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I am an award winning Marketer. The field of Marketing / Branding has always been my passion.I love creating and innovating in new markets. I am good at it. I have a track record of igniting markets whether building and executing the marketing plan to create a consumer paging market in the 90's to crafting the brand for the new Boeing 787 Dreamliner, the fastest selling airplane in commercial aviation history.And the industry noticed. My work was recognized by both Advertising Age (2007) and Business-to-Business Marketing Magazine (2006, 2011) as a Top Marketer and a Top Digital Marketer while VP of Brand, Market Positioning and Advertising for Boeing Commercial Airplanes.Marketing works when the unexpected happens. When you can surprise someone so they take notice and react. Brands that play it safe ... that do as they are expected slowly fall behind and lose relevance. Energizing a brand with both customers and employees creates excitement, motivation and action. This is what has always driven my strategies and tactics. Expertise in ... Branding | Advertising and Promotion | Digital Marketing |Global Scope | Product Marketing | Creative Services
University Of Washington, Michael G. Foster School Of Business
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Lecturer In Marketing And International BusinessUniversity Of Washington, Michael G. Foster School Of Business Mar 2014 - PresentGreater Seattle AreaTaught Business to Business Marketingand Global Marketing at Graduate School Level
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Vice President Of Advertising, Brand And Market PositioningBoeing Oct 2002 - Aug 2014Seattle, WaLead responsibility for Boeing Commercial Airplane's advertising, digital marketing and analytics, promotion, product and services branding as well as airline marketing consulting. Led the branding for the Boeing 787 Dreamliner as well as orchestrating the brand marketing for the most successful product launch in the industry's history with the Boeing 777X.Named a Top 25 Marketer in 2006 by B to B Marketing MagazineNamed to the Marketing 50 in 2007 by Advertising AgeNamed a Top 25 Digital Marketer in 2011 by B to B Marketing Magazine -
Vice President Of Marketing Europe, Middle East And AfricaMotorola Feb 1992 - Oct 2002Basingstoke, UkDeveloped and implemented Motorola marketing strategy for the development of pagers for the consumer market. Led to a 10x increase in revenue in 5 years and resulted in a promotion to Vice President of Marketing. Led brand strategy in mobile phones for EMEA and then headed Marketing for this division of Motorola. -
Director Of MarketingBlack And Decker 1984 - 1993Shelton, CtSuccessive positions as Director of Advertising and Public Relations and Head of Product Marketing for appliance division -
MarketingGe 1978 - 1984Syracuse, Ny And Bridgeport, CtMarket research, product marketing in General Electric consumer electronics and small appliances. Named youngest marketing manager in this General Electric Division's history.
Robert Pollack Skills
Robert Pollack Education Details
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Management Science
Frequently Asked Questions about Robert Pollack
What company does Robert Pollack work for?
Robert Pollack works for University Of Washington, Michael G. Foster School Of Business
What is Robert Pollack's role at the current company?
Robert Pollack's current role is Global | Aviation and Telecom | Brand | Digital Marketing | Advertising | Lecturer | VP Level Manager.
What is Robert Pollack's email address?
Robert Pollack's email address is r.****@****ing.com
What is Robert Pollack's direct phone number?
Robert Pollack's direct phone number is 1 (206) 543*****
What schools did Robert Pollack attend?
Robert Pollack attended New York University - Leonard N. Stern School Of Business, State University Of New York At Binghamton.
What are some of Robert Pollack's interests?
Robert Pollack has interest in Social Services, Aviation, Aviationbicycling, Environment, Science And Technology, Aviation Bicycling, Bicycling, Arts And Culture.
What skills is Robert Pollack known for?
Robert Pollack has skills like Marketing Strategy, Marketing, Product Marketing, Marketing Management, Brand Development, Strategy, Cross Functional Team Leadership, Market Research, Strategic Planning, Advertising, Team Leadership, Digital Marketing.
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1columbia.edu
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Robert Pollack
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