✔ Prepare detailed monthly reports, presenting insights, improvements, and learnings to clients.✔ Develop and present media plans for social, search, display, and video campaigns to clients.✔ Oversee the day-to-day management and optimization of paid digital media campaigns, encompassing search, display, and social advertising strategies.✔ Establish partnerships with various vendors, negotiating CPM, CPV, and CPI deals tailored to client requirements.✔ Conduct comprehensive… Show more ✔ Prepare detailed monthly reports, presenting insights, improvements, and learnings to clients.✔ Develop and present media plans for social, search, display, and video campaigns to clients.✔ Oversee the day-to-day management and optimization of paid digital media campaigns, encompassing search, display, and social advertising strategies.✔ Establish partnerships with various vendors, negotiating CPM, CPV, and CPI deals tailored to client requirements.✔ Conduct comprehensive keyword research, audience targeting, and campaign structuring to maximize effectiveness.✔ Stay informed about the latest trends and advancements in paid media platforms and technologies.✔ Execute campaigns across search, display, video, and app install ads on multiple platforms.✔ Managed influencer partnerships for Taiwan Excellence and the Think Right App, creating high-impact campaigns.✔ Led audience acquisition campaigns on Meta for the Think Right App, resulting in a 10% revenue increase within the first month. Show less

✔ Developed, implemented, and managed multi-channel campaigns with a monthly ad spend exceeding 2 lac, driving significant results✔ Monitored and optimized key performance indicators (KPIs) including revenue, conversions, CPA, and CPI, generating 11K high-quality leads and 1 cr in revenue for the client within a year✔ Led cross-functional teams in designing and executing content to ensure flawless campaign delivery and alignment with strategic goals.