Roberto Coletti Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

As Functional Leader at The Athlete’s foot I’ve been working since day one on the company business model transformation from soft franchising to a more centralized model for both franchise markets & owned and operated doors.(12 countries, 120 stores, over 100 M€ turnover in 2022)MAIN TASKS & KEY RESPONSIBILITIES: • Set up a centralized Merchandising & Planning Function (team, processes, tools) • Verticalize strategic Brands management and harmonize assortments across different countries • Redefine long term Product & Merchandising strategy for EMEA region• Create & implement a new Brand Mix framework and buying strategy for owned and operated doors.• Reinforce & evolve relations with suppliers.

Amsterdam, Paesi Bassi

I joined Converse as Merchandising Manager for Spain & Portugal to then expand my scope to Southern Europe supporting the Italian market transition from licensee to owned market. After 3 years I moved to EHQ taking the Merch Lead of the Men’s & Unisex Footwear line for Western Europe.(16 countries, 6 distribution channels, over 230 M€ turnover in 2019)MAIN TASKS AND KEY RESPONSIBILITIES:• Seasonal line planning to hit financial growth & productivity targets • Digital & physical marketplace Segmentation & Differentiation (Channels & Tiers distribution strategy)• Multi-season Product Franchises strategy • Pre-season forecasting • Identify hyperlocal trends & brief regional product creation • Own Pricing Architecture (consumer led, margin conscious) • Monitor competitive landscape • Coach & support Strategic Accounts sales team across Europe

Barcellona, Spagna

Alicante, Spain

During my time in Tempe (Inditex Group) I've been managing Zara Man's footwear & accessories retail selection for Italy and part of East Europe.(10 countries, 150 stores, over 20 M€ turnover in 2013)MAIN TASKS AND KEY RESPONSIBILITIES:• Line selection & management at Store level to meet different markets needs and achieve retail sales budget. • In-Season & Sales pricing management to hit profit targets • Coordinate special Visual Merchandising actions • Analyze market trends and competitor activities to identify line gaps & opportunities • Provide Trade in-depth analysis & take corrective actions • Influence collection development & brief special products • Own relations with Country Directors and Retail Area Managers.

Torino, Italia

I joined L'Oréal Professional Product Division as Redken Haircare Marketing intern to then take over L'Oréal Professionnel Hairstyling category as Product Manager and two years later Redken Haircolor category as Senior PM.MAIN TASKS AND KEY RESPONSIBILITIES:• Plan & implement new products launch • Develop local marketing strategy for existing product portfolio • Create new services & tools to increase retailers sell out & profit •. Marketing budget responsibility • Pre-launch forecasting & Post-launch analysis• Maintain effective relationship with suppliers (promo & design agencies, etc) and enabling functions (global, sales, logistic, finance).

Torino, Italia

Torino, Italia

Londra, Regno Unito

Working for few months in one of the strongest retail companies in The UK, helped me to understand how a Store works from the inside and the importance of product merchandising guidelines when it comes to provide a consumer relevant product offer in a limited space.

Roma, Italia

Between my Bachelor and Master Degree I had the opportunity to become Francesco Perrone Professor Assistant for the Chairs of Business Communication & Interpersonal Communication, supporting him with the organization of written and oral exams and tutoring some students with their Final Thesis, when related to Sport Communication.

Roma, Italia

My very first work experience has been on the creative side. While I was studying, I worked as a Junior Copywriter in a small advertising agency, editing web sites copy and participating in the creation of below the line local marketing campaigns.

Master'S Degree In "Business Communication", (Marketing, Business Communication, Brand Management, Advertising, Public Relation), 110/110 With Honors

Activities and Societies: Brand Consultant Manager. Creation of the brand image of “Com-On”, Science of Communication Festival.Final.

Erasmus Exchange Project, Audiovisual Communication

Bachelor'S Degree In "Science Of Communication", (Communication, Sociology, Economy, Marketing, Human Resources), 110/110 With Honors

Activities and Societies: Sociology researcher, Chair of Sociology of Employment, Univeristy of Rome “La Sapienza”. Editor.