Robin Francis

Robin Francis Email and Phone Number

editor and grant writing consultant @ Institute for Engineering in Medicine, University of Minnesota
Saint Paul, MN, US
Robin Francis's Location
Greater Minneapolis-St. Paul Area, United States
Robin Francis's Contact Details
About Robin Francis

Global Communications Leader with a expertise in strategic communications and brand management, leveraging over 18 years of experience building and enhancing multinational industry presence and increasing market share. Organizations rely on me to design the architecture for success and market leadership, including thoughtful, multichannel approaches that elevate products, services and, the perspectives of leaders while boosting interactions with customers, stakeholders and team members.Motivated by mission, purpose and making an impact, I am accredited in corporate sustainability. My goal is to combine my broad strategic communications abilities with my deep, yet practical understanding of the business case for social impact, community involvement, and sustainability practices and programs.I've led global programs and built global brands and bring the following capabilities: • Managing issues, reputation and content programs• Telling stories using multiple channels, including social media• Global communications with a multicultural lens• Activating new brands, products and programs• Leading business transformation, adoption of CRM + improved processes • Boosting share of voice compared to competitors• Simplifying complex concepts and information, including technical concepts• Speaking Spanish professionally coupled with experience living in Latin America• Proactive media relations working with top tier media• Leading cause-related programs and contributing to financial empowerment

Robin Francis's Current Company Details
Institute for Engineering in Medicine, University of Minnesota

Institute For Engineering In Medicine, University Of Minnesota

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editor and grant writing consultant
Saint Paul, MN, US
Robin Francis Work Experience Details
  • Institute For Engineering In Medicine, University Of Minnesota
    Editor And Grant Writing Consultant
    Institute For Engineering In Medicine, University Of Minnesota
    Saint Paul, Mn, Us
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  • Institute For Engineering In Medicine, University Of Minnesota
    Editor And Grant Writing Consultant
    Institute For Engineering In Medicine, University Of Minnesota Jun 2024 - Present
    Contributing technical writing abilities to update the scientific community on research projects, including methods and potential impact. Serving as a go-to for grant writing expertise to fund innovative research concepts and projects.
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  • Cornell University
    Certificate In Corporate Sustainability
    Cornell University Feb 2024 - Apr 2024
    I earned my accreditation in corporate sustainability. This Cornell Univ. program involved critically examining the sustainability-based interactions among corporate entities, their peers, regulators, the public, and other stakeholders in order to identify opportunities for improving the outcomes of these interactions. We assessed the ways that corporations manage reputational risk by communicating their sustainability efforts and propose initiatives that bolster sustainability credentials. I also made the case for broader sustainability action for several corporations, a manufacturer (TE Connectivity, Este Lauder (Aveda) and two financial services firms.
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  • Freewriters
    Strategic Partnerships And Communications Consultant
    Freewriters Aug 2022 - Dec 2023
    Greater Minneapolis-St. Paul Area
    • Developed a comprehensive communications roadmap for a St. Paul-based engineering firm, enhancing employee engagement through storytelling and supporting key initiatives.• Provided strategic consulting for the U.S. limited commercial release of a groundbreaking pain therapy in Medtech, supporting brand development and digital marketing content creation.• Consulted on strategic growth and engagement for a non-profit seeking to expand in Minn. and beyond.
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  • Polywater
    Director, Content Marketing And External Relations
    Polywater Jan 2019 - Mar 2022
    Greater Minneapolis-St. Paul Area
    • Led a content-driven marketing and thought leadership program, developing a high-performing team to increase engagement and influence key global audiences through effective strategies.• Crafted tailored conversations and touchpoints for local opinion leaders, introducing brand offerings in specific markets and elevating the brand within key markets.• Created a global digital identity and knowledge platform for engineers, focusing on providing valuable technical content and best practices.
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  • U.S. Bank
    Assistant Vice President, External Relations
    U.S. Bank Sep 2012 - Mar 2018
    Greater Minneapolis-St. Paul Area
    • Successfully developed a national, strategic PR program and integrated communications plans for U.S. Bank Wealth Management that included managing issues, programs important to building credibility to grow business. • Positioned U.S. Bank Wealth Management as second thought leader among industry peers and went from 400 media placements in 2012 to nearly 2,000 in 2017. Significantly increased share of voice from 5.5% in 2012 to 13.1% and enhanced industry credibility. • Built several thought leadership programs, including one that positively positioned female executives in several areas to relay human, actionable stories. Integrated public relations with social media.
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  • Medtronic
    Medtronic And Other Clients, Independent Consultant
    Medtronic Jan 2009 - Mar 2011
    Twin Cities, Minnesota
    • Drove product launches, marketing initiatives and developed full range of convention physician engagement strategies for Medtronic's transcatheter valve therapies.• Part of a team developing a digital marketing strategy for transcatheter valves. • Managed intranet renovation, creating content and original communications pieces for financial services client. • Built media relationships, placed articles, and provided guidance on thought leadership strategies for former Citigroup executive who is a financial expert and advocate.
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  • Securities Industry And Financial Markets Assoc.
    Director, Strategic Communications
    Securities Industry And Financial Markets Assoc. Jan 2008 - Oct 2008
    Greater New York City Area
    Responsible for creating media programs and ensuring coordinated and integrated communications targeting key stakeholders and global audiences. • Collaborated with and advised senior management on the development of key strategic messages across a wide variety of channels, including navigating issues related to the financial crisis.• Created communications on the credit markets crisis within a challenging financial media environment.• Oversaw communications strategies for national Stock Market Game program and the Foundation.• Worked expertly within a highly–matrixed, dynamic environment.
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  • Women'S World Banking
    Communications Manager
    Women'S World Banking Jan 2006 - Jun 2007
    Greater New York City Area
    Responsible for developing global communications and raising profile of largest network of microfinance institutions, including:• Developed thought leadership publications, storytelling and a global e-newsletter. Created new visual and brand identity, including project leadership for a new website. (Women’s World Banking)• Managed team members and priorities in a demanding environment.• Traveled with an AP photographer to shoot photos of female clients in their businesses for use across multiple channels.
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  • U.S. Department Of The Treasury
    International Program Manager
    U.S. Department Of The Treasury May 1998 - Apr 2005
    New York City Metropolitan Area
    • Oversaw a $25 million global currency public education program involving multiple government agencies and external partners.• Shaped policy towards the Russian Central Bank, enhancing relationships with key stakeholders and U.S. government officials, smoothing path toward launch of $50 note.• Led agency teams, providing hands-on oversight, training, and motivation to junior professionals.
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Robin Francis Skills

Integrated Marketing Social Media Strategy Editing Crisis Communications Marketing Strategy Public Relations Marketing Communications Strategic Communications Leadership Writing Marketing Strategic Planning Media Relations Global Marketing Digital Marketing Brand Management Corporate Communications Public Speaking Nonprofits Fundraising Newsletters Corporate Social Responsibility Thought Leadership Spanish Speech Writing Social Networking Management Product Launch Internal Communications Community Outreach Crisis Management Spokesperson Social Media Marketing Digital Search Engine Optimization Communication Training Ethnic Media

Robin Francis Education Details

Frequently Asked Questions about Robin Francis

What company does Robin Francis work for?

Robin Francis works for Institute For Engineering In Medicine, University Of Minnesota

What is Robin Francis's role at the current company?

Robin Francis's current role is editor and grant writing consultant.

What is Robin Francis's email address?

Robin Francis's email address is fr****@****ter.com

What is Robin Francis's direct phone number?

Robin Francis's direct phone number is +161634*****

What schools did Robin Francis attend?

Robin Francis attended American University, University Of Massachusetts, Amherst.

What are some of Robin Francis's interests?

Robin Francis has interest in Children, Economic Empowerment, Civil Rights And Social Action, Politics, Environment, Education, Poverty Alleviation, Human Rights, Arts And Culture.

What skills is Robin Francis known for?

Robin Francis has skills like Integrated Marketing, Social Media, Strategy, Editing, Crisis Communications, Marketing Strategy, Public Relations, Marketing Communications, Strategic Communications, Leadership, Writing, Marketing.

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