Robert Murray Email & Phone Number

Glasgow, Scotland, United Kingdom

The Director of Brand, Audience and Digital is a key role within Scottish Ballet with a strong internal and external focus. Sitting within the Senior Leadership Group, the Director of BAD works with the Executive Director and other Senior Leaders to position Scottish Ballet’s brand and promote its output (stage, screen and digital content) on a national and international ‘stage’. Through adroit communication skills and with an eye on our core values, I lead a talented, motivated team to… Show more The Director of Brand, Audience and Digital is a key role within Scottish Ballet with a strong internal and external focus. Sitting within the Senior Leadership Group, the Director of BAD works with the Executive Director and other Senior Leaders to position Scottish Ballet’s brand and promote its output (stage, screen and digital content) on a national and international ‘stage’. Through adroit communication skills and with an eye on our core values, I lead a talented, motivated team to deliver on the company’s strategic goals for box office revenue, audience engagement and retention – presenting the company’s work to best advantage within our local communities and emerging global market. Show less

Australia

Strategic planning, evaluation, management, marketing, and brand projects with leading Australian cultural organisations.

Melbourne, Victoria, Australia

Develop and deliver strategic programs and initiatives for all marketing, promotion, communications, public relations and branding to support the Centre’s vision, mission and strategic objectives. Manage revenue and returns for the Centre through setting customer target and delivery against commercial revenue targets. Over my tenure:• Grew Melbourne Recital Centre Presents Box Office revenue by 77% from $1.9million to $3.5million• Grew attendance 63% from 133,000 to 218,000•… Show more Develop and deliver strategic programs and initiatives for all marketing, promotion, communications, public relations and branding to support the Centre’s vision, mission and strategic objectives. Manage revenue and returns for the Centre through setting customer target and delivery against commercial revenue targets. Over my tenure:• Grew Melbourne Recital Centre Presents Box Office revenue by 77% from $1.9million to $3.5million• Grew attendance 63% from 133,000 to 218,000• Increase in percentage of audiences new to the Centre from 40% to 60% per annum• Increased proportion of online sales from 50% to 80%• Grew online visitation by over 200% from 394k to 828k• Customer satisfaction of 97% each year• Implementation of multi-year content strategy and digital broadcast program. Show less

Sydney, New South Wales, Australia

• Ownership of onsite conversion, CRM and digital engagement strategies, growing database by 30% in 18 months• Launched Sydney Opera House’s first membership program, Insiders, acquiring 1400 members in the first quarter of operation, with dues of over $200,000• Generated over $2 million in ticket sales through Direct Marketing activities per annum, an increase of approximately 30%

Sydney, New South Wales, Australia

• Developed and implemented ACO’s digital strategy, including social media and website, growing online ticket sales by 40%• Pluralisation of content touchpoints for consumers to extend reach and consumer engagement through ACO Blog, podcasts, video content and other digital media• Copywriting and production of annual subscription brochure and concert programs

Sydney, New South Wales, Australia

• Project-managed the development of e-commerce functionality and Tessitura implementation• Copywriting: season brochures, direct marketing

Sydney, New South Wales, Australia

• Managed Australian Youth Orchestra website• Writing and production annual AYO brochure and quarterly newsletter

Master Of Evaluation, Evaluation/Applied Social Science Research

B.Mus, Music

Bachelor of Music, Performance (B.Mus)