Rob Farrell Email & Phone Number

Event industry veteran and current registration portfolio director with 15+ years of experience in tradeshow management, product management and product development.Key Achievements:• Spearheaded a pre-show and onsite health check for Natural Products Expo West 2022 with internal stakeholders and a 3rd party partner resulting in the safe execution of the 60,000 person event• Directed the development and implementation of a third party data integration with a primary vendor that resulted in a reduction of manual work across three departments while advancing usability for end user exhibitors• Advised the creation of new standardized registration requirements documentation for use across all events within a trade show company• Developed and improved the existing qualification process for Health & Nutrition events with a new registration vendor by streamlining processes and standardizing data• Led the development and implementation of virtual product registration during the COVID-19 pandemic along with hybrid event registration once live events returned• Increased revenue for a prominent niche industry conference by an average of 12% over a five year period• Supervised the initial concept, development and ongoing improvement of a self-service ad purchase portal for a forum site that resulted in 19% average revenue growth over a 5 year period• Specified the initial requirements and supervised the on-going improvements for a custom event management platform to handle attendee registration, exhibitor management, speaker management and content handling for conference/trade shows• Increased paid membership revenue on a forum site by more than 900% through the implementation of relevant member benefits and targeted marketing

• 

  Wright State University

  Marketing