Robin Fleming Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Greater Los Angeles Area

* Role at 917 ended 1/1/2021.Operations: Builds and executes global brand, sales and product strategies for two distinct product linesManages 10-person team across design, production, accounting, sales, inventory, PR, marketing and web developmentSecures global trademarks for multiple brand assetsFinance: Creates and manages annual budget for distribution, each brand, and specific projectsManages Accounts Payable and Receivable and monthly reconciliation for P&LProduction / Merchandising:Co-creates seasonal line plans for both Bianca Chandôn and Call Me 917Builds and maintains production calendarsPrimary contact for vendors, sources fabrics and develops product with factories Controls cost of goods matrix Writes and tracks Purchase Orders, ensuring timely deliverySets delivery dates for wholesale accounts and launch dates for brand's web-store releasesSales:Sells seasonal lines to Bianca Chandôn's 40+ top-tier boutique accounts and Call Me 917's global distributors and more than 50+ domestic skate and streetwear accounts. Primary contact for all accounts, including facilitating special projectsMarketing:Coordinates product and lifestyle photography for, at least, 14 annual product launchesManages and delivers editorial requests, PR requests and seedingCollaborates with retailer partners to create one-off build-outs and installationsPartners with visual artists and non-profit organizations to ignite conversation and create engagement with consumersLed restructure of biancachandon.com, streamlining e-commerce experience and creating value added promotions to enhance conversion rates resulting in an 18% increase in direct sales

Greater Los Angeles Area

•Devise and execute global marketing strategy for HUF Footwear and Apparel. Conceptualizing multi-facetted global campaigns for product releases including; digital media and online content, consumer print and outdoor advertising, physical activations and in-store assets for worldwide retail accounts and HUF retail stores in LA and Tokyo.•Oversee annual budget for HUF Footwear and Apparel and maintain the contracts of fifteen world-class athletes. •Create yearly calendar respective of annual budget, storytelling initiatives, and sales goals.•Produce multiple seasonal photo shoots for lookbooks and collaborations.•Manage department including: Team Manager, Staff Photographer, Staff Cinematographer, Art Director, Digital Marketing, Social Media and Consultants. •Provide market research, trend forecasting and athlete input for footwear and apparel product development. •Support HUF Sales by creating opportunities through the team and events to grow global Sales initiatives.

Greater Los Angeles Area

As a Freelance Journalist for publications including X-Games.com, ESPN.com, Thrasher Magazine, Juxtapoz.com, Frank151.com and Bliss Magazine.• Primary contributor for X-Games.com/Skateboarding; authoring weekly feature stories, interviews with athletes and news articles for publication• Most frequent action sports contributor to land content on homepage of ESPN.com.• Photograph and report product releases, industry events, art shows and photo exhibits for publication.As a Marketing Consultant, I support brands by providing market research and analytics, trend forecasting, product and marketing strategy and execution. Clients include X-Games.com, ESPN.com, Shake Junt, and Capital & Counties UK.• Produce and merchandise X-Games.com’s Annual Skate Buyer's Guides. • Marketing activation: strategic international rollout of Shake Junt’s “Chickenbone Nowison” skate video.• Trend forecasting and national market research for UK retail developer Capital & Counties.• Critique and edit product line and provide a corresponding integrated marketing strategy.

Cypress, California

• Increased Core Footwear and Apparel sales culminating at a 55% increase for 2010.• Devise and execute global marketing strategy for Vans Core Footwear and Apparel, while branding Vans as the global leader in skateboarding product and endorsement of choice for the top skateboarders in the world. • Oversee yearly multi million-dollar budget for Vans Core Footwear and Apparel and maintain the contracts of more than forty world-class athletes. • Produce annual marquee events, including the Maloof Money Cup presented by Vans, and organize regional events, facilitating event sponsorships, co-branding opportunities, and cross promotions. • Manage department including: Skate Team Manager, Staff Photographer, Staff Cinematographers, Art Directors and Consultants. • Conceptualize multi-facetted global campaigns for Core Footwear and Apparel product releases including; digital media and online content, consumer print and outdoor advertising, physical activations and in-store assets for worldwide wholesale accounts and hundreds of Vans own retail outlets. • Produce athlete driven photo shoots for three seasonal catalogs for both Core Footwear and Apparel categories from deciding visual tone and securing locations in the US and abroad to selecting final images.• Provide market research, trend forecasting and athlete input for footwear and apparel product development. • Support Vans Sales by routing team’s appearances at demonstrations, signings, and in-store events in conjuncture with global Sales initiatives.

Greater Los Angeles Area

• During tenure as Brand Manager company revenue increased 300% and 100% of owner’s equity was returned within two years.• Implemented operating systems for the start-up and built and executed global marketing strategy.• Secured Baker Skateboards worldwide trademarks and built the Baker brand from bottom up.• Point person for Baker, including multiple domestic and international manufacturers, vendors and distributors.• Responsible for day-to-day operations of skate team and staff: covering areas of product development, sales, website development and creation of online content, advertising and public relations.• Co-produced 2005’s top-selling skateboard video, “BAKER3”: securing music licenses, developing release strategy, overseeing global premier, advertising and coordinating on-sale date at hundreds of retail accounts with regional premiers.• Founded annual Baker Christmas Demo in conjuncture with the City of Los Angeles, LAPD, LAFD, multiple non-profit organizations and the skateboard industry at large, benefitting local skate community and DTWCS. • Schedule, promote and facilitate sponsorship opportunities for national and international tours.• Coordinated Baker Skateboards presence at biannual ASR trade shows and produced special events.

Lake Forest, California

• Endorsed top recording artists with three distinctive lines of footwear and apparel garnering national and international co-branded media coverage. • Coordinated events; negotiation sponsorship opportunities, scouting and securing venues and arranged live performances.• Music Licensing for es' "Menitmaki" skateboard video.

Greater New York City Area

• Acted as liaison between the label and bands, working each project from inception through completion.• Created integrated marketing plan for each band and each subsequent release. • Promoted and tour managed numerous East Coast Tours.• Managed national street team.

Education record

Film Theory and Production

Education record