Robert Pratt Email & Phone Number

Connected IQ harness the power of Machine Learning (Computer Vision & Natural Language Processing) to deeply understand Connected TV videos and provide contextual targeting. We integrate seamlessly with your existing DSP buying, through Direct Deals. As Chief Data Officer I have built and led the team of machine learning engineers and data scientists to.

Cornwall, England, United Kingdom

Plymouth, United Kingdom

SBDS are the next generation DataTech services - empowering businesses to unlock the value of their marketing data assets. Leading a team of Data Scientists, ML Engineers, Analysts & Data Engineers to develop machine learning algorithms, data integrations, client insights on the full marketing stack from in-house data to DSPs, DMPs & CDPs. Working across.

Plymouth, United Kingdom

• iotec are a Demand Side Platform start-up, conducting Real Time Bidding for online advertising. Leading a team of Data Scientists & Engineers to develop machine learning algorithms, performance optimisation of.
• Working with the client service team to build a collaborative relationship between our teams and an iterative approach to advertising campaign insights. Reduced reworking of analytics by 80% to deliver more impactful.
• Machine Learning performance optimisation including an award winning campaign for IHG.
• Led a cross-department team managing operations of our largest ever campaign. A bespoke reporting system was created to provide daily updates. Cost per app install was improved 20x over the 6-week campaign through.
• Created an ETL process to send data to Metamarkets (analytics dashboard provider) in one week that allowed decommissioning of a system costing £100k’s per year in maintenance
• Using Elasticsearch delivered an optimised datastore that returned analysis over millions of ad auctions in realtime. Required experimental design to optimise AWS EC2 instances, cluster settings and query structure..

Harrow, United Kingdom

• Ipsos MORI are a Market Research company. Implemented a new data processing, analysis and automation framework. After training 25 staff and creating the automation platform, turned attention towards developing our Data.
• Data Science & Big Data strategic development. Forming and leading a cross company group.
• Data integration. E.g. Designing a system for combining passive measurement, survey research and other data to a single view of media consumption for a syndicated client; allowing for retrieval of results for.
• Working with internal clients on innovation and new technology. Coordinating tool evaluation, leading vendor discussions, creating requirements for software development teams.
• Initial Data Science consultancy for external clients.
• Presenting at conferences, all staff meetings and client learning days.

Warwick, Ealing & Central London

• Millward Brown are a Market Research subsidiary of Kantar, the information and consultancy division of FTSE 100 listed WPP. Progressed over 7 years to Data Processing Specialist. During this time, I worked in the 3.
• Setting up and systems for data capture. Retrieving, processing and combining data from different sources. Primarily advert pre-testing and brand tracking.
• Managing and quality control of offshore teams.
• Creating actionable data-based outputs that clients and researchers can use to make business decisions and recommendations. Created account level insight reports for a mobile telco’s B2B clients that allowed them to.

Sunningdale, Berkshire

• Eli Lilly are a global Pharmaceutical company listed in the Fortune 500. Working as part of the Computer-Aided Drug Design Group, evaluated and proposed new compounds for a variety of therapeutic platforms. The role.
• Identification & definition of problems. How to conduct sound scientific research. Development of problem-solving strategies
• Ability to communicate effectively with peers, support staff and senior management
• Data Analysis skills including the application of multivariate analysis, dimensionality reduction and clustering