Happier Office was founded with the goal of improving the way we work. Whether you’re a $B org or a newer startup, our business challenges are universal. Together we’ll explore frameworks & strategies to help your team: - Navigate change management (scaling, downsizing, leadership changes)- Improve morale & productivity- Optimize processes- Establish team norms & rapportServices:- Team-building workshops & trainings- Process improvement audits- Facilitation & mediation- Individual coachingwww.happieroffice.com

- Partner with Analytics to create net-new reporting around user cohort analysis, global campaign performance, and retention metrics in service of monthly performance updates for leadership. - Lead international expansion team focused on creating a cohesive, comprehensive strategy for expanding transactional & promotional comms into ten new languages.- Liaise with Development & Product to build infrastructure needed to support major product launches & scaling.- Conduct RFP to vet in-app education vendors; onboard, and lead the integration for the new educational tool.

- Create frameworks for quarterly planning, resourcing & campaign prioritization based on company goals and financial impact. - Lead cross-functional go-to-marketing strategy for product launches and new lines of business, including upsell, education, and adoption-centric comms.- Coach team of marketers & creatives on seasonal promotional planning, campaign reporting, thematic storytelling, prioritization, and nurture program development.

The largest marketplace for business catering, valued at $1B+ and serving food to over 120M people nationwide.- Consulted with Customer Success team to re-launch “white glove” program for high-value customers, resulting in a 50% lift in MoM spend from enrollees- Created the customer marketing team’s first thematic, month-long holiday campaign, targeting active & inactive users; generated $200K in incremental revenue- Collaborated with Analytics to create premiere retention reporting model to track email lift, test performance and impact on order frequency- Led hiring initiative for junior-level marketer

B2B video creation, hosting, and analytics solution that helps more than 500,000 companies grow with video- Spearhead a net-new initiative focused on upgrading current customers; strategize and lead a cross-functional team to iteratively execute against KPIs- Collaborate with UX and Product to develop persona-based onboarding recipes, map the customer journey, and create omni-channel suppression modeling- Consult with Demand Generation, Sales, and Customer Support to create progressive, omni-channel, behavioral nurture campaigns tied to trial activation, upsell, and product adoption

B2B video creation, hosting, and analytics solution that helps more than 500,000 companies grow with video- Managed the end-to-end email experience, from strategy creation to workflow mapping and implementation, in support of product launches, lead nurturing initiatives, events, and company announcements- Orchestrated email strategy, support, and suppression modeling across a multi-product organization, with the primary focus of designing a balanced, customer-centric user experience- Conducted weekly reporting and performance analysis on subscriber database health & email deliverability; developed action plans for proactive improvements- Partnered with the executive team to research, advocate for, and implement GDPR & CANSPAM-compliant practices

Invaluable (formerly Artfact) is the world’s largest online auction marketplace of fine and decorative arts, antiques, collectibles, and estate sales, attracting more than 30 million unique bidders per year & hosting over 160,000 auctions annually. - Established company’s first mass-personalized 1:1 email program focused on providing high-value users with personalized content based on buyer history, spend thresholds, lookalike modeling and site engagement - Worked cross-functionally to conduct user research via surveys, personalized email outreach and beta demos of new product features to inform the content of education-based campaigns, product marketing initiatives & site/program improvements- Launched real-time triggered email & iOS app push notification programs to support omni-channel marketing pushes for top sales on site; manage end-to-end flow from conceptualization through development, QA, testing, launch & impact analysis- Led integration & management of on-site overlay and behavioral email trigger vendors, including initial setup of data integration, conversion tracking, content & logic testing and performance analysis of campaign strategies

Invaluable (formerly Artfact) is the world’s largest online auction marketplace of fine and decorative arts, antiques, collectibles, and estate sales, attracting more than 30 million unique bidders per year & hosting over 160,000 auctions annually. - Revolutionized partner email strategy & transformed the channel by optimizing the email advertising process and tripling ad availability over a six month period, resulting in 98% growth YoY- Performed competitive analysis to assess the auction landscape & worked cross-functionally to create the first customer lifecycle marketing plan with the goal of retaining and maximizing bidders and buyers in a non-traditional e-commerce space- Monitored KPIs across both brand and transactional campaigns & provide current and historical analysis of email trends- Led global team responsible for fulfilling 2,500+ unique partner communications per year to maximize advertising ROI