Robert Keane Email & Phone Number

Toronto, Canada Area

Marketing consultancy firm that aims to provide a core set of business elements. Helping start-ups take the next steps raising funding and driving revenue growth with:Business PlansDigital marketing for start-up's and corporateStart up plansMarketing plansGo to Market planningProduct launch plans

Toronto, Canada Area

Start-up clean technology company focused on intelligent energy systems and IoT applications.Created the marketing and go-to-market plans, budget and sales forecasts.Build and managed all the digital presence including paid and organic, website, social media and marketing automation/CRM.Created a sales pipeline in North America of $17m plus and sales agreements in South America and AsiaBuilt brand and all digital assets using web and social media marketing and the necessary analytics to measure ROICreated CRM and Marketing Automation infrastructure and integrated into lead generation processBuilt a team of 4 sales and marketing staff Managed events, PR and brand communications and all government and research relationshipsPromoted while at the company from VP to CMO after 12 months

Ontario, Canada

Info-tech is one of one the fastest growing SaaS research companies in North America. Managed marketing plan and delivery of marketing annual objectives. Including revenue, retention rates and LTV/CAC ratio.Managing a team 6 staff delivered programs using a CRM linked to a marketing automation systemCreated segmentation and messaging strategy that lowered the acquisition costs by 12%Managed retention programs that improved retention rates (4%) and reduced the cost of retain (3%)Built a range of tactical programs including events, internal communicationsManaged a range of digital marketing including web, social, paid, unpaid and CRM/Marketing automation.

Bradford, United Kingdom

Financial Times Online MBA rankings 2014 (Published 10th March 2014) Overall Rankings 9th in UK 1st in the world for alumni career progression 3rd in the world for value for money 4th in the world for careers serviceOne of only 57 Business Schools in the world (less than 1%) that have a Triple Crown Accreditation My major electives were- Marketing- International Business Strategy- E-Business- Leadership

Toronto, Canada Area

Managed the Business Unit’s day to day activities with respect to sales, marketing, budgets and staff.Managed the relationships with Canadian carriers, resellers and dealer networks across the country.Increased sell through by 20% in first 6 months and by 35% for the initial year.Built all of the digital management of web/social and CRM activities.Created new agency management process, incentive platform, training system and field marketing management system which helped deliver the 35% growth figure for the division.Managed a team of 8 sales and marketing managers and a field marketing team of 35.

Ontario, Canada

Promoted from the UK to develop and manage a tier 1 carrier partner and catapulted revenue, net activations and margin contribution by 100% year-over-year for 3 years.Directed and bolstered relationships with key business and marketing stakeholders at the 2 largest prepaid carriers in the US, Boost and Virgin, from $0 to $80 million in the first 12 months securing a significant growth compared to the competition.Built the US strategy to entice entry-level smartphone procurement at Sprint and all US carriers, resulting in the initiative being adopted across all global regions as a Best Practice.

London, United Kingdom

Instrumental architect devising and championing the high-profile launch of the BlackBerry Curve franchise within Vodafone, launching across 10 carriers including the UK, Ireland, Iceland and BahrainCreated the on-line and social promotional programs and integrated them with Vodafone’s e-commerce channels.Managed the RIM’s largest customer outside North America and increasing Vodafone UK ‘s share of EMEA sales to almost 30% of the total.

Marketing and communications for the value-added division of O2 including corporate and consumer services

Managed pricing and communications for electronics component division within Northern Europe

Master Of Business Administration (Mba), Stragetic Management And Marketing

Full time MBA - 2014

Professional Marketing, Marketing, Completed

Marketing Strategy and Management