Silvia Richichi Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, North Holland, Netherlands

Rotterdam, South Holland, Netherlands

London, United Kingdom

Responsible for planning and coordinating the execution of the marketing and content calendar for glassesdirect.co.uk (website, email, print), developing promotional plans, as well as planning email communications and product launches. In charge of establishing messaging, campaign objectives and concepts as well as overseeing execution, ensuring that visuals and messages aligned with brand identity and followed the brief. Managed two direct reports (CRM executives).Key focuses• Managed two direct reports• Managed the marketing calendar for Glasses Direct• Planned promotional, brand campaigns and go-to-market plans for new product launches• Developed the email communication and content strategy for the Glasses Direct brand• Defined the content and messaging for multiple campaigns including emails, landing pages, content pages and inserts• Project managed marketing initiatives from creation through to implementation• Collaborated with key stakeholders and departments within the business for campaign alignment• Signed off visuals, messages and layouts for emails, digital content and printed materials• Oversaw the development and optimisation of website content following SEO best practices• Planned and delegated A/B tests to improve email KPIs and offers performance• Created analytical reports, measured content and campaign performance and presented results to the wider team• Utilised continuous analysis of data and customer insights, as well as A/B testing, to inform marketing plans and communication strategies

London, United Kingdom

• Managed one direct report• Planned the marketing calendar for Glasses Direct, spanning multiple channels• Planned and deployed targeted and personalised campaigns based on previous purchase• Developed and optimised automated email programmes• Planned and delegated A/B tests to improve email KPIs• Created and implemented content strategies on website, emails and printed materials• Performed data analysis and campaign performance measurement, reporting KPIs• Provided feedback on marketing material. Proofed and signed off campaigns• Implemented targeted offers and refined discounting strategy• Collaborated with engineers and external agencies to implement website changes – enhancing UX• Scoped and developed requirements for new CMS site components• Led the strategy for cross-sell activities with sister brand• Managed the content and communication for charity activities

London, United Kingdom

• Planned and deployed promotional and email campaigns for Glasses Direct• Briefed and consulted different stakeholders to ensure all campaign visuals and copies adhered strictly to the brief and were delivered on time• Weekly and monthly campaign reporting• Redacted copy for promotional material• Liaised with external agencies to coordinate website A/B testing• Produced triggered campaigns based on browsing behaviour• Deployed automated email programmes• Implemented targeted campaigns for segmented groups of customers• Deployed A/B tests to improve email KPIs• Executed customer surveys to analyse purchase and abandonment drivers• Implemented new processes to optimise workflows between teams

London, United Kingdom

• Oversaw the planning of monthly marketing campaigns across multiple eyewear brands• Briefed and executed email, website and print campaigns aligned with strategy and company goals• Created and edited copies for marketing emails, website content/ blog and banners• Worked with HTML to create emails and content pages• Generated and published content on the website and across other channels (social media, blog)• Produced performance reports on a weekly basis• Analysed data to identify gaps and areas of strength

London, United Kingdom

At Web Reservations International (WRI) I worked on two brands, HostelBookers and Hostelworld.Key focusesContent - SEO/PPC• Produced and published content using CMS (WordPress, Drupal) and worked with HTML• Developed new relationships with bloggers• Managed and organised content from external contributors and guest writers• Initiated content strategies• Optimised and localised content for Apps on iOS and Android devices• Translated and localised content from English to Italian• Managed and produced Italian on-site content in support of SEO campaigns• Created copy for PPC ads, taking into account character limit and using targeted keywordsPR• Increased brand awareness with creation of press releases• Assisted in distributing press releases• Supported campaigns and competitions with PR activities• Monitored PR campaigns and reported on placementsSocial Media / Campaigns• Developed marketing and social media campaigns across multiple channels• Increased engagement and audience on a multitude of social media platforms and blogs• Managed budgets and invoices for marketing activities• Created assets for Facebook using editing software• Promoted Facebook posts with budget to grow audience reach• Monitored messages and comments on Facebook and assisted with customer queriesEmail Marketing• Drove brand and campaign awareness through the creation of newsletters• Produced content for newsletters • Run A/B tests to improve campaign performance• Quality assurance of content, functionality and links• Influenced strategic decisions for email campaigns • Liaised with designers for assets creationAnalytical / Reporting• Used analytic tools and trends to evaluate and critique data (Google Analytics, Omniture)• Produced reports on blogs, ongoing campaigns and social media performance

• Face-to-face, email or phone interviews with musicians• Kept communications with record labels and artists' management• Varied research into musical history of bands• Reviewed the latest released albums and live performances• Creation of articles, interviews and reviews for online publication

London, United Kingdom

• Development of targeted, innovative, accurate and informative online content, press releases and email communication for accommodation websites HostelBookers• Exercised SEO best practice to drive significant growth in website and blog traffic • Encouraged a culture of collaboration in leading the planning and execution of cross-channel marketing campaigns; liaising with the design team and external agencies to create assets • Built and maintained partnerships with contributors and bloggers • Owned the social media presence across multiple accounts to promote engagement and client acquisition/retention• Provision of customer service to a diverse clientele; skilled at understanding the needs of the individual and tailoring solutions accordingly • Leveraged analytical tools to evaluate data and trend behaviours, in order to optimise campaign performance

Toronto, Canada Area

• Produced ad copy for radio advertisements• Developed and recorded radio adverts for products, artists and events• Coordinated and assisted studio recordings• Kept communications with clients and sales managers• Maintained databases of contracts and advertisements• Worked to deadlines in a pressured, time conscious environment• Worked to clients’ requirements to create tailored commercials• Translated scripts (English-Italian, Italian-English) and coordinated external translations for other languages

Milan Area, Italy

• Produced reviews of live performances and albums• Conducted a multitude of face-to-face, phone and email interviews with recording artists• Built and maintained relationships with band managers, record labels & booking agents

Master'S Degree, Journalism (Print/Online)

Short Course, Major Event Management

Bachelor'S Degree, Humanities/Humanistic Studies