I am an independent consultant specializing in brand strategy and consumer insights. I use my experience in both brand management and market research to help clients identify and implement growth strategies while also managing the research needed to inform these strategies. Areas of expertise include brand positioning, consumer segmentation, concept/product development, data analysis/synthesis, multicultural research, and visual identity creation. Some of my packaged goods clients do not have an internal market research department so I play that role for them. I also work directly for market research firms, helping them analyze data and find ways to present research results in simple but meaningful ways. I approach every project with a deep curiosity and a commitment to excellence.