Roberto Espinoza Email and Phone Number

- Lead the brand communication and media planning strategies in collaboration with the central media agency and local marketing teams from across EMEAP markets.- Own the integrated media planning process, including brief approval, planning, result tracking and optimization across EMEA, accounting for all media types and touchpoints.- Collaborate with internal and external stakeholders across markets and functions.- Lead the central EMEAP media agency relationships and local marketing peers to direct media activities in alignment with the area.- Foster collaboration and develop of optimal working processes to create high quality integrated and consistent communication campaigns that elevate the brand to the next level.- Provide best practice guidance and overseeing capability building and training sessions with media agency- Owning the agency masterplan and central media budget and consult on local budget allocation.

- Implement best in class media strategy In Europe (offline & digital)- Responsible for offline strategy and implementation across Europe- Evaluation of the effectiveness of media channel roles and ROI in delivering C&A's branding & performance objectives- Define the consumer targeting strategy for media channels in collaboration with channel managers, agency partners and the division to enable a clear execution of the media bookings and to reach set objectives- Align campaign media objectives with the senior management to ensure a common view- Enable a continuous learning through collaborations with agencies and analytics on the effectiveness and efficiency of media investments- Proactive management of the media budgets across campaigns, channels and countries in an agile way together with the channel managers and agencies to optimise ROI- Responsible for building strong relationship with regional media agency in line with business objectives- Lead, coach and develop the team in order to ensure high performance, development and success

- Implement and drive category strategic goals from overall Procurement strategy- Drive efficiencies and effectiveness in media planning and buying through a value and savings approach- Responsible for MSA implementation and negotiation with global media agency- Create, harmonize and consolidate media deliverables at EU level(e.g. LMA´s, reporting)- Lead media council meetings in Europe- Foster synergies on media efficiencies within/between markets through initiatives such as: media planning/buying optimization, audits, test and learn approach, etc)- Increase media capabilities across EU- Leverage agency relationships throughout the region- Support local markets on annual fee negotiations with media agencies- Build and maintain strong relationships with all business stakeholders

- Implement best in class media strategy in Europe- Develop digital and offline best practice for markets within the European subsidiary, including strategy, planning, buying, tracking/measurement, reporting, analysis, forecasting and optimization to ensure delivery against KPI’s.- Provide strong guidance on media efficiencies and effectiveness- Oversee media audit implementing potential improvements to the markets- Develop and implement trading strategy optimising savings- Responsible for JBP´s negotiation and implementation- Responsible for improve digital capabilities- Implement data-driven performance media activity across the European region. - Regional coordination with Starcom media hub services (strategy, digital, data) to push our digital thinking upstream- Build and maintain a strong relationship with stakeholders

- Responsible for strategic digital planning and buying for Perrigo, Puma and Ferrero- Lead digital transformation process for Ferrero brands- Responsible for strategic digital planning across all disciplines: Social, SEM and Programmatic- Set up and track digital KPI´s per campaign- Lead international coordination for Puma in South Europe- Implement, consolidate and harmonize regional reporting to global hub- Manage and implement e-commerce campaigns - Implement JBP´s at European level- Analyse and monitor digital performance through different platforms such as Double Click, Comscore and Google analytics- Manage and oversee PBR´s and competitive reports- Buld and mantain a strong business relationship with stakeholders- Responsible for internal and external digital training

- Provide a clear and outstanding information to investors: private equities, venture capitals, investment banks and hedge funds interested in products or services related to the advertising industry in Europe (offline and digital).- Deliver a comprehensive scenario on product and service characteristics including market analysis, competitors, challenges and opportunities- Assess agency compensation frameworks delivering a clear analysis on improvements points

- Responsible for strategic media planning(Digital and Offline)- Responsible for the implementation, adjustment and coordination of media campaigns for Hyundai Kia in Europe(+28 markets) with an annual budget of €160 million- Set up and monitor KPI’s per campaign- Manage and optimize campaign performance- Implement JBP´s with media owners at European level- Lead media audit alongside Havas trading unit- Foster constantly the use of best practice monitoring of what is working and what is not- Provide direction and leadership to the international team- Buld and mantain a strong business relationship with stakeholders

- Lead media audit process from in-depth analysis of media buying performance in Europe.- Track and measure media buying performance- Responsible for market agency selection/ media pitch processes in alignment with business partners- Analysis of target, market and media trends- Set up KPI´s for media planning and buying based on offline and digital metrics- Build strong business relationships with main stakeholders & establish trust and effective working associations

- Responsible for the development and implementation of the media plan(Offline and digital)- Lead campaign coordination through business units from Publicis Group(PR, Sponsorships, Direct Marketing)- Negotiation of media budget (Offline and Digital)- Coordination of digital campaigns in different platforms: search, sponsored links, social netwoks, etc- Responsible for the development and implementation of consumer and market insights.- Strategic support to the new business unit in global headquarters