Implementing a category management culture and transforming the hub into a data-driven one.Creating strategies for category expansion and effective in-store execution.Creating a channel strategy.

Transformed global category management strategies into local plans.Created local tools and workshops on: compelling category vision and channel selling stories. Inspired local picture of success and in-store excellence programs. Led training initiatives to increase category management capabilities.

Supported local teams in establishing category management structures, including recruitment and responsibility matrix. Led regional projects focused on enhancing category performance, such as go-to-market strategies, distribution drive programs, and category management projects.

Established the Business Development Department (4 direct reports: 2 category managers, a sales analyst and a forecaster).Led business growth initiatives such as go-to-market strategies for three categories and four markets, including the distribution model, 4P tactics, and a new sales force automation system.Managed category development initiatives, including category management strategy, range and promo tactics, in-store visibility, and revenue growth initiatives.

Led the category management team for modern trade and discounters (2 direct reports). Planned shopper strategy for soft drinks in both channels. Co-created joint business plans for top customers. Managed budgets for shopper research and negotiated contracts.

Led a category management team (1 direct report and 1 trainee).Developed a mass market efficiency growth program with the purpose of boosting distribution, visibility, and profitability. Successfully conducted category management processes with 13 customers.Co-created the channel strategy and category vision.Conducted consumer behaviour and CatMan fundamentals trainings for internal teams, customers, and students at the CEMS Skill Seminar and AIESEC Career Days.

Pioneered a suite of category management tools based on shopper knowledge.Created and implemented a category management strategy.Estimated all new launches potential. Co-created Tchibo's non-food category price positioning during the launch phase.

Participated in category management projects with top customers: Tesco, Real, Ahold, and BP. Co-created and supervised the implementation of channel standards, consisting of ideal assortment, merchandising, perfect in-store activations, and a monitoring system.

In charge of space management projects, planning, coordinating, and controlling the efficiency of promotional activities, conducting market analysis, controlling budgets, and developing POSMs.

Supported Product Manager in: launching new products, running promotional and advertising campaigns, consumer researches, budget control, and cooperating with POSMs producers