Robert Van Rooijen Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Key responsibilities:• Looking after B2B and Channel requirements in a strongly B2C driven environment.• Supporting the product-life-cycle of new eCommerce tools (ie Product Advisor, Digital Products, Ratings & Reviews) form defining business rules and KPIs, to running a test pilot, reporting and maintaining ongoing A/B testing.• Creating the Value-Added Services roadmap with current tools, services, new D2C initiatives, opportunities, and optimization programs to drive additional revenue streams.• Guiding and work with the local stakeholders as consult to test, and implement/launch. Whilst building a framework to scale out fast to other countries.• Advocating and leading in share best practices and learnings between local stakeholders and international counterparts based on A/B testing and usage of the different tools by consumers.• Developing strong relationships with external strategic partners, IT, Legal, Global Procurement, Product, other Senior Stakeholders and local teams to drive projects effectively and in time.

Amsterdam

Non-profit initiative and platform connecting the mountain-bike (MTB) trail builders community and industry through the annual election and celebration of the MTB Trail Awards. Putting together:• Creative concept, platform and web content, event planning (A-Z), community management, sponsoring and partnerships.Key Achievements:• Raised awareness for the environment and volunteers that do the maintenance of official MTB trails.• Created 6 different awards for extraordinary efforts on maintenance, sustainability, accessibility, nature and environmental care.• Launching annual award show with the buy-in of stakeholders and leading associations (Natuurmonumenten, Staatsbosbeheer, NTFU, IMBA) within the cycling landscape.• Obtained 10.000+ votes for the annual election of best Dutch MTB trail.• Hosted and presented the annual MTB summit and award show 5 years in a row in collaboration with commercial sponsors (Specialized, Cube, Kaercher, Velosolutions).With in 2022 new episodes Trail TV! Stay tuned.

Hatch (Currently owned by PriceSpider) is a marketing technology company, leading the way in Where to Buy solutions and services. The platform connects brands with retailers, allowing consumers to purchase products wherever they are, from within whatever media they are engaging, and from whatever device or channel they are using. It strives for performance and quality, providing brands with high quality product, pricing and availability data – direct from source at the retailer.Reponsibilities:• Responsible for the roll-out of the Hatch Shoppable media proposition (EMEA)• Managing commercial platform connections and external partners (EMEA)• Client support on digital marketing and media planning (PPC, Display, Search, retargeting) and advice on media strategy, tracking (reach, audiences and sales conversions)• Project management for campaigns, agency relations and clientsKey achievements:• Supported the MT with the exit strategy and successful merger with PriceSpider (Jan 2022)• Centralized all affiliates and partner connections, set up data exchange and created monitoring dashboard for P&L (2M+ ARR) and monetization• Developed a completely new Hatch Shoppable proposition (outside development) with small project team/taskforce; from business case and wireframes to functional demo’s and MVP• Generated pipeline (10K+ MRR) by engaging with both external agency partners and internal CSM and AM teams and run the solution with companies such as Intel corporation, Universal Electronics and NVIDIA

Amsterdam Area, Netherlands

Responsibilities:• Global partnerships and strategic accounts (P&L forecast)• In charge of Hatch partner program and agency relations• Ad-hoc technical campaign management and tracking solutionsKey achievements:• Business partner for global A-brands such as Bose, Dorel, Fujitsu, Glendimplex, Grohe, GroupeSEB, Intel, JBL, Kaercher, Microsoft, Philips, Ricoh.• Led the rollout and implementation of e-commerce strategies for multinationals such as ABInBev, Bose, NVIDIA, Masterlock, PPG, Husqvarna.• Created custom ROI (Return on Investment) dashboards. QBR review decks and multi-year strategy presentations. On demand, created and provided deepdives such as detailed sell out reports and SKU/product monitoring dashboards.• Project lead for external platform connections and data integrations (Tableau, Google Doubleclick, Adobe Marketing Cloud and AWS Kinetic Firehose).• Set-up the Hatch reseller network by launching new proposition and training external consultancy and media agencies (WPP, Dentsu Aegis, Publicis etcetra)• Provided workshops on technical campaign management and tracking solutions for in and external stakeholders Previous role @ Hatch- Marketing Director

Amsterdam Area, Netherlands

Responsibilities:• Marketing roadmap (during rebranding)• Strategy, planning, execution and budget monitoring• Training and coaching marketing executive teamKey achievements:• Led and coordinated the rebranding project (from Iceleads to Hatch)• Managed internal and external agency relations while maintaining business objectives and delivery on marketing assets and timelines• First line PR contact for sponsored content and publications• Post-launch marketing strategy and planning (whitepapers, events, awards)• Created and curated all company collateral, featured business cases and contentPrevious role @ HatchBusiness Development Manager

Amsterdam Area, Netherlands

Responsibilities:• Commercial growth• Account management and acquisition• Enhancing business insights Key achievements:• Raised $3,5m growth capital together with CEO and Deloitte• Created 2 new go to market value propositions (campaign tracking and ROI reports)• Set-up Hatch reporting department for client reporting and business insights• Constructed and managed company analytics team (3 FTE)• Key contact and business partner for top clients (e.g. Bose, Intel, Harman, NVIDIA) • 200% CMRR company result with existing resources

Amsterdam Area, Netherlands

OrangeValley is business partner in digital transformations that empowers global brands through delivering the right tooling and certified consultants on demand. Responsibilities:• Account and project management for corporate accounts.• Strategic consulting with all trade marketing / channel management related matters.• Liaison between specialist teams (Web analytics, SEO, SEA, CRO).• Quality assurance on reports and projects towards client.Key achievements:• Based on previous experience in working with global A brands was assigned to manage the >2 mln worth portfolio of corporate accounts (e.g. Dorel Juvenile, PPG, Philips, PPDS, GSK) and became owner of stakeholder relations, account retention and growth.• Won 2 major international tenders (>500K contract value) by guiding a team of specialists and consultants from RFI to RFP and successfully onboarded the client.• Created and implemented a new model for plotting market potential of different countries as part of the client media strategy.

Amsterdam Area, Netherlands

Responsibilities:• Consulting clients with digital marketing and media planning (PPC, Display, Search, retargeting).• Advice on media strategy, tracking (reach, audiences and sales conversions)• Reporting and analysis for campaign optimization.Key achievements:• Project and campaign management for A-Brands such as HP, L'Oreal, Louwman & Parqui, Microsoft.• Project management for agencies and publishers such as Accenture, Storm Digital, Starcom, iProspect, Mediacom.• Supported external sales agents and consultants.• Developed new propositions such as DMA Quickscan.• Created business cases and sales new collateral.• Continuously generated new business.Previous role @ DMABusiness Developer

Amsterdam Area, Netherlands

Responsibilities:• New business and acquisition.• Consulting clients with digital strategy (PPC, Search, Display, retargeting, marketplaces) and campaign tracking.Key achievements:• Succeeded as the only dedicated sales in NL (with the support of the Ops team)• Project and campaign management for A-Brands such as HP, L'Oreal, Louwman & Parqui, Microsoft.• Project management for agencies and publishers such as Accenture, Storm Digital, Starcom, iProspect, Mediacom.• Actively supported marketing in content creation and business cases through the rebranding of DMA.• Attended industry events and represented the company.

Groningen, Netherlands

Belcompany provided phone hardware and contracts for all available manufacturers (Samsung, Sony Erricsson, Nokia, LG, HTC, Apple) and network operators (Vodafone, KPN, Tele2, Hi, Telfort, Orange). With over 200 stores across the Benelux Belcompany was market leader during that period of time, until it was bought by Vodafone in 2011.As a sales representative it was an exceptional experience to be part of the telecom boom. From the introduction of the first camera phone until the release of more advanced data plans and smart phones. My natural desire for new technology and hunger for innovation allowed me to be always on top when it came to internal knowledge sharing.Responsibilities:• In-store sales representative.• Meeting targets with the team.• Customer care and after sales.Responsibilities:• Supported several sales teams across the country, in different stores.• Provided sales and customer support for mobile phones, contracts, mobile data, tablets.• Supported with the opening and renewal of stores in Groningen, Heerenveen, Harlingen, Meppel, Steenwijk, Hoorn.• Enrolled and won several incentives.

World Fashion Centre, Amsterdam

Editor for RELOAD Magazine. Boardsports, lifestyle and more. Editor/writer of articles for both the magazine and website. Items include: events, shows, interviews and 'news worthy items' as well as launching promotions and partner-incentives.Additionally, I've been the speaker and host of several action sports events. - Opening Freeride Bikepark (2007)- Sticked Kitesurf Season Kickoff (2007)- Kona MTB Freeride Demo (2008)- Front Event (2006/2007/2008/2009)

Bachelor Of Applied Science (Basc), Marketing And Communication

Activities and Societies: Minor International Communication, comissie-voorzitter KIC Student organisation

Minor, International Communication

Activities and Societies: Half-year-during program involving a international research-project in assignment of the EU. (Grade 9.0).