Rob Farrell
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Rob Farrell Email & Phone Number

Senior Director, Registration at Informa Markets
Location: Cincinnati Metropolitan Area, United States 7 work roles 1 school
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Current company
Role
Senior Director, Registration
Location
Cincinnati Metropolitan Area, United States
Company size

Who is Rob Farrell? Overview

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Rob Farrell is listed as Senior Director, Registration at Informa Markets, a with 3115 employees, based in Cincinnati Metropolitan Area, United States. AeroLeads shows a matched LinkedIn profile for Rob Farrell.

Rob Farrell previously worked as Director, Registration at Informa Markets and Registration Manager at Informa Markets. Rob Farrell holds Bs, Marketing from Wright State University.

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Email format at Informa Markets

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Informa Markets

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Profile bio

About Rob Farrell

Event industry veteran and current registration portfolio director with 15+ years of experience in tradeshow management, product management and product development.Key Achievements:• Spearheaded a pre-show and onsite health check for Natural Products Expo West 2022 with internal stakeholders and a 3rd party partner resulting in the safe execution of the 60,000 person event• Directed the development and implementation of a third party data integration with a primary vendor that resulted in a reduction of manual work across three departments while advancing usability for end user exhibitors• Advised the creation of new standardized registration requirements documentation for use across all events within a trade show company• Developed and improved the existing qualification process for Health & Nutrition events with a new registration vendor by streamlining processes and standardizing data• Led the development and implementation of virtual product registration during the COVID-19 pandemic along with hybrid event registration once live events returned• Increased revenue for a prominent niche industry conference by an average of 12% over a five year period• Supervised the initial concept, development and ongoing improvement of a self-service ad purchase portal for a forum site that resulted in 19% average revenue growth over a 5 year period• Specified the initial requirements and supervised the on-going improvements for a custom event management platform to handle attendee registration, exhibitor management, speaker management and content handling for conference/trade shows• Increased paid membership revenue on a forum site by more than 900% through the implementation of relevant member benefits and targeted marketing

Current workplace

Rob Farrell's current company

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Informa Markets
Informa Markets
Senior Director, Registration
Cincinnati, OH, US
Employees
3115
AeroLeads page
7 roles

Rob Farrell work experience

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Director, Registration

Current

Cincinnati Metropolitan Area

Lead registration operations for events in the Health & Nutrition, Fashion, and Aesthetics portfolios, including the Natural Products Expo, SupplySide, MAGIC, and COTERIE event brands.- Managed the day-to-day activities and professional development of 3 Registration Managers- Owned the registration budgeting process for all events in the portfolio- Collaborated with central service partners in operations, customer service, and digital operations to ensure holistic registration execution across events- Developed registration department standards across all North American events in collaboration with other members of department leadership- Nurtured relationships with market teams by standardizing communication channels- Fostered vendor relationships at the planning and execution levels to establish consistent registration operations across portfolio events

May 2022 - Present

Registration Manager

Cincinnati Metropolitan Area

Managed the registration life cycle for events in the Health & Nutrition portfolio, including Natural Products Expo West, Natural Products Expo East, SupplySide West, SupplySide East, Nutrition Business Journal Summit, Nutrition Capital Network Events and CPhI North America.- Led the development and execution of registration through requirements gathering, timeline management, change management, onsite implementation and post-event close- Collaborated with market teams on the requirements for both pre-event registration and onsite registration while ensuring implementation of best practices- Built and supervised builds for registration websites using multiple registration vendors ranging from 500 to 60,000 attendees- Developed internal documentation to standardize registration requirements and implementations across multiple sets of events- Advised on best data practices for virtual/hybrid event API integrations with 3rd party providers such as SwapCard and ExpoPlatform- Managed the P&L for each event for all registration related costs, including temporary staffing agencies and registration vendors- Worked closely with central service partners in event operations and customer service to ensure a seamless event registration experience- Formed proactive relationships with market teams to create a collaborative and supportive partnership

Nov 2016 - May 2022

Technology Manager

Cincinnati Metropolitan Area

Oct 2015 - Nov 2016

Product Manager

Cincinnati Metropolitan Area

Jan 2015 - Oct 2015

Product Manager

Cincinnati Metropolitan Area

Managed the development and execution of the strategic plan for a portfolio of web hosting brands and properties, including WebHostingTalk.com, HostingCon and Web Host Industry Review (WHIR)- Led a cross-functional team to identify, develop, launch and maintain products through various parts of the product lifecycle- Curated innovation pipeline by gathering ideas and feedback from internal stakeholders and external customers to build business cases- Planned and managed incremental innovation of new and existing projects through the stage-gate methodology- Worked closely with the development team to plan, build and implement a range of products to increase revenue and engagement using agile development methodology (SCRUM)- Developed and monitored KPIs and other goal metrics by working with internal stakeholders (marketing, sales, development, community leaders) to meet and exceed goals- Directed or assisted with the onsite delivery of all trade show and event products in the company

Jun 2007 - Jan 2015

Market Research Intern

Dayton Metropolitan Area

Gathered and developed information to assist the company in identifying acquisition targets across a multitude of Internet based industries

Nov 2006 - Jun 2007
Team & coworkers

Colleagues at Informa Markets

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1 education record

Rob Farrell education

FAQ

Frequently asked questions about Rob Farrell

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What company does Rob Farrell work for?

Rob Farrell works for Informa Markets.

What is Rob Farrell's role at Informa Markets?

Rob Farrell is listed as Senior Director, Registration at Informa Markets.

Where is Rob Farrell based?

Rob Farrell is based in Cincinnati Metropolitan Area, United States while working with Informa Markets.

What companies has Rob Farrell worked for?

Rob Farrell has worked for Informa Markets, Penton, Inet Interactive (Acquired By Penton), and Inet Interactive.

Who are Rob Farrell's colleagues at Informa Markets?

Rob Farrell's colleagues at Informa Markets include Centracucisofa Bogor, Kai Lee, Gessica Morais, John Thornton, Asa, and Regina Bayonne.

How can I contact Rob Farrell?

You can use AeroLeads to view verified contact signals for Rob Farrell at Informa Markets, including work email, phone, and LinkedIn data when available.

What schools did Rob Farrell attend?

Rob Farrell holds Bs, Marketing from Wright State University.

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