Robin Clayton Email & Phone Number

Corona, California, United States

• Delivers a strategic approach to process improvement by creating efficiencies and revenue opportunities• Leads a multi-disciplinary remote team to acquire new business, improve the user experience, and increase the recruiting and retention of top talent• Partners with key stakeholders in Marketing, Sales, Operations, Finance, and IT departments to create strategic plans and execute large scale initiatives• Builds analytical models to demonstrate ROI with clear objectives to drive results• Manages 80+ technology vendors including scoping, negotiation, implementation, and adoption• Designs, codes, tests, and measures multi-channel marketing campaigns

Newport Beach, Ca

Providing real solutions for small businesses, entrepreneurs, real estate agents, and startups to quickly bring their products and services to market. Our premiere packages include:• Digital Marketing• UX Research• Branding• Email Campaigns• Website Design• Social Media Management• Copywriting• Direct Mail• User Testing

Irvine, California

• Directed the marketing team to increase brand presence and generate lead traffic• Proven track record of increasing engagement and conversion• Created custom social media and digital marketing strategies• Ran targeted email campaigns to maximize customer retention• Designed tailor-made marketing strategies for top-performing sales personnel• Executed organization-wide rebranding for all physical and digital assets• Onboarded and implemented large scale marketing systems• Drove user adoption for marketing technology, including training and system customization

Irvine, Ca

• Generated effective brand strategies (including design, copy, layout, and media plans)• Created compelling and polished email campaigns (both drip and transactional)• Managed nationwide direct mail campaigns (creative, vendor management, data parsing)• Social media advertising and consumer engagement on multiple platforms (Facebook, Instagram, LinkedIn, Pinterest, Google, Twitter, Yelp)• Worked directly with Call Center team to generate leads and maximize lead conversion• Recruited and coached top performing sales personnel to execute local marketing strategies

Sherman Oaks, Ca

• Build Marketing department from the ground up• Designed engaging print advertising and collateral• Built a self-serve marketing portal for sales teams• Prepared legal contracts, managed relationships, and provided performance analysis for MSAs • Launched Training department, including curriculum design, technical writing, and facilitation• Wrote company-wide policies and procedures• Built all executive reporting for third party investors and internal management team.• Wrote and distributed all corporate communications• Oversaw Quality Control reports and communicated with auditors and investors

Executive consultant and designer for all reporting and analytics in the Global Learning Organization • Advised on Policies & Procedures, and created strategies for consulting teams• Lead designer of a complex monthly forecasting tool that displayed upcoming spikes in demand, allowing leaders to be more proactive and less reactive to the needs of the business.• Project Manager for an instructor tracking system that revealed cross-training opportunities and staff availability nationwide.• Creator of an automated international calendar that reduced costs by leveraging existing talent - without having to hire an additional workforce.• Developed certification training programs to align with HR defined career development goals• SharePoint site administrator, focused on centralizing data to increase accuracy and efficiency.

Directed a team of national instructors and technical writers to design and build core curriculum, manuals, websites, and on-boarding materials for mortgage banking division. Tasks included organizing broad areas of content, creating accountability to meet tight deadlines, and working closely with business managers to ensure quality. Travelled nationally to conduct “train-the-trainer” sessions and provide coaching for instructors.

Wrote and designed just-in-time training manuals for expanding banking operations center. Provided policies and procedures for new managers and used innovative training materials for onboarding new personnel. Processed home loans for the Consumer Direct Department (analyzed loan risk, communicated with borrowers, and negotiated with sales representatives and management). Conducted week-long training sessions for new employees on loan processing procedures.

Core Certificate, Business, Management, Marketing, And Related Support Services

Financial Accounting, Business Analytics, Economics for Managers

Ba, English, Environmental Science, Cum Laude

Activities and Societies: University Chorale, CCE Improv Group, Habitat for Humanity, Stylus Literary GroupScience Classes: Weather.

Marketing/Marketing Management, General

Management Policy Class Customer Relationship Management

Marketing Performance Optimization

Education record

Activities and Societies: Chorus, Theatre, Orchestra, Student Government

Italian Language And Literature