Roberto Ramírez Liberona Email & Phone Number

Región Metropolitana De Santiago, Chile

Specialist in the beauty, fashion, home, and health industries. Responsible for conducting primary and secondary research to identify key industry trends through both research methods. Data analysis, brand share estimation, market sizing, and the creation of reports, strategic articles, and presentations. In charge of all Latin American markets and leading freelancer research in the region for Apparel and Footwear, Personal Accessories, Eyewear, Beauty and Personal Care, Consumer Health, Home Care, and Tissue and Hygiene projects.

Chile

Región Metropolitana De Santiago, Chile

Responsible for planning and designing digital media plans for Latam Airlines in Ecuador and Colombia markets. Also in charge of implementing digital campaigns on Facebook Ads. Daily coordination with the Latam Campaign team, constant drafting of performance reports with key KPIs, and weekly results presentation to Latam and agency teams. Proficient in Facebook Ads, Admetricks, Big Query, Google Ads, Google Analytics, Google Data Studio, Google Campaign Manager, and UTM nomenclatures.

Región Metropolitana De Santiago, Chile

Participated in the implementation of the project to renew the customer service model at the national commercial network level. Responsible for raising, building, validating, and implementing commercial work methodologies (Systematics) for all commercial and operational positions involved in the project. Participated in the construction of a new sales channel, in conjunction with Business Intelligence and Operations departments, coordinating product selection, target segment, commercial flows, and tools. Gave periodic presentations to management, branch trainings, diagnostic visits, KPI construction and monitoring, and designed certification plans for Executives and offices.

Chile

Participated in the implementation of the project to renew the customer service model at the national commercial network level. Responsible for raising, building, validating, and implementing commercial work methodologies (Systematics) for all commercial and operational positions involved in the project. Participated in the construction of a new sales channel, in conjunction with Business Intelligence and Operations departments, coordinating product selection, target segment, commercial flows, and tools. Gave periodic presentations to management, branch trainings, diagnostic visits, KPI construction and monitoring, and designed certification plans for Executives and offices.

Chile

Worked as a Financial Analyst at EY Chile, building financial models for company and asset valuations for tax, accounting, and transactional purposes. Responsible for market and industry research (retail, mining, health, banking sector, real estate market, and energy among others) to support valuation assumptions and prepare informative documents for clients. In charge of writing valuation reports and training the team in secondary research.

Chile

Worked as a Research Associate in Evalueserve Chile, an Indian outsourcing company, delivering financial research to an American Investment bank with global presence in M&A. Worked along research teams from New Delhi, London, Paris, and New York. Assisted bankers from offices across the world by using financial databases to accomplish time sensitive requirements and providing phone assistance on a daily basis. Developed tracking and analysis of investment banks reports, financial statements, SEC documents, press releases, investments presentations and transcripts, risk qualifications, industry reports and transactions screenings.

Worked along investment executives to expand client portfolio through implementing commercial strategies. Conducted product presentations to clients and companies and offered constant financial and tributary counseling. Coordinated and managed contracts and documents with the headquarters.

Chile

Managed consumer and mortgage loans, credit products, risk analysis and financial assessment. Performed daily assistance to a customer base of 300 clients.

Diplomado En Marketing Digital, Marketing

Ingeniero Comercial, Licenciado En Ciencias En La Administración De Empresas

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