• Spearheaded the startup of a luxury hair salon, managing processes and a team of sixty-five staff members across both NY and Palm Beach locations • Implemented a data-driven approach to financial decisions, including profit and loss analysis and compensation package optimization • Attained a 7% increase in business despite open positions and introduced outreach programs to drive growth • Executed a service and retail sales analysis structure to track current and future projected sales • Coached, mentored, and empowered the staff • Devised make up, skincare and hair care merchandising strategies, including product assortment to maximize retail sales • Coordinated outreach programs within Bergdorf Goodman and outside the building to increase customer awareness, tracked results of customer appointments • Collaborated closely with Human Resources, participated in Social Media planning, and worked with PR agencies for Technician placements

• Conducted virtual French phonetics and conversation classes, showcasing teaching and communication

• Expanded client base from 3 to 21 brands in 10 months, establishing strong in-store relationships • Guided a team of 9 Account Executives and Recruiters, ensuring alignment with retailer’s best practices • Secured preferred vendor status at Bloomingdale's 59th Street through talent recruitment and elevated experiential in-store retail events • Designed omni-channel retailer specific marketing calendar plans and retail activations • Measured KPIs to evaluate field sales consultants’ performance, to maintain ROI • Weekly client communication with Sephora, Ulta, Nordstrom and Bloomingdale’s, providing detailed sales analysis reports with risks and opportunities

Seasonal Sales Professional at New York Flagship Store, on 3rd Floor Fashion Silver Dedicated to the Power of Blue luxury brand philosophy of honoring and discovering the client’s story, and of creating the ultimate experience in order to develop client loyalty

Senior Corporate Planning Account Director Parlux Ltd Fragrances • NY, NY 09/2013 – 09/2016 • Developed and delivered sell-in forecasts, collaborated on sell-through strategies, and mentored sales teams; optimized key retail sales levers resulting in strong retail development • Negotiated with Macy’s Omni Buying, Planning, and Inventory Management teams to ensure stock needs were met; partnered with Macy’s to maximize product assortment • Cultivated important collaboration with retail partners resulting in additional advertising $ and other advantages • Expertly analyzed stock and sales plans and WOS to identify opportunities and risks to plan • Strategically planned all basic and promotional efforts to ensure profitability, to grow retail sales, rank, and market share; created specific omni-channel market plans • Spearheaded and negotiated the space and location process each season • Successfully launched new brands while maintaining core brands in Sephora, Macy’s, and Bergdorf Goodman; maintained top twenty rank in Vince Camuto Woman Vice President, Sales Strategy and Administration Parlux Ltd Fragrances • NY, NY 01/2013 – 09/2013 • Identified and rectified inefficiencies in demo agreements for ten Macy’s doors that were at 100% Parlux and optimized the selling costs by eliminating those positions Vice President, Sales Parlux Ltd Fragrances • NY, NY• 11/2011-01/2013 • Successfully launched Success by Trump Man, at Macy’s East, at the #10 rank

• Worked on special projects for Parfums Givenchy and the United Jewish Appeal Synagogue leadership development project

• Responsible for sell-in and sell-through and achieving EBITDA, in the East region

• Managed sell-in and sell-through for national sales of $15.2M, created training programs, and instituted "Best Practices" programs at both Bloomingdale’s 59th Street (+32% increase) and at Saks Fifth Avenue New York (+19% increase)

• Coordinated the efforts for forecasting and achieving sell-in and sell-through budgets; negotiated stock and sales plans seasonally and met monthly to ensure necessary receipts were given based upon sales achievement • Controlled $23M in Northeast sales, supervised a team of eight, and improved Macy’s East rankings Very Irresistible Givenchy from #18 to #14 Macy’s in fall 2008; accomplished by increasing by door rankings • Created channel marketing calendars in collaboration with Trade marketing • Reduced promotional spending at Macy’s East by 22% while increasing retail sales by 11% • Consistently achieved the #1 highest percent of increase in retail sales over three years • Increased productivity at Macy’s Herald Square and reduced selling cost by 18% • Strategically negotiated space and location seasonally • Key Accounts included Macy’s, Sephora, Saks Fifth Avenue and Bloomingdale’s