Robin Franks Email and Phone Number

• Collaborate with internal teams to create, edit, and publish Standard Operating Procedures.• Work closely with senior leadership to identify agency goals and best practices for promotion and fulfillment.• Create copy, as well as design assistance, for various agency collateral.• Wrote KHA’s ’19-’20, ’20-’21, and 21-’22 Annual Reports.• Manage multiple social media accounts (Facebook, Twitter, Instagram). • Work closely with funded providers assist with student recruitment, fundraising, and communications needs.• Created a bi-weekly newsletter for the agency stakeholders, funded-Providers, City Council Members, and Mayoral staff.• Write and distribute press releases.• Provide timely updates to agency’s website.• Assist with implementation of Sprigg HR for performance evaluations.

• Consulted on several marketing projects for Hart & Associates, most recently a six month marketing campaign for Alliance for Nonprofit Management’s 2022 Annual Conference. I was primarily responsible for social media strategy and execution. • Wrote Jacksonville University’s 2017-2018 View Book.• Published articles for Wave Magazine, Wave Online, Folio Magazine.• Created a 12-part email drip for Florida Southern College’s School of Adult and Graduate Education.• Wrote and edited FSC’s Graduate and Adult Undergraduate Handbooks, as well as content for several new majors.Produced radio and tv spots for League of Women Voters.

• Supervised a team of seven producers.• Managed daily departmental functions, including schedules and team meetings.• Approved scripts for both news and promotions departments.• Wrote and produced image campaigns and series promos.• Assisted local businesses and non-profits with ad campaigns and fundraisers.• Collaborated with station managers during breaking news events.• Created a marketing strategy for 4 pm newscast that helped the show gain a rating point in just a few months.

Helping lead marketing and communications functions for a national network affiliate, owned by Sunbeam Television, by producing cutting-edge campaigns that promote the station’s targeted brandCreating multi-platform media promotions and establish brand positioning that has seen increased viewership in key demographicsWork within ever-tightening budget constraints to develop thought-provoking on-air and online marketing content to push the station into the collective consciousness of emerging social mediaPitch compelling story and franchise ideas that will increase in viewership

Developed promotional materials for an on-air broadcast on a newly acquired affiliate owned by Sunbeam Television.Liaison between marketing and news departments, teaming up with executive producers to determine which stories are most sellable to our New England audience.Promote viewership for news broadcast on a newly acquired station by writing and producing provocative news "teases" that air during prime time

Managed department director’s internal and external correspondenceManaged log inventory and daily media inventoryEdited day-of promos for news broadcasts

Created concept and copy for tour company website. Selected Accomplishments:Copywriter for a small creative team, developing tour literature and creating web content.Provide communication support between company CEO and incoming clients.