Robin Casper Parranto Email & Phone Number

Los Angeles, Ca. Remote

United States

National and Regional Account Manager. Responsible for calling on Target, Walgreens, H-E-B, Binny's, CVS, Meijer, Giant Eagle, 7- Eleven + others, representing the Bogle portfolio of wines.

Minnesota, United States

Senior Account Manager1/2020 – Present- Oversee the execution of Ste. Michelle Wine Estates initiatives throughout key accounts and national chains to achieve case sales and distribution objectives.- Lead share growth initiative in Minnesota.- Analyze market trends, identifying business opportunities.- Manage buying relationships with regional chains such as Cub, MGM, Super One and Cash Wise.

Minnesota, North Dakota And South Dakota

Direct the execution of the Ste. Michelle Wine Estates business plans through our distributor networks (Southern Glazers Wine and Spirits and Republic National Distributing). - Provide direction for achievement of goals on and off - premise. - Mentor and coach business development team (on and off premise)- Look ahead to mitigate hurdles needed to overcome in the market from year to year. - Conduct monthly sales meetings and quarterly business reviews with distributors. - Create localized product launch and chain sales presentations using IRI data; Fact - based selling. - Prepare forecasts for shipments and depletions. - Utilize the Vistaar pricing system to set FOB's and analyze discounts.- Utilize Nielsen and IRI as a tool for selling and decision making- Responsible for maintaining monthly bank statements for all markets and balancing spends against the banks. - Collaborate with legal and marketing teams to create localized sweepstakes and point of sale to accelerate sales of our products. - Oversee execution of National Chain commitments across the markets. - Member of the Ste. Michelle Wine Estates Mentoring Program and Women in Leadership Committee.

Minnesota

- Responsible for overseeing Diageo wine and spirits sales performance in 3000 on - premise accounts in Minnesota. - Supervise a broker team of 3 sales specialists, directing execution of Diageo marketing and sales initiatives - Manage key account and distributor relationships , ensuring achievement of distribution and volume goals- Assist in development of annual operating plan- Work closely with local media to execute consumer facing events and experiences

- Manage the Luxury Brand Spirits portfolio (on and off premise), for the Northeast Control States (ME, VT, NH, and PA). - Achieve display and promotion standards for innovation items based on our pipeline models - Work cross- functionally with Diageo internal brand teams, marketing, finance and sales departments to accomplish goals - Lead Quarterly Business Reviews in all markets - Participate in product presentations to State Liquor Control Boards using fact based selling and market knowledge to gain distribution of multiple products sizes and key display locations - Responsible for achievement of cluster financial goals within the Reserve Portfolio

New Jersey

- Called on an account base of 100 casino, bars and restaurants - Planned, coordinated and participated in special initiatives to achieve product placements, achieve volume goals, and improve brand exposure - Served as a liaison between Diageo and Allied Beverage National Accounts Division - Led education and programming presentations in front of multiple distributors- Partnered with 3rd parties, such as radio and TV outlets to recreate successful national programs, locally.

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Marketing