▪ Design sales models and strategies for the Sales Team for their pitches in genres of Cricket, Football, Formula 1, International Tennis and other new properties acquired by STAR Sports in the field of Hockey (HIL), Kabbadi (PKL) , Tennis (IPTL) and Football (ISL)▪ Work closely with various rights holders (English Premier League, ICC, ISL, IPTL, IBL, HIL) to ensure maximum returns as a broadcaster ▪ Solely responsible to work on innovations and strategies for the Sales Team to help them achieve steep revenue targets▪ To ensure parity between the sales requirements and client expectations while maintaining the programming hygiene and keeping in mind the restrictions of various sports bodies▪ Single point of contact for the Marketing Team while planning the marketing campaigns and media plans on behalf of the Sales Team▪ Ensure the deliverables promised to clients are actualized and implemented by various departments▪ Plan and execute B2B marketing campaigns to promote the properties on the network

▪ Work closely with brands to associate with various properties on the network by providing effective and seamless integration ideas and brand solutions▪ Create and manage on-air innovations along with the production teams : on-site as well as from transmission▪ Sole point of contact between the sales, operations, marketing and programming teams on the various features and other deliverables of the live events▪ Work closely with the Legal and Acquisitions Team to understand and communicate to the Sales Team on the format, rules and regulations of various boards along with the monetization possibilities

▪ Agency Counterpart and brand custodian for brands like Bharti Walmart, Nokia and Glaxo Smith Kline for one of their leading brands Horlicks (foods portfolio)GSK- Horlicks:▪ Supervised GSK’s entry into the breakfast cereal category including research, positioning, conceptualizing, planning and launch of Horlicks Savoury Oats Nokia:▪ Worked with the strategic planning team to position the Lumia seriesBharti Walmart (A Joint Venture between Bharti and Walmart; one of the leading retailers):▪ Worked closely with the Planning and the Brand team to deliver the brand identity and architecture▪ Competitive analysis of top retail players helped gain insights of the retail sector

In charge of Extra Curricular activities and placement opportunities

Worked on the Honda Pitch, Major client was KDIL

Strategy planning for player management

Channel production

Cinematographer for a corporate documentary

Communications and Content Development