Holly Tree Curations creates unique designs for application across different mediums from clothing, accessories, decor, and personal items with customization and personalization. Our items are tailored to various people and interests.

I provide consulting, branding, marketing, and design services remotely for ad agencies and design firms as well as small and medium size businesses.

Responsible for all aspects of the creation and execution of branding and marketing strategies that leverage clients’ unique strengths into integrated branded campaigns that increase client acquisition, loyalty, and retention.• Conduct competitive analysis of the market as well as thorough assessment of client’s goals and capabilities to identify optimal positioning.• Develop visual and messaging standards to ensure consistent communication across all content channels.• Oversee internal and client team execution of marketing initiatives, providing guidance on the continued elevation of the brand with each project. Trusted leader helping to drive company growth:• Introduced my branding methodology based on decades of experience.• Salvaged at-risk client relationships by looking for solutions to revitalize their brands.• Leading the effort to develop new digital strategies for the agency and our clients, leveraging SEO, social media advertising, and email campaigns.• Identify, source, and manage vendors.• Evolved our website development offering to allow us to provide more cost-effective custom website projects.• Provide creative direction and mentorship to production staff.

• Brought in to create consistent interim branded materials for Waste Management until their new brand was completed by Landor & Associates; preserving the account that was at risk due to the inconsistent quality of the existing materials.• Developed interim standards based on early previews of the new brand, setting the stage for a smooth evolution between the old and new brands.• Provided art direction overseeing all marketing materials, photography, display and signage.• Created all of the initial materials for their new medical waste division building on the interim brand.

• Executed on strategic direction provided by creative directors in advertising campaign development for various medical and pharmaceutical device companies.• Oversaw the production of marketing materials.• Developed print ads and product materials for doctors and medical providers.• Developed brand standards.• Helped to secure a $175,000 exclusive stock photography license agreement.• Developed concepts and art for client pitch materials.