Svp, Group Performance Marketing Leader
CurrentI have over 20 years of digital and database marketing experience, specifically in email marketing, customer relationship and client management, data management and business analysis. As SVP, Group Performance Marketing Lead my focus continues to be defining and driving operational and corporate strategies to drive growth, improving operational efficiencies, and exceeding our company goals. In addition to relationship management, revenue generation, client satisfaction, and operational oversight, I am responsible for the financial and resource management of our Operations, Email, and SEO services and teams. I provide training and coaching to staff, encourage individual growth and develop team goals that are aligned with the company. I am excited to be joining the Merge Senior Leadership Team with my role expansion; merging storytelling and technology to promote Health, Wealth, and Happiness.Specialties: Digital Marketing and Strategy, Financial Oversight, Email Strategy and Deployment, Google Analytics, Adobe/Omniture, Data and Audience Segmentation Strategies, Domo, Marketing Communications, Customer Relationship Management, Content Marketing, Project Management, Team ManagementPrimary Responsibilities:- Operational efficiencies, reporting and documentation- Business development- Fostering new partnerships- Learning and applying new technologies- Technical project management- Executive sponsorship- Resource planning and management