Rj Williams Email & Phone Number

Los Gatos, California, Us

• Developed TAM/SAM/SOM models for the EMEA market, enabling sales leadership to better target opportunities and prioritize initiatives.• Sized the SMB e-commerce market using TAM/SAM/SOM models, guiding the company’s strategic approach to this segment.• In Q2 2024, created nine detailed revenue projection models in Excel, contributing to the approval of the team’s recommendations by the board and shaping the company’s 3.0 strategy.• Developed a detailed cost model for the InsightHub product, enabling better forecasting and strategic planning for it's integration strategy.• Guided Research and Design team members in leveraging financial models to strengthen business cases for new product ideas.• Analyzed screener question pass rates using AI tools and correlated the findings with team research to provide strategic recommendations to the C-suite.• Created account-level reports to support Cohort strategy migration sales plays, improving sales team effectiveness in targeting and engagement.

San Mateo, California, Us

• Spearheaded the development of the company's inaugural ESG program, acting as the project lead and collaborating across multiple departments.• Developed a comprehensive pricing and opportunity matrix in Microsoft Excel to assist the sales team in formulating competitive and profitable deals.• Delivered ongoing sales and marketing reports to the CEO and Chief of Staff, supporting key presentations to the company's board of directors.

San Mateo, California, Us

• Boosted Q2 2022 private training form completions by 25.46% through targeted course page copy adjustments.• Conducted a successful A/B copy test, leading to a 21% uptick in course page brochure downloads.• Overhauled a Salesforce process which improved cross-selling metrics and financial reporting.• Mobilized a multidisciplinary tiger team for the strategic relaunch of DevOps Services.• Spearheaded the comprehensive redesign of the company's product portfolio.

San Mateo, California, Us

• Boosted monthly course page order revenue by 19.1% within the initial four months of overseeing eCommerce product management• Spearheaded and managed the deployment of Enhanced Ecommerce features• Introduced heat mapping and session recording on the Cprime website, uncovering critical UX inefficiencies in vital site sections• Optimized the checkout process in July 2021, culminating in the year's top revenue month• Played a key role in driving the company-wide implementation of Microsoft Power BI for advanced data insights and visualizations• Developed and delivered an eLearning module on Data Visualization, encompassing content creation, scripting, and recording• Lead the development and first delivery of the following courses: Using Monday.com for Project Management, Mastering DAX for Microsoft Power BI, and Enterprise UX/UI Design

San Mateo, California, Us

• Championed the use of Power BI in my business unit, crafting executive dashboards that became instrumental in guiding strategic decision making• Exceeded new product revenue goals by over 127% using effective GTM strategies• Provided critical channel sales support and product development, leading to the successful closure of multi-million training deal• Developed and delivered an eLearning module on Data Literacy for business professionals, encompassing content creation, scripting, and recording• Facilitated the expansion of Cprime's GitLab partnership by recruiting and onboarding DevOps subject matter experts• Lead the development and first delivery of the following courses: Advanced Kubernetes Boot Camp, Agile Data Science Boot Camp, Managing Azure Infrastructure with Terraform, Alteryx Boot Camp, and Cloud Strategy Boot Camp

• Surpassed sales qualified lead goal by 63% by optimizing Google ads campaigns• Exceeded new product revenue goals by over 108% using effective GTM strategies• Ran several lead generation campaigns that acquired over 3,000 new marketing qualified leads• Lead the development and first time deliveries three courses related to DevSecOps, SRE, and GitHub

• Acquired five high-value accounts through search engine marketing (Google Ads and SEO)• Increased organic search traffic by 28.25% in the course of a 6 month SEO campaign• Increased company blog visits by 348.9% in CY18 • Implemented advanced conversion tracking using Google Tag Manager, Marketo, and Salesforce

• Managed the company's web seminar schedule and LinkedIn page.• Developed and launched the company's first Linked Ads campaign• Assisted in email marketing strategy, design, production, distribution, and measurement• Produce various forms of marketing content via copywriting, editing, and blogging • Performed regular website maintenance, updates, and edits• Supported SEO and AdWords maintenance and production

Bachelor Of Science - Bs, Business Administration

Associate In Arts, Business Administration, Accounting, Economics, Finance, Marketing