Rob Farrow Email & Phone Number

San Diego, California, United States

San Diego County, California, United States

Greater San Diego Area

Aisle Planner powers the business of weddings and social events. The cloud-based platform ties together the tools to manage your business, connect with your clients, and produce the perfect event. Aisle Planner was designed by wedding and event professionals with the intent to modernize a system within an industry that has long been overlooked by today’s technological advances. Aisle Planner was successfully acquired in August of 2021 by Fullsteam Ventures and is now a part of their portfolio of brands. www.aisleplanner.com

United States

Carlsbad California

Founded in 1989, Surftech is the "Original Board Manufacturing Company" having pioneered composite construction for the surf, paddleboard and standup paddleboard markets. Since its inception, Surftech has worked with the best craftsman, shapers and athletes to create premium products that are distributed around the world. As the former SVP of Marketing for Surf Technicians LLC (DBA Surftech), I was part of the executive management team where I was directly responsible for the global identity and brand strategy (both digital and traditional) for the SurfTech brand as well as its family of licensees. In this role I managed the marketing department, all public relations, corporate communications, event production (trade shows and consumer events), web and e-commerce divisions of the company. During my tenure I successfully executed the first refresh of the brand in 25 years and launched several new marketing initiatives designed to re-introduce the brand to our retail partners and connect with a new generation of consumers. In addition I worked with our CEO and Product Development Team in the curation of new brands, negotiating licensing agreements, collaborating on product design and launch strategies. We also introduced several new product lines under the Surftech brand introducing new technologies and designs into the market.

Hawaii | California

Sterling-Jones was a boutique creative agency specializing in experiential marketing, event production services, digital media, and PR strategies.Launched in 2010, Sterling-Jones was established to service the needs of small to medium-sized companies. Our expertise includes production and creative solutions for trade, social, non-profit, participatory, and entertainment events. The approach was always one of total emersion, combining core planning and production services with creative, digital media, and public relations to align events with the larger brand strategy and to ensure continuity in messaging to our client’s audience. Our portfolio clients included action sports brands, technology, security, hospitality, non-profits, and consumer goods.

Boulder Colorado

Developed and managed all field marketing initiatives, strategic partnerships, ambassador programs and retailer relations for the Colorado based company. I managed the national event marketing efforts, sponsorship activations and logistics in conjunction with in house marketing team for all major events across the US. Developed and managed the micro warehouse system in the southeast and helped grow sales with all major retail channels in key markets.

Honolulu, Hi -- Solana Beach, Ca -- Saipan, Mp

As a part of the core group who conceived, designed and development the initial concept behind chi.mp, I was intimately involved with the product strategy, design, development and management of the application leading to launch. I created all elements of the brand including logo treatments, messaging, landing site design, visual elements, collateral and soft-goods. I designed and implemented the consumer strategies, outreach programs and events strategy for the brand. I also acted as the media liaison for the company working in conjunction with our PR partners to representing the company at events, interviews and gatherings.

Honolulu, Hawaii

Hawaii Winter Baseball: General Manager - Worked in conjunction with MLB to develop league, league identity, team identities and engineer the brand identity for HWB. Built, sold and implemented sponsorship packages for the league, teams and coaches. Developed community engagement programs, public relations programs and athletic outreach programs. Managed the redevelopment and restoration of historic Hans L'Orange field including the construction of a new press box and related structures.Catalyst Creative: Creative Director/Managing Partner – CC was an experiential marketing agency specializing in creating unique consumer driven events that showcased the spirit of Hawaii. As Managing Partner, I was the key point of contact with our clients and projects within the community. Managing all aspects of the company, our focus was on the launch of new products in the Hawaii market, rebranding and re-launching of mature properties. My focus was developing experiential marketing programs, specifically sponsorships, activations and promotional engagement programs in Hawaii. Clients included Wielder Sports, Tiger Milk, EAS, Cyto Sport, Rhoto-V, Mobi PCS, Clearwire, Outrigger, Corazonas, A&E Network, Hotel Renew and others.Hawaii Sports Network: Director of Properties - Created, Produced and Directed 23 episodes (between 2002-2004) of the NBC network show "Higher Faster Stronger". Managed all IP for the network, developed and implemented sponsorship programs, ad sales and offline events associated with network programming. Personally generated over $1 Million in revenue through sponsorships and ad sales in one season.

As part of the initial team that started Active.com, I was in charge of building out consumer branding, experiential event marketing and channel marketing partnerships. As part of my responsibilities I was also in charge of developing industry relationships for the brand to identify new business opportunities and sales channels. I assisted in developing the initial sports marketing program that engaged corporate sponsors in peripheral activities surrounding events that supported athletes and their families that become the most profitable channel for the company.