Caitlin Roberts Email & Phone Number

Madison, Wisconsin, United States

• Build, execute and refine social media strategy to maximize engagement & meet goals.• Help lead projects, communications and timelines to improve internal communication.• Boost company brand and recognition through PR efforts.• Design and drive strategic brand marketing through various mediums.• Manage and build relationships with external vendors and internal departments.

Madison, Wisconsin Area

• Maintain responsibilities held under Corporate Meeting and Event Coordinator role• Help plan and monitor department budget• Oversee company web presence, MidwesternBioAg.com and company Facebook page• Assist in planning and executing companywide marketing strategies and campaigns• Coordinate digital media developed in conjunction with the Marketing Director• Facilitate partner and vendor relationships• Establish and improve new marketing and promotional policies and procedures

Madison, Wisconsin Area

• Planned and executed company meetings and consumer events • Managed budgets for multiple complex, company-wide projects and initiatives• Utilized social media and Adobe Creative Suite to market and promote company events• Communicated with management to set best strategies, practices and tools for all events• Provided customer support and service to reach timely and effective solutions • Created tools and reports to measure lead follow up and successes from events• Increased lead follow-up rate from 14% to 41% from one trade show season to the next• Oversaw, maintained and trained users on customer relationship management system• Assisted with company website and marketing rebrand

Greater Milwaukee Area

• Hired, trained, supervised, and provided leadership opportunities for student employees• Prepared and tracked correspondence with a variety of stakeholders (students, families and staff)• Managed all social media accounts for the program • Assisted with program assessment, as well as implementation of services and programming• Maintained a database of student services provided, following SSS TRiO program guidelines• Facilitated the Student Advisory Committee and implemented committee recommended changes

Waukesha, Wisconsin

• Spoke at alumni events in front of large groups of people• Promoted the University at various functions• Originated an event to promote current students building professional connections with alumni

Waukesha, Wi

• Coordinated and facilitated events for over 700 students with 40 Orientation Mentors• Mentored a group of 20 student on college life and getting involved on campus• Lead and facilitated small group discussions• Presented academic related topics throughout the semester• Certified in Question, Persuade, Refer Suicide Prevention Training• Designed marketing and resource materials for the orientation program with a variety of stakeholders: mentors, first-year students, families and University staff.

Waukesha, Wi

Leaders Inspiring and Navigating Change (LINC) Student Coordinator • Created leadership initiatives and programs for the Carroll University student body • Developed a brand for LINC, as the newly developed campus leadership program • Chaired Carroll’s LeaderShape planning committee consisting of six members • Delegated tasks to members of the LINC committee based on the needs of leadership initiatives • Designed curriculum for various student leadership training workshops • Facilitated eight student leadership training workshops • Attended a seven-day LeaderShape retreat in Atlanta, Georgia • Instituted a five day leadership week open to all studentsSpring Fling Co-Coordinator • Planned and facilitated a day long large scale campus event, with over 300 participants • Initiated approximately eight contracts with vendors • Responsibly allocated a budget of $15,000 to the Spring Fling subcommittees • Managed five subcommittees: publicity, food, student organizations, bingo, and volunteers • Communicated roles and responsibilities to everyone involved: students, staff and outside vendorsAdditional Duties • Utilized social media to create awareness of upcoming events • Served on Late Night and Weekend Programming Committee • Acted as a liaison to three of six Greek Life Organizations on campus • Trained 20 website editors for various student organizations • Assisted in the creation of numerous marketing and publicity campaigns • Maintained a database of over 40 student organizations • Planned and executed Dance Marathon on campus as a part of a student organization

Spencer, Wi

• Planned and facilitated 30+ leadership workshops and State FFA Convention• Wrote quarterly newsletters and weekly blogs on FFA and state team news• Worked with 17,000 members to develop teamwork and leadership• Spoke at banquets and State Convention to an audience of over 3,000 people