Bootstrapped a creative digital agency 12 time zones from home, building a team of talented professionals serving clients across Southeast Asia.Called one of Asia-Pacific’s “new PR consultancies of the year 2019” by The Holmes Report and featured on the home page of SWI swissinfo.ch, online platform for Switzerland’s national broadcaster.Supported the regional branding efforts of U.S. Pulses, boosting engagement of a social media campaign by 75.1% and impressions by 359%, hosting an event alongside the Embassy of the United States in Bangkok featuring influencers from Indonesia, the Philippines, and Thailand, and reaching millions with messages about American agricultural products.In partnership with Germany’s largest communication agency, earned coverage for Deutscher Fußball Botschafter (“German Football Ambassador”), the Embassy of Germany in Bangkok, and True Bangkok United F.C. in Thailand’s top-tier media, including Channel 7, Kom Chad Luek, Matichon, Sanook Sport, and Thai Rath.Current and recent clients include:AgriSource (Alaska Seafood Marketing Institute, American Pulse Association, US Dry Bean Council, and USA Dry Pea & Lentil Council), Child’s Dream Foundation, Chulalongkorn University (School of Integrated Innovation), Deutscher Fußball Botschafter, DoubleTree by Hilton, ECPAT International, Haier, Hilton Hotels & Resorts, KLab, KT Corporation (formerly Korea Telecom), Pasona, Siam Winery (Moose Cider), and Westin Hotels & Resorts

Co-taught “SE 442 Corporate Social Business Responsibilities and Marketing in Southeast Asia” at the Faculty of Journalism and Communication, Thammasat University.

Co-taught “CR 744 English for Public Relations” at Language Institute, Thammasat University.Course objectives comprised training and extensive practice in developing the communication and protocol skills required to be effective public relations practitioners; focus on how to present information to publics by PR writing and handle potential crisis situations tactfully and in a professional manner; and practice in proper etiquette in a variety of business contexts.Subject matter integrated “News Writing”, “Preparing Press Kits”, “PR in Action”, and “Holding Statement & Crisis Communication”.

My role included meticulously drafting marketing collateral, press releases, speeches, reports, media invitations, positioning documents, fact sheets, and Q&As to make sure each item utilised the appropriate register, style, and tone. I authored and edited content appearing in top-tier media across Thailand such as the Bangkok Post, The Nation, and Thai Rath.Furthermore, I thoroughly examined and properly edited a vast range of PR materials for multiple agency clients, ensuring English-language content was of exceptionally high standard and delivered within reasonable timeframes, and coordinated the delivery of media training services to high-level executives. During my time in this position, I edited PR strategies for Canon and Heineken, press releases for Bosch and Thailand’s Got Talent, and press kits for AIA and IKEA. I became the Managing Editor for Nestlé Life newsletter, represented the agency in client meetings to discuss developments and outstanding issues, developed media training briefs, and coordinated a media training session for the Chairwoman and CEO of Nestlé Indochina. Professional relationships flourished with other companies as well and I assumed additional responsibilities such as drafting and editing speeches for CEOs of multiple companies including Canon Thailand, Honda Automobile (Thailand), and NHN Thailand (Comico).I also examined and evaluated current workload to properly delegate tasks to editorial team members according to skill set, guaranteeing optimum efficiency and delivery of exemplary results at all times. I regularly managed and oversaw various projects including working with dozens of contributors from mainland Southeast Asia to ensure all objectives were accomplished on time.

I prepared and delivered comprehensive lesson plans for undergraduate students of the School of Journalism and Communication to ensure proper understanding of key concepts and ideas such as defining the term persuasion; some important ethical and practical implications of persuasion; the relationship between persuasion and propaganda, politics, and media; how persuasion is practiced in the age of big data and alternative media; and defining public opinion and how it can be determined. I also marked different kinds of assignments related to elections as well as corporate and advocate press releases and provided detailed, constructive feedback.

I was actively involved with the Ministry of Natural Resources and Forestry’s fire strategy review core team with responsibility for developing and revising the 10-year strategic plan for the “Wildland Fire Management Strategy” for implementation between 2015 and 2025. As a Fire Information Officer with the British Columbia government during record-setting fire seasons, I assisted in handling the situation and utilised my communication skills to properly relay important information to the public by creating and disseminating press releases, social media content, and photographs.Furthermore, I developed and implemented the first social media marketing strategy to utilise platforms including Facebook and Twitter, integrating and implementing a range of content. I produced, edited, and proofread web pages for the Ministry, ensuring compliance with all relevant governmental policies and regulations.I also produced and completed briefings for the Ministry Emergency Operations Centre on all daily press coverage, completing research and producing comprehensive notes for the Director for use during a range of speeches, and acted as Ministry spokesperson, providing updates regarding a range of subject matter, gaining coverage on the Canadian Broadcasting Corporation (CBC), CTV, and others.

I was based in a multicultural, multilingual office environment (Thai and English), where I had responsibility for editing and proofreading copy prior to publication, including the UN document “Balancing the Pillars of Sustainable Development in Asia and the Pacific”, as well as the Economic and Social Commission for Asia and the Pacific (ESCAP) communications guidelines. I produced social media plans and a range of social media posts on behalf of ESCAP, drafting tweets to deliver a 58% increase in followers. Additionally, I acted as a photographer and covered social media for events, including the 2nd Asia-Pacific Water Summit and ESCAP 69th Commission Session. Furthermore, I produced a detailed brief on the UN systems and work specific to ESCAP, presenting it to the UN representatives of African NGOs.

I conducted news and social media research, wrote reports, edited copy, and proofread materials, including a book chapter for Professor Dr. Abby Goodrum. I built effective relationships with researchers and networked during academic conferences throughout Canada and Europe. I ensured that all deadlines were met, particularly for materials required for conferences including Congress 2012 and GRAND 2012.

I taught undergraduate classes in Communication Studies, engaging with students to ensure they were motivated and enthusiastic about learning. I was responsible for developing comprehensive lesson plans in conjunction with colleagues, as well as marking, editing, and proofreading vast numbers of student essays. I gained excellent results during anonymous teaching evaluations conducted each semester.

I was responsible for developing a strategy and implementing the web communications plan, contributing to the development of a new website and popular content for inclusion through Google Analytics, integrating Twitter and YouTube accounts. I also edited and proofread content prior to publication online, utilising a content management system.

I was elected twice with responsibility for developing a social media strategy to target 88,000 potential voters. I conducted comprehensive research detailing how the association could more efficiently target voters, successfully creating and managing a Facebook Page. I was successful in increasing the engagement and effectiveness of content within the website, including information about the candidate for the Canadian federal legislature. This involved creating direct mail campaigns, marketing collateral for distribution to target groups, and assisting with fundraising activities.

I acted as spokesperson for the organisation, appearing on radio, TV, and publications, building relationships with a range of stakeholders and policymakers, as well as the Ontario government during pre-budget consultations. I was also responsible for managing a range of projects to redevelop the organisation’s website to meet with requirements and deadlines, as well as producing budgets, presentations, and reports to detail policy information in accordance with organisational requirements.