I have over 20 years of digital and database marketing experience, specifically in email marketing, customer relationship and client management, data management and business analysis. As SVP Performance Marketing Leader my focus is on defining and driving operational and corporate strategies to drive growth, improving operational efficiencies, and exceeding our company goals. In addition to relationship management, revenue generation, client satisfaction, and operational oversight, I am responsible for the financial and resource management of our Operations services and teams. I provide training and coaching to staff, encourage individual growth and develop team goals that are aligned with the company. Specialties: Digital Marketing and Strategy, Financial Oversight, Email Strategy and Deployment, Salesforce Marketing Cloud (Certified SFMC Administrator and Email Specialist), Google Analytics, Adobe/Omniture, Data and Audience Segmentation Strategies, Domo, Marketing Communications, Customer Relationship Management, Content Marketing, Project Management, Team Management
Listed skills include Email Marketing, Digital Marketing, Online Advertising, Web Analytics, and 23 others.