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Computational modeling PhD with 15 years experience leading and conducting analytics projects across a wide range of industries and applications, from digital attribution and transactional analysis to process mining, marketing mix and brand equity analysis.Specialties: Data science and statistical modeling methods, agent-based systems, cognitive architectures, knowledge representation AI, Spark, Python, SAS, R, H2O, SQL/HQL, genetic algorithms, machine learning, network analysis, optimisation.
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Svp Data ScienceTransunion Dec 2021 - PresentChicago, Illinois, UsNeustar was acquired by TransUnion in December 2021 -
Svp Data ScienceNeustar, Inc. Jan 2021 - Dec 2021Reston, Virginia, Us -
Vp Data ScienceNeustar, Inc. Mar 2019 - Jan 2021Reston, Virginia, Us
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Sr Group Director, Analytical InsightsNeustar, Inc. Dec 2015 - Mar 2019Reston, Virginia, UsCompany was acquired by Neustar and I moved into identity solutions R&D, with ongoing involvement in Marketshare product R&D.-Led a team in designing and re-building Neustar's digital ID graph from first-principles. The graph includes innovative methods for identifying domestic IP traffic and IP rotation, clustering households and individuals, and connecting online clusters to offline information-Pioneered Neustar's approach to incorporating household level TV exposure in MTA-Developed Neustar's methodology for MTA in the CPG sector-Prototyped methods for detecting interconnections between IP users, and identifying malicious users on devices and IP addresses-Assisted in selling over 40 new accounts in the areas of Identity, MTA and MMM-Authored or co-authored 7 papers, published in industry journals
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Vp AnalyticsMarketshare Dec 2014 - Dec 2015San Francisco, California, UsLed an R&D team developing a series of solutions for Marketshare's MTA product:-a fully automated model selection process-a multistage attribution modelAssisted in selling and cross-selling to major accounts. Authored 3 papers on MTA methodology which were widely used in technical selling, and presented at 2 major conferences. -
Vp, Analytics EmeaMarketshare Nov 2012 - Dec 2015San Francisco, California, UsLeading the development of analytics and decision support solutions for clients using a variety of modelling methods and across a spectrum of industries.
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Managing PartnerWpp - Ohal Jul 2004 - Aug 2012London, London, GbLeading a range of projects across online services, finance, telecomms and FMCG in US, UK and Europe. Also responsible for ohal R&D program developing methods for discovering insights through the analysis of transactional data, social simulation, agent based modelling, social media semantics and automatic model/ strategy selection. -
AnalystPhd 2001 - 2004Bankside, London, GbSegmentation, data mining and times series projects across a range of clients. Biggest client was Department of Work and Pensions, using row level data to produce a dynamic segmentation, tracking and forecasting system to support a two year campaign targeting 18 million customers. -
Performance AnalystMatchlogic (Excite.Com) 2000 - 2001UsLog-level analysis of online campaigns across P&G brands and Excite's own site, using SAS, Unix and Oracle. -
Marketing AnalystAviva Plc Feb 1997 - Nov 2000London, GbCampaign optimisation using data mining methods on call, quote and policy transaction records, covered Norwich Union Direct Brands and Ford Insure. Coordinated data analysis and reporting harmonisation following merger with CGU.
Robert Stratton Skills
Robert Stratton Education Details
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King'S College LondonComputer Science -
University Of East AngliaDevelopment Economics
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Birkbeck, University Of LondonAdvanced Econometrics
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University Of East Anglia(Data Mining)
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University Of KentPhilosophy:
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Market Research SocietyMarket Research
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Cim | The Chartered Institute Of MarketingPostgrad Diploma
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International School Of South Africa
Frequently Asked Questions about Robert Stratton
What company does Robert Stratton work for?
Robert Stratton works for Transunion
What is Robert Stratton's role at the current company?
Robert Stratton's current role is SVP, Data Science at TransUnion.
What is Robert Stratton's email address?
Robert Stratton's email address is ro****@****tar.biz
What is Robert Stratton's direct phone number?
Robert Stratton's direct phone number is +131091*****
What schools did Robert Stratton attend?
Robert Stratton attended King's College London, University Of East Anglia, Birkbeck, University Of London, University Of East Anglia, University Of Kent, Market Research Society, Cim | The Chartered Institute Of Marketing, International School Of South Africa.
What skills is Robert Stratton known for?
Robert Stratton has skills like Analytics, Statistical Modeling, Data Mining, Data Analysis, Sas, Econometrics, Strategy, Marketing Strategy, Segmentation, Agent Based Modeling, Predictive Modeling, Time Series Analysis.
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