Robin Hall Email & Phone Number

Greater Atlanta Area

FVP Commercial Lending Analysis Practice - SunTrust – January 2013 – PresentLead a Team of FTE Business Analysts and On / Offshore Contractors in delivering Enterprise, large, mid-range, and continuous development level Commercial Lending Solutions. Responsible for all Commercial Lending Segment Analysis deliverables and execution – elicitation, quality, accuracy, testability, and implementation. • Supply Analysis effort estimates and assess progress against EPMO milestone and variance policies. Manage workflow of Analysis Team deliverables, consumption and execution. • Responsible for continuous Best Practices research / implementation in requirements elicitation, documentation, and validation domains. Contributing Thought Leader in Analysis space. • Manage off-shore Analysis test case integration, defect analysis and issue resolution processes.• Maintain Cross-Workstream relationships and coordinate multi-Segment Analysis efforts.• Direct requirements consumption / traceability efforts that touch Commercial Lending systems; AFS Level III, CLO, CIS, SalesForce, nCino, PRISM, Filenet, SNet and others. • Created BPR / BPM methodology / trained team to support Enterprise Image and Capture scope analysis and architecture decisioning. • Monitor and verify accuracy / traceability of Internal and Vendor Business, Functional and Data requirements. Monitor signoff of SunTrust Business and System Requirements.• Ensure compliance of all Analysis deliverables to SunTrust SDLC • Negotiate and monitor vendor Analysis integration and compliance (KPMG, Accenture, AFS, SalesForce, IBM, LPS, InfoSys, PWC, Quinnox, DataOceans, etc.)• Designed ETL / source - target data mapping for downstream datamarts data governance (DIME, EDW, CDM, CDW, TPR, KPI / KRI sys) and reporting applications (Cognos, QlikView)• Manage multiple CAT / UAT cycles, PRDR and Test Case / defect analysis in ALM• Tools Used – Sharepoint, Primavera, ALM, MS Office, BABOK, TFS and Visio Technical.

Greater Atlanta Area

Responsible for all requirements and BPM modeling activities for an enterprise-wide BPR effort transforming New Product Development / Concept to Item workflows and integrated deliverables. • Elicit, document, and verify External Client and Internal C-level Leadership requirements• Model and document As-Is / To-Be workflows, cross-functional touch points and Gap Analysis• Elicit, quantify and validate Global Business Capabilities and Key Performance Indicators• Design future state processes from external Client perspectives to minimize To-Be variability• Leverage existing technical investments to automate workflows / define functional requirementsTools Used – Visio, Clarity, WorkSpace, MSOffice, BPMN, BABOK, Sharepoint

Atlanta

Lead Business Analyst - Consultant – Autotrader.com – August 2011 – October 2012Responsible for leading multi-BA Definition / Design phases effort to support implementation of a Large Scale Consumer Web Shopper financing and merchandising solution for ATC. Responsible for Scope management, approval management, web service / Vendor integration, consumer presentation, existing Product alignment, and credit application reengineering requirements. Led JADs with Product, Business, IxD, Usability, Packaging and IT Teams. Responsible for traceability of all Analysis Team deliverables from Scope to Functionals. Consolidate efforts of Billing, DealerSite, Dev, Product, and IxD Teams.• Facilitate cross-disciplinary requirements modeling / review / signoff sessions.• Direct, consolidate, review, socialize, and publish all BA Project Team output.• Perform contract analysis to advise General Counsel on technical issues / negotiation strategy.• Act as lead ATC technical liaison with 3rd party finance web service providers.• Responsible for all Project Scope Statements, Process flows, Business / Functional requirements. • Tools Used – IIBA modeling (Excel based), Sharepoint, MS Office, BABOK, Visio Technical.

Insight Global - Consultant – CDC / Lockheed Martin – May 2011- August 2011 12 week engagement for NSAR (National Select Agents Registry); a CDC Program that monitors biological agents and toxins that pose severe threats to public health and safety / coordinates terrorism response activities across The White House, FBI, and other Federal agencies. Responsible for Analysis / Requirements Elicitation Activities in a CUI (Controlled Unclassified Information) environment.• Re-Engineered legacy Crystal reporting requirements for future deployment in SSRS environment. • Performed High level analysis of static versus ad hoc reporting project scoping.• Created and validated Use Cases and BPMN flows defining Report Intent and Ownership for CDC / FDA / APHIS Select Agent transfers, Special Agent TLR (Theft, Loss, and Release), New Entity Registration / Renewals, Facility Inspection, and Amendment processes.• Consulted on Requirements Deliverable design for CDC Unified Process compliance.• Tools Used –BPMN, UML, Agile, Sharepoint, MS Office, and Visio Technical.

Greater Atlanta Area

Senior Business Analyst – Ernst & Young – Oct. 2004 – Apr. 2011Responsible for all Elaboration activities and Analysis deliverables for several Global Enterprise Tax, Audit, Assurance, Transactional Analysis, and Human Capital systems. Managed requirements deliverable consumption across Business, PM, BA, QA, IE and Offshore functional areas. • Facilitated JADs with Senior Leadership in the Americas, Asia and Europe to define and document Business Needs, Scope Statements, Business Requirements, and Functional requirements.• Analyzed Systems Assessment and Validation / Global deployment impact for Enterprise initiatives.• Managed all long-term Enhancement, Maintenance, Legislative and Production Issue Analysis activities for a family of Tax Credit Assessment systems with annual revenues of +$30,000,000. • Designed all Requirements for a Staff Scheduling Tool managing Global Tax Practice engagement forecasting. After successful deployment to Tax, system adopted by Global Audit Practice - sun setting of legacy scheduling systems resulted in $8,000,000 annual cost reduction for the Firm.• Participated in Service Delivery Approach Re-Design – consolidating RUP and Agile approaches. • Designed Greenfield I-9 Employment Verification System requirements for integration in On Boarding systems. Coordinated e-Verify integration, Federal document hosting, Client integrations.• Designed all Replatform Requirements for a Structured Finance due diligence / asset summary tool managing +100,000 Loan assessment records. Modeled all process flows and BI tags.• Designed all requirements for a Technical Accounting and Auditing Workflow system to monitor risk management issues, quality, and compliance with National and International Standards bodies / IFRS. • Preformed Analysis of Client-facing Production UIs for 508 Compliance.• Consistent recipient of Rewards & Recognition citations.• Tools Used –BPMN, UML, Agile, Sharepoint, TeamTrack, XML, MS Office, and Visio Technical.

LBS - IBM Business Consulting Services - Consultant – Countrywide – Aug. 2004 – Sept. 20042 month tactical engagement providing Senior Business Analyst services for Countrywide Mortgages as an independent member of an IBM Business Consulting Services team. Supplied analysis of 8 legacy commercial / wholesale mortgaging systems to produce a “best of breed” prototype, the NexOS system which handled 1 in 3 of all mortgages issued in the US (2005), supporting over 120,000 Enterprise users. • Analyzed existing Countrywide artifacts to derive common workflow / analysis themes;• Created and validated workflow models for commercial and wholesale processes; • Designed UIs based on workflow processes – coordinated with Offshore design teams;• Wrote transitional functional specifications for post-engagement implementation.• Tools Used –BPMN, UML, Sharepoint, MS Office, and Visio Technical.

Senior Business Analyst - Consultant – Matrix Resources – M1Global – April 2004 – August 2004Provided Expert Business Process Modeling application design consultations for VC web-enabled product startup. Modeled theoretical processes in prototype application; advised product development teams on product innovations / features, workflow issues, application interfaces, BPMN utilization and deployment to a meta-model-enabled, WSDL, Java and XML workflow environment.• Created recommendations for product-centric, Client-adoptable business analysis methodology.• Created comprehensive BPM / BPR interactive simulation requirements for Sales presentations.• Created XML product-centric, Customer Business Area-specific BPM / BPR report requirements.• Tools Used –BPMN, UML, Object Modeling, MS Office, Lotus, XML, and Visio Technical.

Consultant - Senior Business Analyst– IntePros – Campbell Soup Company – 2003 – April 2004Provided Workflow Design and Business Process Re-Engineering expertise for Campbell Soup Company PLM (Product Lifecycle Management). Modeled current / projected R&D work processes for Packaging, Government Regulations, Thermal Processing, Nutrition, Product Development, Food Services, Product Technology, Finance, Procurement, Purchasing, Campbell Kitchen, and Quality Systems functional areas. • Conducted workshops to discover current functional area systems and cultural processes, derive best practices, and solicit SME process information; identified functional improvement opportunity areas, documented results for participant validation, created Approved workflow data models.• Designed the comprehensive As-Is Model of R&D Product Development processes, creating and mapping over 1100 detailed low-level tasks in 82 interwoven, semi-concurrent Processes.• Advised PLM Team on Cultural Adoption Strategies / Stake-holder BPR workflow impacts.• Designed and created Approved To-Be Model of R&D Product Development, defining future Enterprise Processes and defining efficiency metrics to support / assess projected 7 year SDLC.• Tools Used –WebSphere Wbi, UML, Object Modeling, MS Office, Lotus, and Visio Technical.

Senior Business Analyst – Roche – Research & Development – 2001 - 2003Responsible for all SDLC Analyses for Document-Controlled Application Development for a clinical data management system used to collate patient/quality control blood gas, coagulation and glucose test results.• Designed Roche-specific Use Case format for use in all application development documentation.• Designed Use Cases for all Product Development – managed signoff process and Milestone Document approval. Collected information and wrote Functional Requirements Specifications for individual software releases. Maintained Analysis / Traceability for regular FDA review.• Managed Legislatively-mandated archiving and updates of all project development documentation.• Evaluated Customer / Sales input for Feature inclusion. Managed and prioritized Requirements issues for final release inclusion / denial assessment and per-release Customer-facing communication.• Acted as Analysis liaison between Marketing, off-site Senior Product Development, Project Management, Quality Assurance and Application Development Teams. Met separately with Team members to capture design construction and implementation details / final product features.• Managed FDA-related issues for possible product impact / requirements revisions.• Successfully oversaw all Analysis for 6 distinct releases of software product.• Prior to Roswell, GA site-closing, successfully oversaw knowledge transfer to future Roche development sites in Barcelona, Spain, Indianapolis, Indiana, and Graz, Austria.• Tools Used – Windows NT, XP, 2000, ME, .NET, UML, Use Case Design, WebSphere Wbi, RUP, DevTrack, Visual Source Safe, Object Modeling, SAP, MS Office, Visio Technical, ASTM, HL7.

Senior Business Analyst - Consultant – Accenture / Matrix Resources – mid - 2000 - 2001Responsible for a since-patented $10M web application, interfacing with several large-scale AT&T legacy provisioning / production systems across multiple lines of business with 5000 users across 9 states.• Designed process flows, data modeling, UML and Use Cases spanning 12 WorkCenters for high-speed digital access services provisioning to premium IC customers; ATT, MCI/Worldcom, Sprint.• Performed End-user / Management JAD sessions to define project scope and user requirements.• Created presentation materials and conducted high-level demonstrations to Senior Network VPs.• Created production / disaster recovery / backup architecture scenarios / estimates for system roll-out.• Researched and resolved ROI funding issues and wrote business case to secure system funding.• Managed Intellectual Property issues for system patent and resale to other Regional Bell Companies.• Tools Used – Windows NT, UML, Use Case Design, RUP, Oracle, XML, COM, Object Modeling, MS Office, Lotus, WfBPR, WebSphere, Visio Technical.

Senior Business Analyst - Consultant - Holosofx Corporation - 2000 – mid - 2000Responsible for Structured Analysis/ Business Process Engineering for national / international clients. • Performed Process Modeling / Client Interaction for Telecom Fortune 100 client base.• Performed Business Process Reengineering, System Analysis and Knowledge Transfer.• Responsible for Structured Analysis, Data Modeling, System (Siebel, Legacy, Telcor) and Requirements gathering and Dynamic Simulations; archived results for knowledge transfer.• Acted as Liaison with Senior-level Client SMEs - distilled Stakeholder output for Analysis tool input.• Led JADs for Scope / Milestones Definition, Benchmarks Approval and BPR Opportunities. • Designed Knowledge Transfer strategies for engagement-specific Analysis deliverables re-use. • Tools Used – Windows NT, Holosofx WfBPR, Process Publisher, UML, Use Case Design, RUP, Object Modeling, MS Office, Lotus, Visio Technical.

Senior Workflow Business Analyst - CitiGroup (Primerica Financial Services) 1998 - 2000 Responsible for Structured Analysis, design, evaluation and implementation of Workflow / Imaging solutions for Securities and Asset Management groups, the development of final Process Models and Executive Presentations; led full-SDLC analysis initiatives in business-critical image and MQ Series workflow-enabled multi-platform production processing environments. • Managed Process Modeling / Business Case design efforts for International/Domestic expansions and CRM implementations including off-shore Sales-Support Stations, Securities Workflow, OCR/ICR, and large-scale International Image Transmission, Storage and Sales Force Image/Data Retrieval. • Measured and ensured effectiveness of in-place business solutions through testing and modification.• Participated in User and Programmer teams' interaction to create design specifications.• Responsible for WFbpr, Data Modeling, and all Functional Requirements deliverables.• Served as consultative support and led internal initiatives on Analysis/Workflow/CRM issues.• Trained selected Users in Workflow/Analysis techniques and modeling tools.• Led presentations to Senior Vice Presidents and Directors on Analysis/Workflow issues.• Reported regularly to Senior Vice Presidents on Project design / status. • Tools Used – Windows NT, UML, Holosofx WfBPR, FlowMark, MQSeries, Extend Modeling Tool, Use Case Design, RUP, RACF, DB2, Object Modeling, MS Office, Visio Technical.

Business Analyst - MetLife 1994 - 1998 Responsible for identification, design, and implementation of system enhancements for work processes, including Internet enhancements, Workflow / Imaging, Client/Server, and DisAbility Workstation. • Acted as liaison between Corporate clients, End-user committees and IT management.• Designed and implemented Internet information identification, retrieval, and distribution strategies. • Designed and implemented MS Office / Intranet Workflow enhancements.• Reported regularly to Senior VPs on Internet Enhancements progress.• Project Leader on VTC Team (identified travel reduction opportunities, saving $503,000.00).• Team Lead on User Interface Design Team for on-going GUI application development.• Team Lead on UML / Workflow / Imaging Design Team.• Designed and produced Internet Prospect Information Reports for National Sales Directors' and Account Consultants' used at Large Case prospect finalist presentations.• Responsible for Internet Sales/Marketing Program resulting in 44% increase in closing ratios for fiscal year 1997. Liaison for Met DisAbility Marketing and MetLife Interactive Commerce to resolve technical issues.• MetLife InetJAD (Joint Application Development) Facilitator; Coordinated technical production workflow with Business Services Group, Corporate Partners, and Third Party Administrators.• Designed IDEA Initiative to streamline Integrated Services / Securities Liaison roll-out.• Designed password-protected Microsoft Word 6.0 template system for the K Mart, American Airlines, and Nordstroms Claim Units resulting in annual savings of $175,000.00.• Resolved technical issues involved in file-sharing; reduced courier charges by $79,000.00 in 1996. Responsible for creation of business development materials targeting Fortune 500 clients. • Tools Used – Windows NT, UML, Holosofx WfBPR, FlowMark, Use Case Design, RUP, DB2, Object Modeling, MS Office, Lotus, Visio Technical, PROFS, Athena LAN Director.