks. Show less

Smau é stato uno degli enti piú rilevanti riguardo alla diffusione dell'informatica in Italia. Come consulente del presidente ho seguito lo sviluppo di alcune aree specializzate, come quella sulla multimedialitá. In Smau ho concepito e progettato le grandi mostre istituzionali "piazza dell'informazione", "cittá delle reti", teatro multimedia