• Lead SEO initiatives for Personal Finance and Consumer Goods verticals on Wall Street Journal, Credible, Fox Business, and Realtor.com.• Develop SEO and content strategies using opportunity sizing, keyword research, competitive analysis, technical audits, the latest SEO trends, and algorithm updates.• Work with Product Managers & Engineering to strengthen technical SEO, build optimized page templates, develop widgets, and create scalable CMS elements.• Work with Editors & writers to create content roadmaps, identify target keywords, optimize existing content, and publish dozens of new articles every month.• Created an AI prompt workflow using ChatGPT to automate content brief creation.• Regularly measure and report SEO performance using Google Analytics, Google Search Console, Ahrefs, Looker, and other tools.

∙ Analyzed on-page, off-page, and technical elements of client websites in order to optimize for organic search.∙ Performed brand and SERP competitive analysis to provide benchmarking, understand user and search engine behavior, and create a plan to win.∙ Provided recommendations for new/updated content, code improvements, and backlink opportunities.∙ Provided regular reporting to clients using GA, GSC, Moz, SEMrush, and other tools.

• Created and executed full-service SEO & content strategies for SantanderConsumerUSA.com, ChryslerCapital.com, and our direct-to-consumer lending platform, RoadLoans.com• Worked closely with Dev and UX to ensure technical elements like schema, site speed, and mobile responsiveness are optimized and that we are following best practices• Educated and guided Copywriters to create site content that is both search engine-friendly (why would Google trust us?) and user-friendly (why would the reader trust us?)• Completed ongoing keyword analysis, competitor analysis, technical audits, site crawls, and reporting using Moz, SEMrush, STAT, Search Console, Google Analytics, and more• Presented “Lunch & Learn” sessions for the broader Marketing team and hands-on workshops for smaller groups that educate on SEO topics. Topics have included Google algorithm updates, types of URL redirects and why they matter, keyword research, and on-page optimization using the WordPress CMS.

• Worked cross-functionally with Sales, Product, Technology, Legal, etc. to produce content for sales kits, case studies, and training documentation• Monitored and analyzed competitor and industry trends to guide product development and messaging• Developed website content, maintained a steady stream of relevant social media content, and continually measured online engagement• Measured monthly product revenue and project win rate to determine product success in the market• Worked globally with EMEA and APAC sales and marketing teams as well as managed all Canadian product marketing initiatives

• Executed market research via email communication, cookies, ad tagging, and community forums• Analyzed project P&L, ROI, conversion rates and other metrics to ensure profitability and success• Developed comprehensive research plans that provide value, insight and clear business solutions for clients• Wrote instructional documentation and emails for clients in order to familiarize them with our processes and train them on our platforms• Communicated with internal and external clients regarding project milestones and potential hurdles