WWDB stands for “what we do best.” Offering advertising, design and strategic services to a variety of discerning clients. We are an Integrated Marketing and full-service Advertising Agency offering creative consultation for clients seeking help to solve specific business issues, or simply smarter ways to connect with their customers.

Main Focus: I spend most days managing the creation of :30 second spots for small to not so small businesses in the north east. Writing, designing and also managing a small but very talented team that creates advertising+promotional material for our clients in the North East Region. An area that spans as far west as Columbus, Ohio and extends east to the shoreline of Portland, Maine. That includes the very highly-coveted New York Metro area as well as every small town in-between. The overall portfolio of Kernel™ exceeds $270 million enterprise wide.Linear: Apply graphics and work in tandem with the motion graphics team to create the look and feel of our linear spots. Digital: Work closely with digital design team to create design solutions that best represent the clients business.- Part of the Pitch-Team- Interact with clients, executives and management. - Focus will be on timelines, budgets and strategic resource planning, as well as the day-to-day operations of your department.Primary Responsibilities: • Interact with Copywriters to develop creative concepts and executions of assigned product(s).• Possess solid understanding of the science and market dynamics of assigned product(s). • Work closely with account executives to schedule and monitor all projects. • Provide accurate time and cost estimates for each tactic.• Perform miscellaneous tasks, as directed by National Creative Director.Secondary Responsibilities: Client Relationships• Advise client on all technical visual recommendations and/or issues. • Help facilitate both the input and creative meetings.• Assist in making presentations to client.Tertiary Responsibilities: Staff Development• Provide detailed direction to designers. • Assist in the education and development of designers.

As the national Creative Services Manager I perform a dual role. [Internal] Charged with managing the branding of all of our collateral, print, online, web and TV presence,. This position is responsible for supervising the creation and implementation of all TWC Media collateral, consistency of design management, practices and procedures across corporate, regional, internal technology partners and others that support our goals. [External] Create/Direct/Produce on-air commercials across the footprint. The latter position continues to take up more of his time. "Creating spots for our clients has proven to be the most challenging and most rewarding position of my career!"Essential Job Functions:- Concept designs and providing copy- Develop inspired visual designs across media– working to create design experiences that will entice advertisers to ‘buy’- Manage brand elements across media, review and provide feedback- Present and sell-in creative concepts- Evolve presentations to be engaging and interactive- Create spots that create brand and service awareness

Designer/Art Director for both their network and various cable channels. Including primetime programming on NBC and numerous sporting events such as Sunday Night Football and both Summer and Winter Olympic Games. He also designed the "look and feel" for NBC and Telemundo's UpFronts.

Style Guides / Licensing / Brand Designer Manager