Roberto Peñacastro Ortega Email & Phone Number

Querétaro, Mexico

Mexico

Latitud's Explore Fellowship program builds a community of high-caliber people building the next generation of world-class tech companies in Latin America.

Berkeley, California, United States

The top global accelerator for the world’s leading startups

Mexico

Leading SBS Engage with a business portfolio of +50 clientes across MX & LATAM from different verticals: Retail, B2B, Education, Fintech, RealEstate, Auto, Travel & HealthPromoted based on consistently delivering results and driving incremental business with measurement initiatives to spread knowledge across regional teams in LATAM.

Mexico City, CDMX, Mexico

Managing a $XXM USD book of business consulting major businesses with high growth potential on their Digital Marketing Strategies.

Mexico City Area, Mexico

• Leading the SBS Scaled program by designing digital strategies for SMBs:
• Online marketing consultant for 100+ Small-and-Medium-Sized Businesses
• Managed a $XXXK USD book of business for top SMBs
• Helping advertisers with Google Ads (Search, Display & Youtube), Google Tag Manager tagging, Google Analytics conversion tracking and optimization best-practices

Mexico

MØBAR is a Mobile Bar company with a crew of top certified mixologists. We create a unique experience for your event and your guests. Our services are focused for weddings, private events and corporate events:- Mobile Bar Rentals- Mixology & Cocktail Bar Services- Open Bar Services - Coffee & Digestives Mixology

Finland

Handmade Jewelry Online Store💎 Delicate handmade jewelry with a Mexican twist

Mexico City Area, Mexico

• Led the Inbound Marketing strategy for 3 accounts in the B2C & B2B sector using Hubspot, Google Ads (Search & Display), Facebook Business Manager, and Linkedin. During my work period I successfully achieved to:
• Regain organic traffic for one of my accounts by 348% & lead generation by 410% through a complete SEO audit and content optimisation.
• Develop an effective lead magnet for an email marketing campaign, generating 255 MQLs with high sales score.

Querétaro Area, Mexico

Activities: Customer Service, Lead Generation, Customer Success, SEO, SEM, FB Ads, Data Analytics, Growth Experimentation, Inbound Marketing.Results:- Improved the homepage's CTR by 37% through A/B testing on website's design with Optimizely & Hotjar- Increased the blog's reach by 828% and CTR by 87.5% by optimising existing blogposts and writing highly.

Helsinki Area, Finland

Digital Marketing, Social Media, & Product Delivery Logistics.- Designed the whole webpage from scratch with Webflow.- Introduced the product to one of the major retail stores group, Kesko, corporation who owns K-Markets, K-Supermarkets and K-CityMarkets across Finland.- Increased sale points in 600% in 3 months from 12 sales points to 72+ all around.

Ginebra Y Alrededores, Suiza

• Founded in 2014, the Toilet Board Coalition is a global, business-led coalition of leading companies, social investors, sanitation experts and non-profit organisations that aims to develop commercially sustainable and.
• Working at the Impact Hub Geneva under the direction of Alexandra Knezovich
• Focused on b2b Marketing through social media
• Assembling communications in line with TBC's objectives
• Helping lead the marketing campaign for World Water Week and World Toilet Day
• Assisting brand management with creation of relevant content

Ginebra Y Alrededores, Suiza

• ProMexico is the Mexican Government institution in charge of strengthening Mexico’s participation in the international economy. With this objective in mind, the institution supports the export activity of companies.
• Data search for Swiss companies wanting to invest in Mexico
• Data search for Mexican companies wanting to internationalize into Switzerland

Digital Marketing, in charge of gathering new potential clients to the mailing list. Constant contact with suppliers and clients for customer service. Optimised the Company's webpage to give a better & faster customer service. Also in charge of the social networks for America (USA,MEX,CAN, & SouthAmerica) on Facebook, Instagram, Pinterest, Houzz and Twitter

Bachelor’S Degree, International Business

Activities and Societies: Student Commitee ColaboratorITESM Campus Queretaro: Focused on International Commerce, Logistics, Economics.

Bachelor’S Degree, International Business

Activities and Societies: KY-Sub Board Member - Tech Responsible1 year exchange student taking courses of Finance, Logistics, Marketing.

Bachelor’S Degree, Finance, Accounting And Risk Management

Exchange semester studies abroad in Geneva, Switzerland. (French Region) Major in Risk Management - Minor in International Accountings &.

Certificate In Management Principles, Business Administration And Management, General

Certificate In Negotiation Mastery, Complete

Diploma, Logistics, Materials, And Supply Chain Management

Logistics Diploma Achieved. Learned about how to make business in China and how the supply chain works in the Chinese market.