Robert Peirce Email & Phone Number

Birmingham, MI, US

Dearborn, Michigan

Responsible for development and execution of research at ACG. Examples include developing a comprehensive research plan to understand changing perceptions of insurance (plan included focus groups, online surveys, tracking surveys, customer interviews). Leading a cross-functional team (insurance, call-center, IT) to develop a customer-centric Journey Map to.

Managed diverse market research projects and responsible for uncovering customer insights in order to develop new products and services.

Managed diverse, global research projects, including inspirational, conjoint, ethnographic, copy testing, features and claims, and theme research. Responsible for all aspects of the research process; including planning, analysis, report writing and presentations to executive management.

Provided vehicle planners and program/marketing teams with free-expression volume forecasts, market analyses, and consumer insights by leveraging syndicated reports and secondary sources of data.

Developed segmentation-related research, including product, customer, telematics and social values. Created a streamlined customer segmentation, delivered support materials and provided data summaries.

Responsible for managing research projects examining the relationship between stress, social resources, alcohol abuse and health. Statistical and methodological consultant to project staff. Promoted from Assistant Research Scientist.

Ph.D., Social And Organizational Psychology

1. Primary Data Analyst for the Adolescent Health Risk Study - a large survey of 2000 adolescents. 2. Oversaw and conducted research in.

B.A., Psychology

Activities and Societies: Summa Cum Laude, Phi Beta Kappa, National Honor Society in Psychology (Psi Chi), Sigma Xi Club