Roberto Serrano Email & Phone Number

Cancún, Quintana Roo, Mx

Ciudad De México, Ciudad De México, Mx

Develop a strategic perspective of the finance role, monitor and evaluate overall corporate strategy guided by a strategic financial planning architecture.Coordinate and implement strategic plans across dimensions: product offering (network and routes), competitive strategy, operations and financial targets (P&L, Balance, Cashflow). Transformational change and operational enablement through the information technology organization.Achievements:Created/managed models and process to analyze route/flight portfolio profitability to maximize value creation. This process has allowed Aeromar to close several underperforming routes/flights operations, improving the overall portfolio performance.Created and managed a financial architecture, consisting of a series of value-based models, used to evaluate strategy/projects/scenarios to maximize enterprise value creation and evaluate potential restructures.Coordinated/negotiated 8 aircraft Financing & restructuring. Financing / refinancing with Banks and Export Credit Agencies for $150 Million USD.Implemented financial management disciplines and joint responsibility for financial budgeting with all directors. Active role in the development of people, attracting, retaining and developing talent to build up new capabilities.Successfully migrated from Sabre suit to Amadeus PSS suite (reservations, inventory, airport processes, web reservations) improving web bookings penetration form 12% to 27% in one year. .Overall technology turnaround making the technology organization a true business enabler.

Go Venture is a seed acceleration/investment club that was designed, but not actually launched as a fund. Nowadays I mainly collaborate as a mentor in diverse ecosystem initiatives.Mentor/Panelist on: Latin America Bitcoin Conference (LABITCONF), IPADE Technology and Innovation summit, Startup Weekend, Techstars Fintech editions. Relationships with AMEXCAP, 500 Startups, ALLVP and Techstars. Deep experience on Bitcoin & blockchains and it's: technical protocol, business applications, economic fundamentals and regulatory status/challenges, payment processors/gateways and financial markets (money, capital, exchange, depository, debt, custodian) challenges and solutions ecosystem.

Armonk, New York, Ny, Us

Responsible for the Customer Interaction track at one of the largest Mexican banks, as part of one the most important IBM’s transformation contracts worldwide, worth USD 1b/10yrs. Successfully launched the new Web Internet Banking and public portal product and the new customer experience/functionality for the ATM & Mobile products.Responsible for a P&L of a multi-million USD project portfolio, with 80+ team members.

Mexico, Df, Mx

Mobile Business Solutions, usability and native Multi-Platform App. Development boutique services company.• Business Development, P&L & operations• Explore new business models to promote profitable high growth rates• Gaming, Fintech, mobile, e-Commerce, Shopify, digital marketing, Innovation• Multi-platform mobile front end, Java & Groovy back end

Federal District, Mx

New Business Plan coordination and enterprise value assessment/management. Promoted the use of more profitable channels (online reservations, call center and airports offices) and the implementation of flexible online payment systems. Business model design and transformation initiatives through improvements in processes and technology, with a managed team of 12 people and a budget of 2.3 Million USD.Achieved the sales of 1.5 Million USD in the first months of operations, selling close to 40,000 tickets.• Coordinated, with the rest of the management team, the definition of the market opportunity, the key value proposition, new business model and the development of a new financial plan. • Defined the method and tools to valuate the company and new business initiatives (Free Cash Flow and Economic Profit) to evaluate the best value building initiatives. • Simplified the management of distribution channels, revenue accounting, finance processes, and defined the bases for route-aircraft marginal contribution management and the set-up of a cost management office.• Created the reservation payment system using DineroMail® for online payments, and payment of the reservation in convenience stores by printing a personalized barcode to price the transaction achieving 40,000 ticket sales in one month.• Implementation the e-ticketing reservation system, flight control system, airport telecommunications connectivity, ERP process improvements, call center operations and WEB reservations and payments system

Armonk, New York, Ny, Us

Lead the sales of Software In the telecom sector using a consulting approach in coordination with product specialists. Participation in the account planning process (strategic planning) for specific accounts with account managers and product specialists. In charge of identifying and validate new opportunities based on interaction with customer's line of business and performing consultative Business Assessment and ROI Analysis. Worked in coordination with the Financial Industry Solutions teams in Mexico, US and Brazil to create standardized solution proposals and capitalize on the best practices and models used in the different regions.

D.F., Mx

CIOResponsible of Business Process and Information Systems & Technology functions. Strategic and operational alignment through the implementation of Enterprise Performance Management, with a managed team of 10 people and a budget of 1.6 Million USD. • Helped achieve positive EBITDA by project managing a new Operational Plan focused on interconnection costs savings, OPEX cost control and revenue assurance, directly reporting to the CEO.• Developed an Information Technology Plan to support Strategic Objectives. Coordinated the definition of the new Business Model and Business Processes.• Implemented Oracle Financials to improve financial reporting and analysis by BU. Project was implemented on time and on budget. Project also streamlined the closing process and cycle time was reduced from 12 days to 7 days.• Increased profitability and maintained capital investment in line with plan by establishing a standard costing model for construction projects and it’s tracking.

México, Distrito Federal, Mx

Overall Program Portfolio planning, market demand analysis from secondary data and definition and coordination of marketing research initiatives to obtain primary data: qualitative, quantitative. Financial valuation of the Institution and new business ventures (FCF, ROIC, Economic Profit)• Restructured the portfolio of programs, aligning it with market demand increasing market share after several years of market share loses.• Developed a financial projections to forecast: market demand, market share, operating ratios, Balance Sheet, Income Statement, FCF, ROIC, as part of a plan to evaluate the creation of a Graduate Business School.

San Nicolás De Los Garza, Nuevo León, Mx

Definition and creation of the Process and Systems Planning area of Avantel, business process definition and strategic IT Architecture design. • Identified the most profitable customers, traffic routes and products. Customer lifetime value (LTV) calculation based on historical behavior. • Designed and Implementation the new Business Integration Platform to support the Local services Business. The platform covered the sales, fulfillment, billing, collections and customer service functions of the business. Local services launched on July 2001, reaching 8 USD million in sales by the end of 2002.

West Hartford, Us

Diverse consulting and systems integration projects.• Project management for the design and implementation of the trading systems for Nacional Financiera (NAFIN): Currency Hedging, Money Markets, and Capital Markets.• Reengineering of business processes and implementation of BANK-TRADE System improving efficiency and quality of Letter of Credit processes at Bancomext (Banco Nacional de Comercio Exterior). Project improved efficiency by 50% and 18 people were reassigned to support other areas of the Bank.

Mba, Business Administration

Bachelor'S Degree, Computer Science