Robin Doherty Email & Phone Number

Waltham, Ma, Us

Whether you are a first time home buyer, a growing family, retiring or downsizing, I will guide you through the home selling and buying process with ease. I am committed to working with you to get your home sold as quickly as possible for top dollar and to find you a new home that is perfectly suited for your lifestyle needs and financial requirements.As an accomplished business professional with expertise in sales, marketing, negotiations and finance, I am here to provide you with top quality service, exceptional communication and the most current Real Estate market conditions. My clients’ needs and concerns are my number one priority. My goal is to be available to you and to always work for your best interest. I welcome the opportunity to represent you in the sale and/or purchase of your home.

Waltham, Ma

• Provide exceptional service to assist clients in the purchase and sale of real estate properties• Execute a fluid social media program to connect with target audience through Facebook, Twitter and LinkedIn• Cull and generate content to ensure consistent outreach across social media platforms and promote engagement and social sharing; Schedule and automate posts with Hootlet.• Create ad budget and placements through smart platforms (Adwerx), destination sites (Yelp, Facebook) and local print • Distribute biweekly email newsletter• Analyze collective social media, online and offline outreach response data to identify high impact activities

Cambridge, Ma

• Help Fortune 500 clients market to small and medium businesses (SMBs) by effectively communicating products and services through acquisition and retention programs including content marketing, online, email, direct mail, sales collateral, telemarketing and events• Lead client engagements to ensure ongoing client satisfaction and account growth. Client list includes: American Express OPEN, AT&T, Cisco Systems, Citizens Bank, Capital One, Dell, Google, LinkedIn, Monster, SAP, Sony, Sun Microsystems, Union Bank, VM Ware• Develop effective marketing strategies and program recommendations for clients, proactively and request driven• Execute project plans effectively, delivering top quality results within scope and with maximum profitability• Manage all aspects of client deliverables. Lead project kickoffs with clients, approve timelines, secure resources, consult on strategy, oversee execution, prepare and present final deliverables• Develop and manage vendor relationships; define deliverables, set deadlines and negotiate rates• Generate new business proposals, determine fees, and outline execution details• Supervise project managers and editorial staff• Provide consultation to Bredin President and CEO on company operations including financial and human resources decisions. Manage employee benefits including compensation, 401(k) and health insurance plan.

Burlington, Ma

• Create sales support materials for vWLAN wireless networking products• Develop customer success stories based on customer interviews to showcase product use cases, customer satisfaction and market leadership• Generate product sell sheets highlighting product features, applications and competitive advantages• Consult on website redesign and content direction

Newton, Ma

• Manage public relations outreach to promote restaurant grand opening• Generate media contact list and grew relationships • Write press releases and outgoing media communications• Field media inquiries and facilitated interviews• Negotiate terms for ad placements

Maynard, Ma

• Develop and execute strategic marketing plans for small/medium business segment in support of telesales / field sales teams. Plans include CRM, sponsorships, partnerships, tradeshows, advertising, competitive analysis, and collateral. • Craft messaging and execute direct response CRM campaigns (direct mail and email) to customers and prospects• Create relevant collateral and communication tools for marketing and sales teams to use with customers and prospects (product brochures, company value proposition, e-newsletter, promotions, local messaging, customer education, product positioning tip sheets, competitive value proposition talking points, and Monster Intelligence research)• Manage projects with external and internal creative agencies • Research, analyze and recommend strategic partnership and sponsor opportunities. Activate sponsorship and exhibit presence at events including booth set-up, customer interaction and staff management • Provide management with reports and recommendations to facilitate decision making (i.e. ROI analysis, situation needs assessment, opportunity comparisons, competitive positioning, identify areas of potential customer dissatisfaction) • Oversee all marketing components of Monster’s partnership with the U.S. Chamber of Commerce (i.e. writing articles for Chamber member publications, direct mail/email campaigns, local office collateral displays)• Act as conduit for the sales teams to prioritize and analyze market requests • Create annual SMB marketing plan for senior management approval. Inputs include identify needs, develop programs, allocate resources, set ROI expectations and build budget requirements. • Manage team of four marketing staff

Maynard, Ma

• Deliver strategic marketing plans for Local and SMB segments • Execute CRM direct mail and email programs to Local SMB customers and prospects• Create compelling DMA specific collateral to enable sales programs through relevant messaging and promotions • Identify and recommend sponsor and partnership opportunities in support of segment and corporate initiatives• Develop and grow relationships with strategic business partners including City Business Journals, Women’s Leadership Exchange, Women for Hire, and the US Chamber of Commerce• Monitor job seeker/employer mapping efficiencies at DMA level to identify weak areas and implement action plans• Act as conduit for the sales teams to prioritize and analyze market requests • Drive requests into research/data groups and synthesize output to develop and prioritize programs • Provide management reports to facilitate decision making (i.e. strategic market plans, impact worksheets, situation analysis, opportunity comparisons)

Boston, Ma

• Lead cross-functional projects from plan development through execution and closeout to support senior executives’ business initiatives, PR initiatives, corporate marketing programs and internal employee communications.• Conduct in-depth competitive research and strategic analysis of current and potential market positions. Collect and evaluate industry intelligence and assess competitor positioning• Measure effectiveness of PR activities through application of customized metrics and evaluation techniques• Provide direct consultation to senior management, marketing, editorial and sales professionals regarding most appropriate use of data based on corporate policy guidelines, along with best use of industry information• Build relationships with a network of 50+ internal and external Finance, Sales, Marketing, and Research contacts• Manage research vendors and participate in contract negotiations• Oversee internal corporate Web site with a user base of 18,000 employees, representing 60% of the company• Lead primary research studies from questionnaire development to final analysis and use of findings• Organize and execute company-wide employee communication of team services and Intranet site enhancements • Direct group workflow decisions, staffing assignments and performance evaluations• Management responsibility for junior team members

Boston, Ma

• Provide analytic support for external communications efforts• Oversee completion of 25 annual media surveys. Coordinate submissions from multiple finance, reconcile discrepancies and present reports for executive approval.• Manage implementation of two Intranet sites at the request of cross-company senior executive steering committee. Survey targeted user base, create content requirements and develop design and source documentation• Manage Intranet conversion to content management environment resulting in 80% reduction of cost and update time.• Design, conduct and analyze company-wide electronic survey to assess Web site user satisfaction and opportunities for enhancement. Develop and implement new strategic design with increased content• Manage monthly and quarterly update and production of 80 page online internal publication• Create Access database to track group productivity; resulting team headcount expansion

Boston, Ma

• Initiate new processes and procedures to enhance the accuracy of daily pricing sources for over 300 securities• Organize and establish new lines of communication with brokers in Canada, London and New York for increased reporting accuracy• Create reconciliation spreadsheets to expedite the conversion of 35 mutual funds to a new accounting system

Mba With Marketing Concentration, Business And Marketing

Activities and Societies: Beta Gamma Sigma, honor society for collegiate schools of business

Ba In Economics