Robin Accomazzo Email & Phone Number

Content development, product specification updates and editing, graphic and print production services for company’s Product Selection Guide brochure.

• Collaborative and successfully partnerships with public relations, sustainability, quality, product marketing, sales, engineering and applications teams on integrated marketing strategies and execution of new product launches, advertising, collateral, trade shows and sales training.• Planning, development, and execution of media buying and analytics reporting for product, market, co-op distribution and human resources recruitment advertising.• Collateral branding, style and terminology guide, content development, editing, imagery, graphic and print production.• Integrated collateral and advertising creation to cover key markets, product types and applications.• Technical editing; key contact for intellectual property content review for industry conference presentations and published journal manuscripts.• Development of technical article and white paper topics, including release targets through engagement of internal and external authors to expand company’s thought leadership position.• Creation of interactive block diagrams leading customers from application/performance need to product solution at the part number level.• Website responsibilities including content management, planning, administration; Google analytics reporting; product and branding imagery.• Management of external design, print, graphic production and photography resources.

Liason with product marketing clients at multiple sites. Managed workflow and project direction for a team of 5 graphic design freelancers in production of product data sheets, brochures and 1,200 page product catalog. (Contract position.)

Graphic production of product literature, trade show items and customer success stories. Procedure development on file formats and transfers from Mac to PC. (Contract position.)

Graphic production and client services, including page layout and photo editing. Developed translation tables to transition client catalog data files from Compugraphic Integrator to Quark XPress-tagged Mac files. CPL format development. Clients included: Brookstone, Chiswick Trading, Grand Circle Travel, New England Business Service (NEBS), Starrett Tools, Wang Express.

Created specialized formatting for full page makeup of one-of-a-kind marketing and design projects and company-confidential financial reports.