Anna Glover Email & Phone Number

Cardiff, Wales, United Kingdom

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Holborn

Report directly to the Managing Partner and responsible for the Client Services team delivering TTL campaigns across agency key accounts, Arla Foods, Accolade Wines, AELTC and Lil-lets. Overall, projects include: strategy & planning, concept & comms development, brand experience, influencer strategy & social

Shoreditch

Joined the senior management team, to lead the delivery and implementation of integrated brand experience campaigns for our key clients, at Marketing Manager & Snr Brand Manager level. Reported directly to the Board of Directors. BRANDS:Corona- Lead agency in the delivery of Corona Sunsets TTL campaign, including identifying relevant talent and partners (Mixmag), to build credibility and amplify experiences, and management of programming across… Show more Joined the senior management team, to lead the delivery and implementation of integrated brand experience campaigns for our key clients, at Marketing Manager & Snr Brand Manager level. Reported directly to the Board of Directors. BRANDS:Corona- Lead agency in the delivery of Corona Sunsets TTL campaign, including identifying relevant talent and partners (Mixmag), to build credibility and amplify experiences, and management of programming across events- http://www.creativebrief.com/agency/work/20644/7392/corona-integrated-marketing-corona-sunset-campaign-by-bd-networkEJ Gallo - Supported a number of EJ Gallo brands, to help drive brand awareness, through brand experience campaigns, whilst connecting the path to purchase, to drive salesCampari- Led and won a pitch to be appointed the BTL agency for Aperol Spritz, managing the planning and implementation of a trial and awareness integrated brand experience campaign Heinz- Supported the launch of Heinz Mayo, to increase trial and awareness across the UKOverall, projects included: strategy & planning, concept & comms development, brand experience, talent & influencer programmes, digital and social, trade incentives Show less

Shepherds Bush

Joined RPM in 2011 as an Account Manager, promoted in 2013 to Senior Account Manager, and AD in 2014.Lead Diageo TTL campaigns (toolkits & activations) for both Global and WE markets, reported directly to the Business Director. Extensive experience of implementing global campaigns at a local level, working across a variety of markets including Mexico, Africa, GB, Spain & Germany. Clients at Brand Director, Snr Marketing Manager and Senior/ Brand Manager level.Overall… Show more Joined RPM in 2011 as an Account Manager, promoted in 2013 to Senior Account Manager, and AD in 2014.Lead Diageo TTL campaigns (toolkits & activations) for both Global and WE markets, reported directly to the Business Director. Extensive experience of implementing global campaigns at a local level, working across a variety of markets including Mexico, Africa, GB, Spain & Germany. Clients at Brand Director, Snr Marketing Manager and Senior/ Brand Manager level.Overall, projects included: strategy & planning, brand experience, innovation, OOH, product design, partnerships, digital and social, BTL toolkits, on-trade activations and trade incentive schemesBRANDSSmirnoff WE Brand Team- RPM lead agency for TTL campaign with brand experience at its heart, executed in Germany, and supported by media, PR, and social, to ensure pre & post amplification- Key campaigns Smirnoff Dancefest and Smirnoff House, including partnership with Mixmag and Live NationJ&B- Supported the strategic development of the brands positioning with clients at Senior Global Marketing Manager level- Concept development of NPD, including global launch with live activations, supported by OOH and BTL toolkit for implementation at scale, globally- Working with WE brand team to tailor global campaigns so they are locally relevantDiageo Primaries- Worked with the Global Marketing Manager on the strategic development of three primary whisky brands, including visits to local markets to understand consumer purchasing behaviour, to ensure successful launch of campaigns - Working with Mexico and Namibia to implement local campaigns in the on and off tradeBSkyB- Management of Sky’s partnership with AEG with brand experiences at The O2 arena, Sky Ride, mass participation cycling events across the UK. www.sky.com/rewards http://www.goskyride.com/ Show less

London, United Kingdom

Business Studies & Marketing, Marketing

2.1, Business Studies & Marketing