Robert Swift Email & Phone Number

Nottingham, United Kingdom

Abu Dhabi

Responsible for the mobile product portfolio:- $4bn revenue- 14-strong product team- Voice, Data, Devices, VAS, Roaming, MCommerce- Consumer and Business- Market leader

Abu Dhabi

Developed a new team responsible for Mobile Data services and the device portfolio. Focussed on driving value growth from smartphones, mobile broadband and tablets.- Drove a 50% yoy growth in Mobile Data revenues- Launched 'My Data Plan', an innovative Mobile Broadband package combining device and mobile data- Redesigned and relaunched consumer Blackberry packages- Achieved the highest Blackberry penetration of any global market (guest speaker at Blackberry World 2011)- Managed, motivated and developed a 6-strong product team

Abu Dhabi

- Initially responsible for Mobile Data products across the Etisalat Group.- For H2 2010 I was seconded to UAE Marketing at the request of the GCMO.- In this time I designed and launched the MyPlan and My BusinessPlan offers. These offers introduced handset subsidy to the UAE market. See http://www.etisalat.ae/ for details.

London

- Reporting to Base Management Director, Consumer Marketing- Responsible for delivery of all inbound/outbound campaigns & trials- Team of 24 Deployment and Trial Managers

- Responsible for Business Voice strategy and products across 9 markets - Worked closely with countries to agree and align local/global roadmaps- Cultivated 'best-practice' across country voice tariff / product portfolios- Co-ordinated country approaches to strategic market issues:Declining Voice ARPU, Regulation, substitution from Mobile VOIP- Pioneered Orange's work on Femtocells- Defined customer requirements and developed Converged PBX solutions- Reponsible for launch and in-life management of international products: International VPN, Unik for Business (UMA), Onsite Coverage (PicoCell)

- Responsible for £40m mobile data portfolio covering: Email, Messaging, Bearer Connectivity, Telemetry and Vertical Solutions - Led the team that successfully launched:Blackberry from Orange, OneBridge, 3G Mobile Office card- Supported Head of Solutions in driving acquisition of 60k data customers- Launched 3G to business, speaking at external events and showcases- Designed and delivered complex data offerings for major bids- Established accurate reporting and forecasting for Data revenues

- Responsible for product portfolio, including: National VPN, Roaming, Billing and Network Services - Delivered £130m Voice Revenue (2003) from Corporate segment- Worked with Head of Sales to exceed target of 90,000 gross adds- Introduced first ever Orange b2b Roaming tariff: 'Roaming Refresh'- Led 'Best Network for Business' programme of coverage enhancement

- Pricing strategy and controls across the group- Final sign-off for standard and bespoke pricing group-wide- Designed/implemented multi-country pricing models and controls- Managed pan-European bids, meeting customers as required- Advised on profitability issues, incl. network design, forecasts, routing

- Managed standard and bespoke pricing for all products, including:Voice, ISDN, Number Translation, IN, Leased Line, Internet and Reseller- Designed/implemented tariffs, with sales rules, training & billing controls- Re-modelled full cost of service- Discontinued loss-making revenue streams

- Pricing of Voice, Mobile, Calling Cards, Reseller, Number Translation- Completed full analysis of fixed network costs- Re-launched residential and business tariffs after change of management

- Segmentation and profiling of residential & business markets- Geo-demographic profiling, using Mosaic, Acorn, Prizm - Targeting direct marketing campaigns, and response analysis- CRM and data mining using multiple billing systems and databases- Modelling and predicting churn and bad debt- Sales force lead generation

Masters, Business Administration

President Of The Students' Union

Ba (Hons), Politics & Philosophy