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I have spent years caring for people and brands in corporate marketing management, advertising agency, and university environments. Throughout this journey, I have had the great fortune and joy of working with highly creative and intelligent marketing talent, which has afforded me the opportunity to grow and hone my own creative marketing intelligence. During the pandemic, I was laid off. I took that opportunity to pursue one of my first loves -- copywriting. Since then, I have provided both copywriting and brand/marketing strategy through my freelance company, Word Weaver. And I love what I do.A free thinker with an entrepreneurial spirit, I've been fearless and tireless in bringing foundering brands and businesses to life and creating new brands from a blank piece of paper. Throughout my career, I'm proudest of the people I have helped grow, the cultures I’ve changed, and the customers I’ve surprised and delighted. I view brands as people who also need coaching, nurturing, and motivation. This is evidenced in the success of the people and brands with whom I’ve had the honor to work.Give me a puzzle to solve, and I'm energized. Give me little to no budget and watch what I can do. Give me financial targets, and I'll rally the troops to meet or exceed them. Every time.Skill Highlights:Gifted CopywriterBrand Positioning Strategy & DevelopmentBrand Name & Logo DevelopmentMarketing Strategy & PlanningAdvertising Development & ProductionConsumer Research (Traditional & Non-Traditional forms)Style/Identity GuidesRetail Decor DesignDigital & Social MediaTraditional Media (all forms)Guerilla/Buzz MarketingCRM & Loyalty ProgramsPublic & Community RelationsEmployee/Company Culture Design & TrainingBrand Beta Testing and Performance AnalysisTeam BuilderInspiring Public Speaker
Word Weaver
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Owner, Chief Word WeaverWord Weaver Aug 2020 - PresentNorth Carolina, United StatesAt Word Weaver, my copywriting approach is based on over 30 years in the marketing and advertising business. I know what works. And what doesn’t. I have experience writing in a broad variety of formats for business-to-consumer (B2C) and business-to-business (B2B) clients. Extra Note: During my career, I held many positions directing marketing and brand strategy. As such, I also offer strategic marketing consulting! Learn more at weavemywords.com.My services cover a full range of communication platforms:WebsitesBrochuresProposalsBlogsEmployee BiosBrand Style GuidesPrint AdsSocial Media Posts & AdsDigital Display AdsVideo & Radio Scripts
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Director Of Strategy & Brand DevelopmentSpark Strategic Ideas: Marketing, Advertising & Branding Firm Feb 2016 - Apr 2020Charlotte, North Carolina AreaInitially recruited by company CEO to oversee brand strategy and positioning for all agency accounts and the agency itself, as well as develop the agency’s new business approach, website, and collateral materials. Within the first 6 months, the role was expanded to include copywriting for all agency accounts, account supervision of the agency’s largest client, and director of social media and creative services. -
Marketing & Business ConsultantFreelance 2009 - 2016Provided marketing and business services to a variety of retail, manufacturing, healthcare software, and ad agencies. Services included market research/analysis, business cost accounting and sales analyses, internal systems improvement, business and marketing strategy, brand positioning, creative direction, digital marketing, website development, advertising, and copywriting.
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Adjunct Professor Of MarketingAnderson University (Sc) & Virginia College Of Greenville 2013 - 2015Anderson, Sc & Greenville, ScInstruct undergraduate students in Marketing classes. Receive "outstanding" scores on all performance metrics by both students and administration.Some verbatims from student evaluations:"In my four years at AU, Ms. Foster is one of the instructors I met and felt her love for the students and our future success. Her experience and knowledge of the field made the learning experience worthwhile and something I'll never forget.""Having Robin Foster as a professor was, in a word, AWESOME! Mrs. Foster was, without question, one of the kindest professors I've ever had during my time at AU. She always made class fun and interesting; no two classes were the same. I took this class as an elective and feel as if I have learned more in this course than I have in any of my required courses for my major this semester. Mrs. Foster not only taught us textbook lessons about consumer behavior/marketing, but real life lessons from her time in the field.""Great teacher! Wish I could take every class from this instructor." -
Director Of Marketing & Brand Development, Bloom; Dir. Of Marketing & Consumer Insights, Food LionBloom 1999 - 2009Salisbury, NcOne of 5 individuals chosen to conceive, develop, and execute a new grocery store concept, Bloom Supermarkets. Developed multi-year strategic plans to support overall Brand & Corporate sales and EBITDA goals. Directed all aspects of brand development through concept and initial launch, and during brand re-positioning after analysis of initial beta testing: Brand positioning, naming, logo, décor, social & digital marketing, advertising, public relations, associate culture training and development. Led award-winning creative & marketing strategies that achieved double-digit sales and attitude/awareness/usage growth. Primary spokesperson for Bloom. Oversight for all marketing efforts supporting launch and maintenance of store growth from 5 stores to 65 stores in 2 years. -
Vp/Partner, Account SupervisorOgilvy & Mather Advertising 1989 - 1999Atlanta, Georgia, United StatesPrimary client liaison for Food Lion, LLC, Krystal Restaurants, Shoney's Restaurants. Successfully managed over $50 million in agency billings.
Robin Foster Skills
Robin Foster Education Details
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Summa Cum Laude, 3.9 -
Summa Cum Laude, 4.0, Class Valedictorian -
International Energy Marketing, International Economics
Frequently Asked Questions about Robin Foster
What company does Robin Foster work for?
Robin Foster works for Word Weaver
What is Robin Foster's role at the current company?
Robin Foster's current role is COPYWRITING + MARKETING & BRAND STRATEGY + ADVERTISING + DIGITAL & SOCIAL MEDIA.
What is Robin Foster's email address?
Robin Foster's email address is fo****@****ail.com
What is Robin Foster's direct phone number?
Robin Foster's direct phone number is +170464*****
What schools did Robin Foster attend?
Robin Foster attended Thunderbird School Of Global Management, Birmingham-Southern College, University Of London.
What are some of Robin Foster's interests?
Robin Foster has interest in Children, Education, Environment, Science And Technology, Human Rights, Animal Welfare, Arts And Culture.
What skills is Robin Foster known for?
Robin Foster has skills like Brand Development, Advertising, Social Media Marketing, Marketing Strategy, Brand Management, Entrepreneurship, Team Building, Strategy, Public Relations, Consumer Behaviour, Integrated Marketing, Strategic Brand Positioning.
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Robin Foster
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Robin Foster
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