Roberto González

Roberto González Email and Phone Number

Managing Director and Advisory Board Member @ Gravity3
Mexico City, CDMX, MX
Roberto González's Location
Mexico City Metropolitan Area, Mexico
About Roberto González

Marketing CommunicationsI am an avid observer who loves to analyze human surroundings and their relations. Understanding how to develop connections amongst consumers and how brands become the main character. He´s a passionate practitioner, speaker and trainer who has helped countless businesses discover new opportunities and achieve better brand returns, integrated marketing communications.“We need to help our Brands and Clients to be the bridge and connection between that I need with what I want”Constantly coming up with experiences that help brands and consumers interact, leaving a footprint in each consumer. Transforming these experiences into a fabulous anecdote for the consumer.With broad experience with global brands and Communications Firms; Roberto has become a strategic business partner who understands and takes the brand to a new standing point, and his expertise working for many segments like Consumer goods, Corporate, Automotive industry, Entertainment, Health Care, Technology, Tourism, Luxury and others.Gravity3 & Biruzz is a new era of Communication Agencies, I´m helping to build a powerful tool to help to the Clients to accelerate build their business with the most effective way to inform and interact with their Clients and Costumers through the use of Brand Content, New Technologies, Public Relations, Shopper Marketing, and Brand Experience Platforms. Leading strategy, product and service offer, and company business development plan."Like a Writer and Speaker, Roberto runs around that how to innovate and brings new ways to connect with Consumers-brands-media and how that jumps inspiration to everyone"“The consumer doesn’t think separately isn’t it?”

Roberto González's Current Company Details
Gravity3

Gravity3

View
Managing Director and Advisory Board Member
Mexico City, CDMX, MX
Website:
gravitytres.com
Employees:
13
Roberto González Work Experience Details
  • Gravity3
    Managing Director And Advisory Board Member
    Gravity3
    Mexico City, Cdmx, Mx
  • Gravity3
    Managing Director & Advisory Board Member
    Gravity3 Apr 2014 - Present
    Mexico City Area, Mexico
    Advisory Board MemberClients: Tandem, Mazatlán Tourism board, Televisa, Kellogg, Medix, Jumex, Prosegur, Revlon and others.• Managing and leading 3 unit business (Shopper Marketing, Public Relations & BTL), with 22 staff members. Full operation process and administration agency.• Mananging partners in LATAM (Costa Rica, Nicaragua, Guatemala & Panama) with Avance Agency.• Innovation in planning, implementation, and supervision of all communication disciplines, carried out for our clients.• New Business Direction, increasing the portfolio clients.• Development to bring our Clients new ways of communication and constant search for the development of new points as well as the standardization of other channels.• Development and integration of campaigns to be implemented in the region (Central America).
  • Gravity3
    Managin Director
    Gravity3 2014 - 2016
  • Cohn & Wolfe
    President & Ceo
    Cohn & Wolfe Jul 2012 - Mar 2014
    Jaime Balmes 8, 1Er Piso Mexico
    President & CEOClients: Panasonic, Honda, Gefco, Seccion Amarilla, Coca-Cola Mexico, Pernod Ricard, Michelin, Lundbeck, Calvin Klein, PVH Mexico, Insitum, Janssen, Hotels.com, St Regis, CPTM, Marca País, Colgate, JD Power, and others• Managing and leading 6 unit business • Reporting to the headquarters in NY, and responsable of New Business.• Mananging partners in LATAM (Brasil, Colombia, Venezuela and Argentina)• Innovation in planning, implementation, and supervision of all Communication Disciplines, carried out for our clients.• New Business Direction, reaching excelent KPI´s, increasing the portfolio clients.
  • Visual Latina
    Principal Coo
    Visual Latina Mar 2010 - Jul 2012
    Mexico
    BTL Expert (Core business in Shopper Mkt.). Developing strategies to our Clients, like: Coca Cola, Mexico and Latam, Kellogg´s, Colgate, and others.New business with great success! Winning 7 new Clients in 2011 and 2 in 2012. Including Latam Client.Reporting to the headquarters in Argentina.
  • G2 Worldwide
    Branding & Experience Director
    G2 Worldwide 2008 - Feb 2010
    Branding & Experience DirectorATL & BTL3 unit business in charge:Branding and Design, Clients: British American Tobacco (Premium and Luxury brands), SEAT, Sony Play Station, Starwood Hotels (W Hotels & St Regis), Ocean Spray, Diageo (Buchannan’s), Heineken.Event Marketing & Promotions, Clients: Nokia, Diageo, Hasbro, ING, BAT, Ocean Spray, Fondo Unido, Banana Boat and Horeca area.New Business, Clients on development: 2 in process, 4 pitches and 3 wined in 2008.
  • Leo Burnett Mexico
    Account Director
    Leo Burnett Mexico 2004 - 2006
    Account DirectorClients: Marlboro brand
  • Mccann Worldgroup
    Account Director
    Mccann Worldgroup 2000 - 2004
    Account Director Clients: Coca-Cola Mexico, Cervecería Cuauhtemoc Moctezuma (Carta Blanca, XX Lager, Bohemia.
  • Augusto Elias Publicidad
    Account Manager
    Augusto Elias Publicidad 1996 - 1999
    Account SupervisorClients: Philip Morris (VFM Brands: Delicados, Faros, Tigres, Elegantes and Broadway).Comercial Mexicana, Hoteles Quinta Real.

Roberto González Skills

Advertising Publicidad Comunicaciones De Marketing Creative Direction Marketing Integrado Estrategia De Mercadotecnia Market Research Marketing Digital Customer Insight Integrated Marketing Marketing Strategy New Business Development Publicidad En Internet Marketing Communications Estrategia Public Relations Digital Marketing Estrategias Creativas Brand Development Desarrollo De Marca Management Interactive Marketing Creative Strategy Marketing Marketing En Internet Marketing Interactivo Marketing Orientado Al Cliente Mercadotecnia Shopper Marketing Online Marketing Direct Marketing Marketing Directo Mobile Marketing Desarrollo Empresarial Wine Department Stores Mercadotecnia En Medios Sociales Online Advertising Strategy Speaker

Roberto González Education Details

Frequently Asked Questions about Roberto González

What company does Roberto González work for?

Roberto González works for Gravity3

What is Roberto González's role at the current company?

Roberto González's current role is Managing Director and Advisory Board Member.

What schools did Roberto González attend?

Roberto González attended Centro Avanzado De Comunicación, A.c., Universidad Nacional Autónoma De México, Escuela Nacional De Artes Plasticas.

What are some of Roberto González's interests?

Roberto González has interest in Social Services.

What skills is Roberto González known for?

Roberto González has skills like Advertising, Publicidad, Comunicaciones De Marketing, Creative Direction, Marketing Integrado, Estrategia De Mercadotecnia, Market Research, Marketing Digital, Customer Insight, Integrated Marketing, Marketing Strategy, New Business Development.

Who are Roberto González's colleagues?

Roberto González's colleagues are Airi De Leandro, Laura Diaz, Leopoldo Israel Nieto Espejel, Teresa Martinez, Karen Rosales González, María Fernanda Gutierrez, Winkar Navarro.

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