Robin Clayton is a management consultant with 16+ years of experience working with leading brands to digitally transform their businesses. Robin has a unique combination of digital strategy and data-driven delivery experience that enables her to bridge the gap between strategy and practical application, with experience implementing change across global organizations with measurable impacts.Her experience spans from strategy, business cases and road mapping to solutions focused project delivery and product management through the end to end software development life-cycle across retail, CPG, and the public sector, for waterfall, agile, and hybrid approaches with mixed on and offshore teams. She currently leads the US consulting practice and is responsible for leading client delivery and driving growth across accounts, building partnerships with Google and BrandTech companies, leading RFPs, managing the US consulting team, and driving a data-driven delivery agenda.Key skills include identifying, valuing and supporting strategy via requirements and prioritization workshops, business architecture modeling, roadmap development, managing and prioritizing scope, business process re-engineering, conducting gap analyses, stakeholder interviews, navigating detailed requirements and use cases, and training teams on new processes and applications.