Rob Simpson Email & Phone Number

Lehi, Ut, Us

Provo, Utah, United States

Provo, Utah, United States

Provo, Utah, United States

Lehi, Utah, United States

Specializing in numerous Shopify e-commerce store integrations and migrations. Work with established brands showing stagnated sales, those that are looking to scale up, brands in their infancy stages, and everything in between.Within 9 months, scaled client from 120K to 275K in sales per month by migrating them to Shopify, designing a more user-friendly website design and layout, changes to Google Ad campaigns, a robust wholesale app implementation to repeat customers, and targeted abandoned cart email campaigns.Substantial sales increase for all stores by implementing 3rd party applications such as referral, affiliate, loyalty, shipping, and SEO programs.Drive new sales through abandoned carts, repeat orders, monthly subscriptions, scarcity tactics, and loyalty email campaigns.Establish new sales channels such as Facebook/Instagram Shop, Google Shopping, Amazon, and Walmart.

Lehi, Utah

Manage strategic and technical operations for a successful product development firm. Design and implement various e-commerce Shopify sites focusing on the security industry. Create and oversee all strategic marketing campaigns and thoroughly track metrics ensuring high sales yet low cost per acquisition (CPA) for measurable success and robust ROAS. Oversee project management, budgeting, procurement, and manufacturing. Key to the successful launch of numerous safety products over the last 8+ years. Created processes and procedures to measure the overall user experience of the products.Boosted Direct To Consumer sales growth year over year by launching thegunbox.com product line, accessories and apparel e-commerce site, and a robust affiliate and dealer program.Restructured SafeTech’s support operations by outsourcing tier 1 and 2 support functions. Expanded support hours, and rolled out proactive assistance, resulting in a substantial decrease in support tickets and created a 20% increase in sales.Reduced shipping costs and lead time to 6 weeks, as well as streamlined manufacturing of The Gunbox line.Raised net promoter score to 22 points and 20% growth in online sales by reorganizing STP’s support operations and expanding support hours.Successful asset sale of The Gunbox Line of products to a VC firm.

Orem, Utah

Manage all technical operations pertaining to SaaS for Real Estate Management and SaaS for Data Aggregation. Instrumental in creating successful product launches focusing on the user experience. Worked closely with IT and developers to modify unsatisfactory product experiences. Improved company's mature stage products by adding valuable data and aggregation technology to the current software.Boost sales by 300% and expanded business from 15 to 70+ employees during tenure.Increased client retention by 200% while establishing a 360-degree feedback tool.Led key aspects of a successful acquisition, from guiding the integration of sales, marketing, and financial departments to establishing new company-wide operating procedures and internal controls.

Orem, Utah

Led a team of 8 and managed all aspects of the company’s financial operations, including annual budget preparation, financial planning, financial reporting, and fundraising strategy.Key Accomplishments:+ Led key aspects of a successful acquisition, from guiding integration of Sales, Marketing, and Financial departments to establishing new company-wide operating procedures and internal controls.+ Partnered with the auditing team for Sales, Marketing, IT, Financial and HR to ensure that company processes / procedures and internal controls were satisfactory, valid, and sustainable.

Las Vegas, Nevada Area

Established a boutique business consulting firm serving both small business and corporate clients. Provide a broad range of strategic advice in the areas of VC funding, M&A, process optimization, and financial analysis, strategy, and planning. Facilitated executive leadership training.

Las Vegas, Nevada Area

Managed day-to-day accounting operations for IT consultancy with $2.2M in annual revenues and 25 employees. Performed budgeting and forecasting, prepared taxes, and audit financial operations integrity and accuracy. Trained employees on financial systems, including Peachtree, QuickBooks, and Excel.

Master Of Business Administration (Mba), Marketing

Executive MBA Program Emphasis in Marketing + Entrepreneurship

Bachelor Of Business Administration (Bba), Minor In Spanish

Bachelor Of Accounting (Bacc), Accounting