Robin Singh Email and Phone Number

• Successfully managed $90M portfolio across three categories, two countries, and six retailers.• Led the re-entry of Heinz frozen into Coles & Woolworths after 4 years hiatus. • Successfully negotiated CPIs through all ANZ retailers across Frozen, Chilled & Petfood.• Successfully maneuvered the business across severe supply chain disruptions and availability challenges while delivering +7.5% YOY profit growth in a challenging environment. • Developed a new co-pack channel for Petfood exports and build a customer funnel to expand the channel into a major business unit. • Re-calibrated category strategy, lead NRM initiatives- PPA, promo-optimisation, SKU rationalisation & pack downgauging to deliver competitive YOY margin improvements.• Lead the portfolio demand planning, forecasting and supply allocation.

• Successfully defended a $4M product line from deletion in Woolworth AU, by building a consumer-backed category rationale, influencing the retailer to change its category strategy.• Delivered 3-year Category Strategy for Frozen & Petfood portfolio. • Prepared & presented multiple range reviews across ANZ retailers, while defending the existing portfolio and getting NPDs ranged.• Opened a channel with the Int’l New Ventures team to drive scalability for ANZ Frozen & Chilled expansion.

• Closed national distribution gaps.• Launched Bull Free Beef NPD across all major retailers. • Negotiated merchandising agency agreement to provide in-store sales support for Sunfed products.

• Successfully managed a +$90M Frozen portfolio. • Delivered share growth, COGS improvement, Value, and Profit growth while maintaining competitiveness vs ROM. • Lead Forecasting, Demand and supply planning for the portfolio.

 Grew the business from start-up to millions in annual sale through effective business planning, market analysis and marketing Directed marketing efforts and introduction of niche products Lead a Team of 3 employees Motivated staff to exceed goals and sales Responsible for creditors, debtors and payroll Responsible for all operational aspects of the business

 Turned around the business from liquidation into profitability in the first year Annual Turnover in excess of half a million 100% revenue and 25% profit increase the first year Further 25% increase in the revenue the second year Managing rosters, payroll & creditors Motivated, trained and managed a team of 5 employees Learned cooking and became a chef