As the CEO of dentsu Aotearoa (New Zealand) and the President of the Commercial Communications Council, I have over a decade of experience in leading and growing a diverse and innovative marketing and digital transformation network in Aotearoa New Zealand. I am passionate about creating a people-centric culture that fosters enterprise value, innovation, diversity & inclusion, and collective aspirations. Under my leadership, dentsu Aotearoa has grown sixfold, becoming a 300+ member team that offers integrated advertising, marketing services, and customer experience management across creative, media, and digital domains. I have also orchestrated multiple strategic acquisitions and partnerships, diversifying the businesses capabilities and reach. As the President of the Comms Council, I advocate for the advancement and recognition of the advertising and communications industry, driving meaningful progress in sustainability and diversity & inclusion.I believe in purposeful, values-driven leadership that enables positive change and growth outcomes at the intersection of personal, organisational, and societal benefits.