Robin Reid Email & Phone Number

Marketing is more than just the 4-P's (Product, Price, Place, Promotion). Marketing is understanding how to deliver the right message to your audience, in the right way, at the right time. The message needs to foster brand recognition, trust, and be content worthy. For over twenty years, I have been working in marketing communications; creating communication pieces, building a digital presence, and planning large events. Over the years, I have become a trusted member of the management team and am known among the sales and product specialists employees as a team player.

Listed skills include Marketing, Marketing Strategy, Social Media Marketing, Event Management, and 8 others.

• 

  Director Of Marketing And Communications

  Revere Electric Supply

  Nov 1999 - Present - Northern Illinois And Southern Wiscsonsin

  As the Director of Marketing, I am responsible for the company's marketing activities and I oversee the development and delivery of a fully integrated marketing strategy for the business.My responsibilities include:- Development and implementation of the Brand strategy.- Developing the marcom strategy for our extensive product line and value-add capabilities.- Oversees the implementation of the Marketing strategy - including brochures, events, digital marketing, social media, and PR.- Works closely with the company’s Sales and Product Specialists teams; enabling them to meet their commercial objectives by providing them with custom flyers, brochures, blogs, and application stories.- Guides the day to day activities of the marketing team.- Works closely with product management team to define marketing materials and programs.- Manages the social media presence and direct programs to improve social media reputation and recognition.- Develops and delivers marketing and communications strategies for the organisation.- Undertake continuous analysis of competitive environment and consumer trends.- Responsible for the sales data analytics of the organization. Drives sales reporting to Sales to determine product line gaps.- Responsible for the CRM tool and the upkeep of the database.