Bob Siegel Email & Phone Number

Atlanta, Georgia, United States

Atlanta Metropolitan Area

Strategy and business development advisor to Mobi and a consortium of Intelligent Transportation System providers.

Greater Atlanta Area

Innovation, strategy, and product development of connected technologies across the spectrum of Mobility and Internet of Things•Created the business model, strategy, and go to market plan for a connected/autonomous vehicle and smart city test and development center in Ottawa, Canada. •Researched and developed Vehicle to Infrastructure Trends for 2020-2025 for Chinese division of a global OEM. •Conducted research into culture, traffic rules, and current trends in intelligent traffic systems to develop the Intelligent Traffic Systems strategy for a leading Indian telecom and a major Middle Eastern Smart Campus. Identified solutions and providers of Intelligent Traffic Management systems suitable for the unique challenges of traffic management in India. •Designed a Traffic and Parking strategy for a major Pacific rim city’s resort area •Creator of ITOC, Intelligent Traffic Operations Center - winner of Accenture’s North America Industry X.O Ideation challenge and now an Accenture product.•Developed strategies and tech solutions to help a major airline manage cargo operations and a major railroad manage railcar location and maintenance •Assessed location services platform of a major telecom and guided overall platform strategy•Designed strategy for aligning telematics to blockchain for dealer floor planning and operational improvements. Led Design Thinking workshops to identify challenges and opportunities•Applied connected worker tech and processes to improve auto dealer repair processes•Delivered IoT based asset management proofs of concept for major chip manufacturer•Developed commercialization strategy for a Transparent AI as a Service for autonomous vehicle developers•Supported development and roll-out of Digital Access app and web tool for smart buildings•Led development of proposals to departments of transportation, city administrations, building management technology, logistics and shipping, AV drone urban transport.

Greater Atlanta Area

Helping clients bring the promise of the Internet of Things to reality through Strategy, Innovation, New Product Development, and Business Development •Advisor to start-up in Smart City traffic management systems (ITS)•Wrote the transportation section for Atlanta’s response to U.S. Department of Transportation's “Beyond Traffic: The Smart City Challenge”•Developed the IoT strategy and led the business development for a telecom software client•Conducted research and developed the Telehealth business plan for a client that develops operations support system software for small telecoms•Analyzed and wrote a study on Connected Traffic Signaling Systems for marketing research firm•Researched and wrote a series of white papers detailing how telecoms can deliver and monetize IoT

Greater Atlanta Area

I was a Senior Innovator on Verizon Telematics’ Advanced Strategy team where I seek future opportunities by looking out 6 months to 25 years. Telematics and the data telematics generates are at the core of the IoT (Internet of EveryThing). Telematics begins with the automobile, enabling drivers and passengers to enjoy safe and efficient transportation. I explore the future of connected and autonomous vehicles, their use and role in society, the data they generate, and how we humans will interact with the connected home, the connected workplace, social life, and the connected car; the Connected Lifestyle.•Won the sale of and led execution and launch for Verizon's Oregon Road Usage Charge program with forecast 5 year rev $60 - $100 million; Verizon Telematics first Data Analytics project•Developed strategies for VZT's data analytics business, VZT's role in the connected and autonomous vehicle, EV charging, Vehicle Miles Traveled, and Usage Based Insurance smart phone apps, aftermarket and OEM strategies, and communicating strategy internally •Conducted research, developed business and launch plans for online and retail sales and supported design of a fall detection wearable targeted to seniors •Speaker to the International Bridge, Tunnel and Turnpike Association, Mileage Based User Fee Alliance, EV Roadmap 8, Georgia General Assembly Joint Study Committee On Critical Transportation Infrastructure Funding, Verizon Telematics new hires (bi-weekly), Grand Opening of the Michigan State University's Mobility Transformation Center at the start of the Automated Vehicles Symposium, 2015•Part of the team that developed and supported RFP responses from 2 major vehicle OEMs, 2 government agencies•Created and developed new product ideas for traffic management, mobile health, smart phone extensions of virtual concierge services, and body area network, in vehicle functions•Patents pending on traffic scoring and Avatar Replay Based on Mobile Sensor Information

I led the Hands Free and Specialty Accessories category to revenue in excess of $225 million dollars• Launched shift of emphasis toward music accessories and app based accessories and away from the rapidly declining Bluetooth category.o Launched 10 new products worth $31 million including Jawbone UP fitness device, ear buds, speakers, keyboards, and Bluetooth headsets. o Created the strategy for a new focus on the billion dollar plus music category: Your mobile phone is your music device; Why keep your music anywhere else?• Slowed the overall category decline from 24.8% per year since 2010 to 16% for 2011.

I helped companies bring innovative thinking to new product development, idea creation, and social media.

•Managed strategic outsourcing relationships valued at $11 million total with several Internet access providers by leading contract negotiations, product development and launch.•Saved $4 million annually and improved the customer experience by identifying opportunity, establishing technical and financial viability, winning approval, and negotiating a strategic partnership for Usenet services.•Created a monthly training program to broaden the product team’s business knowledge and scope for idea generation.•Served as team member for negotiations and execution of $2 million contract to dismantle a strategic alliance to service Embarq DSL customers.•Conducted year-long sales channel trials to evaluate feasibility of expansion into untapped markets.

•Increased effectiveness of retention direct marketing 143% against high risk customers•Led direct marketing campaigns to identify and retain high-risk to cable/VoIP customers. •Generated $77 million incremental revenue year 1; $128 million year 2 by developing and launching three new products as Senior Product Manager on a $3.2 billion product line•Created, proposed, and launched a new strategic vision for Consumer business unit•Developed and implemented new product screening and development process to speed innovations to market•Developed Operations Support Systems to provide ordering, provisioning, and repair systems to wholesale customers•Won three awards for, product development, product management, and leadership

Trade Show exhibit manufacturer•Increased sales 40% by restructuring the strategic direction and developing and executing a new, fully integrated marketing program•Supervised staff of 19 including sales team and support staff

•Management consultant to world class organizations including NYNEX, US West, Pacific Bell•Drove changes saving NYTEL $21 million by defining marketing methods to reduce residential bad debt•Developed lectures and business cases for Product Management Training at NYNEX, US West, Pacific Bell.

Master Of Business Administration - Mba

Journalism, Public Relations, Marketing

In Progress - Certificate Of Professional Development, Executive Education - Certificate Of Professional Development

Strategic Alliances, Strategic Persuasion, Negotiations