Defined, developed and executed a new creative vision for the association in support of the strategic visionManage creative team in support of enterprise-wide marketing, communications, membership, and eventsDirecte creative for the experience of multiple annual eventsLead brand development and deploy creative systems to support integrated marketing campaigns across all channelsInnovate email campaign improvements for membership retentionStandardize social media branding

Managed creative team in support of commercial, marketing, corporate comms, internal comms and global teamsLed brand development and designed creative systems to support integrated marketing campaigns including brand guide, sales enablement, website, digital, video, advertisement, social media and trade showsProvided global creative direction and strategy across the organizationDesigned and developed corporate website and integrated landing pages, with lead generation tools and continuous SEO enhancementsServed as a trusted advisor to C-Suite leadership team on critical enterprise communications and commercial pursuits

Designed over 450 consumer packaged good SKUs, including private label brands such as Sharper Image®Created all marketing and sales materials including three-dimensional mock ups, planogram design, product photography and collateral design

Worked with clients to refine their brand and create more effective marketingDeveloped a wide range of deliverables including print collateral, website design/implementation, and identity/branding

Provided creative support for the Water Group business and I lead the rebranding and unification effort across all of the WaterGroup brands. I was also responsible for the conception and production of all design requests including brochures, POP displays, packaging, technical manuals, web graphics and websites, video production/editing, and large format trade show graphics.

Designed tri-annual consumer goods catalogs which comprised everything from product photography, to layout and typography. In addition, I designed advertisements, both for small scale print runs and high traffic billboards.

As part of the marketing/communications department, I designed, implemented and enforced the Americas-wide brand standards. This included designing a cohesive body of sales collateral across all media. In addition, I collaborated with management on concepts for various marketing campaigns directed to major customers. On the communications side, I supported internal comms in various initiatives including newsletters and informative pieces, both digital and print.